1. Production Labs
INTERNSHIP AT CENTAUR MEDIA PLC

2. Who am I?
 Mariana
 Online Journalism Master
 Internship at Centaur Media PLC
 Social Media

3. 1. Context – Centaur Media PLC
 Centaur is a leading UK based business
information, publishing and events group.
 Marketing and information solutions to buyers and
sellers
 Ascent Publishing Ltd produce a range of magazines
,websites and exhibitions

4. 1. Context – Centaur Media PLC
 Homebuilding & Renovating: magazine self-
build magazine, and its website
homebuilding.co.uk , along with the associated
network of UK Homebuilding & Renovating
Shows
 Period Living magazine: period homes magazine,
and it's website Periodliving.co.uk

5. 1. Context – Centaur Media PLC
 Real Homes magazine: home improvement
magazine, and it's website
Realhomesmagazine.co.uk , along with the
associated UK show The National Home
Improvement Show
 Plotfinder.net: internet service for people seeking
land for sale or properties to renovate or convert in
the UK.

6. 1. Context – Centaur Media PLC

7. 1. Context – Centaur Media PLC
Social Media Accounts
Facebook Twitter Pinterest Youtube
Homebuilding
& Renovating
Period Living
Real Homes
PlotFinder
National Home
Improvement
Show

8. 1. Context – Centaur Media PLC
 5 Facebook Accounts
 5 Twitter Accounts
 3 Pinterest Accounts
 1 Youtube Account
 = 14 Social Media Accounts!!!

9. 2. Plan/Objectives
 Create a Social Media Strategy – Create an online
campaign
 Use a variety of platforms to create awareness of
these publications
 Increase fan data base as much as possible
 Encourage fans/users interaction with the social
media platforms

10. 2. Plan/Objectives
 Enhance my Social Media Skills and as a Community
Manager
 Explore the role of a social media developer within
an organisation
 Oversee and manage the implication of social media
in online/offline platforms

11. 3. Approach
 I will review the Strategy used for the Social Media
Platforms and research how can I improved them
 I will work from home but need to be there at least
twice a week
 I will use the established social media platforms and
will see if we can use others according to the goals of
each magazine

12. 5. Risks
 Social Media Strategy does not work
 I don’t manage to implement their goals
 No engagement from the audience
 Lack of investment/commitment from the company
 Affect my recommendations in this field

13. 5. Risks
 Understand that I hate it
 Lack of time

14. 6…and how to manage risks
 Constant interaction with the company
 Always try to understand their goals
 Research

15. 6. Next Step

16. Production Labs
MED 7022S2
MARIANA DIAS PEREIRA (12790161)
MA ONLINE JOURNALISM