“Red Queen Race” is a concept introduced by "Charles Lutwidge Dodgson" also called "Lewis Caroll" in his work, "Through the Looking Glass".

1. Role of AI in
Banking’s
“Red Queen Race”

2. ©1996-2019 Aspire Systems, Inc.
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Red Queen Effect – Reality Check
Organizations are confronted with the Inevitability that “Competitive Advantage”
gained is ONLY temporary
What “Got you Here” Will not “Get you there” (Also applies to organizations)
Organizations need to move faster than ever to transform from “Surviving
Environments” to “Thriving Environments”

3. ©1996-2019 Aspire Systems, Inc.
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Red Queen Effect
In the madness to get
competitive Advantage
Business run the risk of running
faster in the same place
If not supported by right
strategy
Banks are “No Exceptions” to this Phenomena

4. ©1996-2019 Aspire Systems, Inc.
Plethora of customer data
waiting to be leveraged
Account Centric Banking
is still largely prevalent
A Digital transformation strategy
which is “Data Agnostic”
Possibility that banks of
future will be tech firms
Rapidly raising
customer
expectations
While Open banking
may be future, 25% of
customers still will not
open accounts with a
bank
4
Challenges with Banks
Regulations & Security

5. ©1996-2019 Aspire Systems, Inc.
Why do customers leave you?
5
1% a natural death
8% develop other relationships
through references
9% leave for competitive reasons
14% are not happy with products
40% leave because of poor service /
no emotional connect
28% leave because of no personalized
promotions
5%
15%
25%
50%
4+ Products
3 Products
2 Products
1 Product
Cross Sell Drives Customer Retention
Risk of Leaving you in 12 months

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Transform Account Centric
Banking to Customer
Centric Banking
A Digital Transformation
backed by robust Data
Strategy & Client Centricity
Leverage the power of
Machine Learning and AI
to become More Customer
Curious
Winning the Red Queen Race

9. ©1996-2019 Aspire Systems, Inc.
A “Customer Centric Banking Platform”
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• RFM
• Credit Risk
• Share of Wallet
• Opportunity
• Profitability
• Lifetime value
• Loyalty
• Retention
Insights driven
Reference Data
• Personal
Profile
• Location
• Preferences
• Transaction history
• Service History
• Complaints
• Feedback
Transactional Data
• Engagement History
• Google Search
• Social Media Activities
Social Data
Customer Data Landscape

11. ©1996-2019 Aspire Systems, Inc.
Aspirations with Temenos

12. ©1996-2019 Aspire Systems, Inc.
Aspirations with Temenos
Customer Hub has the Client Centric Data But !!! How to Leverage it & Win the “Red Queen Race”

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Aspirations with Temenos
• Speed of Execution
• Data Rules Driven
• Learning induced Accuracy
• Trained to recognize Data Patters
• Handles “Data in Motion” as well
• As “Data at Rest”

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Customer Relationship
 Client Centricity
 Customer Onboarding
 Customer Segmentation
 Customer 360
 Conversational AI
 Next Best Action
Fraud
 Loan Fraud
 Payment Default
 Identity theft
Risk and Compliance
 Credit Risk
 Market Risk
 Liquidity
 Business
 Reputation
 Data
Information Security
 Detecting Online Intrusions
 Data leaks
AI applications in a “Customer Centric” Bank

15. ©1996-2019 Aspire Systems, Inc.
Aspirations with Temenos

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Aspirations with Temenos
AI Frame work built on Robust Data Strategy
• Promotes Data Integrity by assuring 3C’s of Data
• Keeps the client at its center “One Truth Version” using MDM
• Trains on the data and applies the learning for future

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Sample Use Case - Personalized & Intelligent Promotions
Product
Strategy
BANK
Insights
PROFILES
MERCHANT / RETAILER CUSTOMER
CAMPAIGNS
TARGETED OFFERS
SPEND ANALYSIS
PERSONALIZED
RECOMMENDATIONS
Data
Sources
AI
Sample Use Case - Personalized & Intelligent Promotions

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Aspirations with Temenos

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Aspirations with Temenos

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About Aspire
20
A Great Place to Work - 9
Glorious Wins in a Row
Quality Maturity
Level
Technology Awards
Forrester Rated Aspire one of the
Top Continuous Testing Service
Providers (2017)
UK
Benelux
India
Middle East
Singapore
US
Poland
Netherlands
Global technology services firm with core
DNA of Software Engineering
Specific areas of expertise around Software
Engineering, Digital Services, Testing and Infrastructure
& Application Support
International headquarters in Singapore with
presence across US, UK, Benelux, Middle East
and India
Recognized 9 consecutive times as “Best Place to
Work for” by GPW Institute
Vertical focus among Independent Software
Vendors and Retail, Distribution &
Consumer Products
2800+ employees; 150+ active
customers
CMMI Maturity Level 3, ISO 9001:2008 and
ISO 27001:2005 certified
Mexico

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Anand Subramaniam
anand.subramaniam@aspiresys.com
www.aspiresys.com
www.imagyn.ai
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