4. COMPANY LOGO
Types of ownership
• Government
(Civil & Jinnah hosp)
• Semi Government or Local bodies
(Abbasi Shaheed)
• Individuals – Proprietorship
(AMH & Agha Khan & Liaquat National)
• Individuals – Partnership
(Mid Way & Imam Clinic)
• Co-operative Society
• (Patel & MMI Clinic)
• Private family Trust
(Godhra & Usmania Hospital)
• Public Trust
(Indus Hospital)
Hospital Management
5. COMPANY LOGO
Medical Superintendent
MS is in charge of the hospital’s
medical staff;
for the progress,development and
organization of the hospital in all
aspects.
Hospital Management
General Hospital Management
6. COMPANY LOGO
General Hospital Management
Hospital Administrator
Hospital Administrator is the executive leader
for the management of an organized group
of people engaged in the specific task of
providing medical care. They also monitor
compliance with government regulations,
Hospital Management
7. COMPANY LOGO
THE MEDICAL CHAIN OF COMMAND (DOCTORS)
– Medical Superintendent
– Deputy Medical Superintendent
– Head of Department
– Senior Medical Officer
– Attending Physician
– Medical Staff
Hospital Management
8. COMPANY LOGO
THE ADMINISTRATIVE CHAIN OF COMMAND
– General Manger
– Heads of Department
(H.R, Public Relation officer, Recovery officers etc.)
– Supervisors
– Non-Medical Staff
Hospital Management
9. COMPANY LOGO
Ashfaq Memorial Hospital
Since its inception in 1987,
Ashfaq memorial hospital has been
rendering its services welfare
sector without ever
compromising on
its quality.
Hospital Management
10. COMPANY LOGO
OUR VISION
To be the regional destination provider of
innovative, low cost and complex
care for all.
OUR MISSION
To offer comprehensive services in an
environment where innovation and teaching
are integral to care.
Hospital Management
11. COMPANY LOGO
Hospital Management
Managing Director
Owner
Dr. Naveed
Medical
Superintendent
Clinical
ICU
Doctors /
RMO's
Consultants
Theater
Nursing
Pharmacy
Laboratory
Deputy Medical
Superintendent
Senior Medical
Officer
Medical Staff
Director Administrator
Dr. Ucksy Mallick
Logistics
Timings
Public Relations
Legal Issue
Staff &
Janitorial
Cleaners &
others
Corporate Panels
Security
Human Resour
ce Dept.
General Manager
Supervisors
Staff Non
Medical
Finance Manager
& I.T Dept.
Board of Directors
M.D / Advisor
M.S / D.A
12. COMPANY LOGO
• CORE HOSPITAL PROGRAMS
• General Medicine
• Emergency
• Surgery
• Nursing
• Gynecology
• Pediatrics
CLINICAL SUPPORTS
• Pharmacy
• Laboratory Services
Hospital Management
13. COMPANY LOGO
Planning
Short Term Goals
Economical.
High quality patient care.
Efficiency operation of the unit.
Reduce waiting time.
Long Term Goals
Documented.
Profit oriented.
System evaluation.
Hospital Management
14. COMPANY LOGO
Planning of departments
• Patient Rooms.
• Nurses Control station.
• Work area.
• Strategic Planning
• Clinical Services Planning
• Human Resource Planning
• Organizational Restructuring and Training
Hospital Management
15. COMPANY LOGO
Planning
• Planning and
• Facility Planning including Design, Architectur
e, and Engineering
• Project Management
• Bio-medical Waste Management
• Hospital Management Information Systems
Hospital Management
17. COMPANY LOGO
Related Documents
• Competitors
– AMH competitor is Al-Mustafa Hospital
• Strengths
– Trustee based, Fund Based
• Weaknesses
– Highly competitive market
Hospital Management
18. COMPANY LOGO
SWOT analysis
Internal Environment
Strengths Weaknesses
Gynaecology department Lack of up to date high
technological devices for
patient database
Nursing Department Low commitments of hospital
policies and regulations
Over 100 beds High nurse-patient ratio
A lot of medical and surgical
subspecialties
unavailability of Strategic plans
Availability of expertise medical
staff
Long patient waiting time
Availability Doppler and duplex
ultrasound
Weak informal communication
channels among hospital
departments
24/7 Intensive Care Unit Defective medical recording
system
Hospital Management
19. COMPANY LOGO
SWOT analysis
External Environment
Opportunities Threats
Location of hospital
serves large population,
more available
connections, and
resources.
Low chances of recovery
from the corporate
panels
Easy of the public
transportation to the
hospital
Lack of information
technology system
Well known hospital with
good relationships
Nursing shortage
Ability to expand in
hospital departments
and health care services
Unpredictable law and
order situation
Presence of highly
qualified competitors
near the hospital
Hospital Management
20. COMPANY LOGO
Core Competencies
• Medical Knowledge
• Patient Care
• Interpersonal and Communication Skills
• Professionalism
Hospital Management
21. COMPANY LOGO
• Corporate strategy
– Growth Strategy – increased revenues
• Growth Strategy
– Concentration
• Competitive strategy
– Cost leadership strategy- low cost
– Competitive advantage – what sets an org
apart, its distinctive edge
Hospital Management
25. COMPANY LOGO
Administrative Services
• Business people who “run the hospital”
• Oversee budgeting and finance
• Establish hospital policies and procedures
Hospital Management
27. COMPANY LOGO
Therapeutic Services
1 Social Services - connect patients with com
munity resources (financial aid, etc.)
2 Pharmacy - dispense medications
3 Sports Medicine - provide rehabilitative ser
vices to athletes
4 Nursing - provide care for patients
5 Dietary - maintain nutritionally sound
diets for patients
Hospital Management
28. COMPANY LOGO
Diagnostic Services
• Determines the cause(s) of illness or injury
Includes
• Emergency Medicine
– provides emergency diagnoses and treatm
ent
• Medical Imaging
– ultrasound
Hospital Management
29. COMPANY LOGO
Support Services
• Provides support for entire hospital
Includes:
• Central Supply
• orders, receives, stocks & distributes equip
ment & supplies
• Biomedical Technology
• design, build repair, medical equipment
• Housekeeping & Maintenance
• maintain safe, clean environment
Hospital Management
30. COMPANY LOGO
Mechanistic Model
• Relies heavily on
– rules
– standardized task
– fixed protocols.
• Clear chain of command
• High specialization and rigid departmentalization
• A narrow span of control
• Rules and procedures are clearly defined
• Centralized
Hospital Management
31. COMPANY LOGO
Functional structure
• Medium sized
• Handle important amount of information
• Specialized Tasks
• Decisions are centralized
• Workers are gathered in departments by com
mon competencies
• The vertical differentiation (the number of hi
erarchical levels) is high
• Rules and policies are specified.
• The degree of formalization is high.
Hospital Management
32. COMPANY LOGO
Formalization
Advantages Disadvantages
Economies of scale Lacks reactivity
Optimal use of resources Lack of flexibility to the
customer requirements
Functional excellence Costly Integration
Functional innovation Slow Response to the
market requirements
Direct Control of the top
management
Lack of clearness of the
responsibilities
Hospital Management
33. COMPANY LOGO
Formalization
• Ensures the coordination and the control of t
he activities.
• Decreases the information requirement on on
e hand and increases the capacity of data ha
ndling on the other hand
Hospital Management
34. COMPANY LOGO
Formalization
• AMH has standard operating procedures
Administrative tasks - high level of standar
dization
Doctors - low level formalization
Subcontracts - highly formalized
Recruitment process - highly formalized.
Hospital Management
35. COMPANY LOGO
Leading
• consultative leadership style
– task oriented
– focuses on the end result
• There are three leadership groups in a
hospital:
– The governing body
– The Medical Superintendent and the Dir
ector Administrator
– The leaders of the licensed independent
practitioners
Hospital Management
37. COMPANY LOGO
Controlling
Incentive based competition
• Annual bonuses to the Medical staff
(supervisors, nurses) and Non- Medical
staff.
• Gradual motivators for the employees.
• Performance based.
Hospital Management
40. COMPANY LOGO
Thank you
• Miss Anita Laila
Instructor of Management
M.Ali Jinnah University
• Dr. Ucksy Mallick
Director Administrator (AMH)
Consultant Orthopedics & Sports Medicine
Member of Ex-com Asian Federation of sports Medicine (AFSM)
Joint Secretary, Sports Medicine Association of Pakistan (SMAP)
And all team members of AMH, who helped to achieve the task.
Hospital Management
