2. The Opportunity
Kimberly-Clark Professional have sponsored the
Auto Delta Alfa Corse race team to compete in the
2005 World Touring Car Championship.
This presentation offers an outline of the campaign
including the promotion, implementation and rewards
process.
We need your support and feedback on how best to
implement this exciting, motivating and ultimately
rewarding promotional opportunity.
3. The WTCC Sponsorship
• New World Touring Car Championship to be launched in 2005
• High profile, global event based on European championship
• ‘Touring car’ is one of the most popular and successful motor racing
championships in the world
• It has a high media coverage:
– Television: over 80 million viewers in 70 countries
– International press coverage: race commentary and results, driver profiles etc
– Online: global interactive website
• Alfa Romeo team have a long tradition of winning
– Driver championship - 6 years running
– Manufacturer championship 3 years
5. The Benefits
– Build better relationships with your customers
– Acquire and convert new business prospects
– Sell more KCP products
– Excites your sales representatives!
– Rewards performance
– Encourages greater product understanding
– Increased PR coverage of KCP means better end
user Brand awareness and greater demand
6. A Rewarding Experience
• The incentive programme rewards everyone:
• Distributor principal
• Local branch incentive
• Distributor sales representative
• Customer
7. Distributor Principal Promotion:
All distributor principles are eligible to participate
Prize:
The best performing distributor principle and partner will
attend the WTCC final round in Macau as a VIP guest of
the Auto Delta Alfa Corse team
Challenge:
Achieve absolute sales growth target on segment bundle
codes
Timing:
March to September 2005
A Rewarding Experience for…
Distributor Principal
8. Local branch:
Any branch can participate
Prize:
A prize for all members of the branch office
Challenge:
Absolute sales growth target on segment bundle
codes
Timing:
March to September 2005
A Rewarding Experience for…
Local Branches
9. Distributor Sales Rep:
Any distributor sales representative can participate
Prize:
Exchange points for selection of great prizes
Number of Prizes:
Unlimited – the more you sell the more you win!
Challenge:
Earn points by selling KCP ‘Winning Teams’
product bundle during the 6 month programme
(only applies to sales to new customers or existing
customers with new codes)
Timing:
March to September 2005
A Rewarding Experience for…
Distributor Sales Rep
10. Customers:
Any current or new customer who purchases a KCP
product on promotion
Prize:
Either free product or free gift
Number of prizes:
Unlimited – the more they buy the more they get
Challenge:
Must purchase a KCP product which is part of the
‘Winning Team’ promotion product bundle
Timing – March to September 2005
A Rewarding Experience for…
End User Customers
11. We commit to:
Helping you by providing marketing support in the form of:
• Point of sale
• Literature and brochures
• KCP product offers flyers
• Faxable order pads
Providing your sales people with product training and
programme awareness sessions
Providing on going visibility of claims and points by
sales person and by distributor “Ship To” address
Honouring claims regarding gifts and product
On-going help and support
Campaign – Our KCP commitment
12. In turn we ask you to show your commitment by:-
Joining the programme by signing our “Winning Teams Drivers” contract
Agreeing to sales growth targets based on the “Winning Teams” product
codes
Providing us with the contact information for your sales people
Agreeing to let KCP contact your sales people directly in order to inform
them of new offers, their points totals, ship gifts etc
Making time for your sales people to be trained by our KCP sales person
Ensuring any free product claimed by your end user is delivered in
a timely manner.
Campaign – Your commitment
15. Winning teams Product offer
• WYPALL®
X80 Cloths–
bulky, clothlike wipers,
extra strong for the
toughest wiping and
cleaning tasks
• WYPALL®
X60 Cloths–
versatile and economical in
use to suit a wide variety of
wiping tasks
- in different formats,
Brag Box, Large roll, Pop
Up box, Q-fold
- in white or blue
• WYPALL®
L Wipers from
L40 to L10 in large roll
or centrefeed format,
blue or white
• KIMTECH Prep®
Wettask®
• WYPALL®
Waterless
Hand Wipes
• IKO®
Hand Cleansers –
industrial cleansers & creams
designed to protect, clean
and care for working hands
• Scott®
& Kleenex®
Hand
Towels – practical products
you can trust
• Kleenguard®
T65 XP
Protective Clothing
16. What should you do next…. ?
• Pencil the Winning Teams promotion dates in your diary
• Provide to your local KCP sales representative the list of
your participating sales people (names and contact
details)
• Arrange with your local KCP sales representative a kick
off meeting date for you and your team
• Keep the weekend of the 19th/20th of November 2005
free. You may be going to Macau with your partner!
