Indulekha is a hair care brand established in 1976 in Kerala, India as a manufacturer of coconut oil. In 2008, the company shifted focus to hair oils and skincare products under the brand Indulekha. Hindustan Unilever acquired Indulekha in 2015 for 330 crore INR. Indulekha's main products include hair oils and anti-hairfall shampoos. The document provides an analysis of Indulekha's target audience, competitors like Kesh King and Kama Ayurveda, SEO keywords, and social media presence.

1. # INDULEKHA

2. 1976
2008
Launch
In The Year 2008 Fayas ( Owner ) Took The Company To
A New Direction, Followed By The Indulekha, A Hair Oil
And Skincare Brand
Mosons Group
The Kerala-based Group, Established In 1976,
Was A Manufacturer And Supplier Of Coconut Oil
Timelin
e

3. 2015
201
8
Victory
Acquisition
Indulekha Was Acquired By Hindustan Unilever Limited
In Dec 2015, For 330Cr INR.

4. Products
Indulekha Bringha Hair Oil
Indulekha Bringha Anti-Hairfall
Shampoo

5. # TARGET AUDIENCE

6. Hair Care

7. Our Top Two Competitors

8. Started by a businessman named Sanjeev Juneja from
Chandigarh in 2009
Kesh King was acquired by Emami in 2015 for Rs 1,651Cr, a
valuation that's more than 5 times its annual sales.
Sales: Rs 300 crore in sales in 2014-15

9. Vivek Sahni, co-founded Kama Ayurveda in 2001 with
Rajshree Pathy, Vikram Goyal and Dave Chang.
Estimated Annual Revenue : $3.7M

10. # SEO Analysis

11. 1. Hair Fall Oil

13. 2. Related Keywords

14. 2. Best Hair Regrowth Oil For Baldness

15. 3. Is Indulekha Hair Oil Effective

16. Kesh King

17. Kesh King’s Website

18. Kama Ayurveda

19. Kama Ayurveda

20. # Social Media

26. #LoveIsInTheHair

27. # Thank you