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Social Media for Supervisors


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Case Study presented at the 2019 Annual PSATS Conference: The use of social media (SM) by elected officials is very much in the news today – in fact, it IS the news! You cannot ignore the value of SM in informing citizens. In this workshop, Newtown Township Supervisor John Mack describes how he has used social media to keep residents of his township informed about local issues.

Published in: Government & Nonprofit
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Social Media for Supervisors

  1. 1. PSATS 2019 Annual Conference Social Media for Supervisors A Case Study + Panel Discussion
  2. 2. PSATS 2019 Annual Conference John Mack’s Social + Digital Media Platforms • Website/Blog ( • Facebook page ( – Facebook group: “Improve Communications for Better Government” • Twitter (@johnmacknewtown) • Instagram ( • Pinterest ( • Youtube ( – Playlist: “Newtown News & Politics” • Podcast: “Mack’s Newtown Voice” (on iTunes, Stitcher, Soundcloud) • Scoop.It Topics (news “curation” site) – News of Interest to Newtown Residents ( – Public Health & Safety – Good Government – Summaries of BOS Meetings – “Newtown News Update” email newsletter (
  3. 3. PSATS 2019 Annual Conference Links to my social media sites Links to latest Blog posts Buttons link to most important areas of the site     Countdown widget Embedded Youtube Video Menu bar links to main pages   Disclaimer  Website
  4. 4. PSATS 2019 Annual Conference Scoop.It
  5. 5. PSATS 2019 Annual Conference Twitter
  6. 6. PSATS 2019 Annual Conference Instagram
  7. 7. PSATS 2019 Annual Conference Newsletter  Over 500 subscribers  2-3 email “blasts” per month
  8. 8. PSATS 2019 Annual Conference Discussion Points • First Amendment Issues – E.g., “Viewpoint-based Discrimination”: Blocking Residents from Posting to Your FB Page and/or Twitter Account • Misinformation vs. “Fake” Information • Sensible Social Media Best Practice Guidelines for Supervisors vs. Employees • for posts to individual-owned social media accounts • for posts to other, third-party social media accounts (e.g., resident FB pages) or public bulletin boards (e.g., NextDoor, local news sites such as the Patch, etc.)