It's all about Bajaj Pulsar. Marketing strategy, 4 A's, 4 C's and 4 P's. Channels of Promotion.......!!!!

2. 4 P’s of Marketing
• Product: Pulsar 220cc DTS-i(Digital Twin Spark Ignition). It is
traditional bike with sporty look.
• Price: Price of different versions of pulsar are (135cc-61600cc),
(150cc-61286cc), (180cc-64264cc).
• Place: Bajaj showroom all over the country and many Bajaj bike
dealers.
• Promotion: On launch of the product, Quiz and organising some
kind of sporty events.

3. Channels of Promotion
 Radio
 TV [MTV] print- In newspapers
 Hoardings and magazines
electronic-websites
 Broad Promotion(Merchandise)
 Hosting events like Pulsar Stunt Mania

4. 4 C’s- Consumer Angle
• Consumer wants and need: “Give people what they want”
that’s the key to business success.
• Cost to Satisfy: To satisfy the consumer the company also
provide test drive. After sale consumer is provided 4 to 5 service
free of cost.
• Convenience to buy: It is convenient to buy from any Bajaj
showroom or an Bajaj registered Dealers.
• Communication: Consumer were made aware of the product
on it’s launch through websites, newspaper and cannels.

5. 4 A’s of Marketing
• Acceptability: Bajaj Pulsar 220cc was acceptable because of
it’s fuel efficiency, Sporty look, Colours & because of it’s DTS-I
Technology. Pulsar is the leader in the 220cc segment in India with a
market share 43%.
• Affordability: Bajaj pulsar 220cc is affordable through simple
EMI (equated monthly instalment) or through Bank Loan.
• Accessibility: Bajaj pulsar 220cc is easy to use due to it’s
advance technology.
• Awareness: Radio, TV, Print, Hoardings, Hosting events, website
promotion.

6. DTS-Si
• The difference between these two engines is
the offset position of the inlet & outlet ports of
the DTS-Si engine.
• This offset position creates turbulence of the
air-fuel mixture inside the engine.

8. Thank You