Motorsport marketing tsms 3

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The world of marketing your products and services with motorsport as the medium. Gain access to TV, press and more importantly 'touch' your customers.

Published in: Automotive, Business, Sports
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Motorsport marketing tsms 3

  1. 1. Motorsport Marketing A winning formula Welcome to
  2. 2. Where fans become customers!
  3. 3. Why use Motorsport as part of your marketing mix • To win more fans to buy your products and services • Because it is measureable? • To obtain TV exposure? • To entertain your customers and network them with your prospects? • To promote your brand to a new audience? • To gain market share?
  4. 4. Trackside Spectators Total spectators in 2012 British Touring Car Championship British GT Championship British Superbike Championship 371,000 200,000 400,000 9 million TV Viewers 19 million TV Viewers 2 million TV Viewers
  5. 5. Trackside SpectatorsBritish GT Spectators British Touring Car Championship Spectators British Superbike Championship Spectators 60% Male 40% Female Dominated by ABC1 Demographic Dominated by ABC1 Demographic 90% Male 10% Female 75% Male 25% Female 58% ABC1 Demographic
  6. 6. Media - TV
  7. 7. Media - Radio Race track radio and BBC local radio stations broadcast commentary and driver interviews
  8. 8. Media – Facebook and Twitter
  9. 9. Media – Web sites
  10. 10. Media – Press
  11. 11. Active Brands in Motorsport
  12. 12. Entertain your clients Corporate hospitality Drivers presentation and Q & A with your guests. Hosted pit visits Professional hosts Network existing clients and prospects Brilliant food and drink Motivate employees Reward clients and employees
  13. 13. Guest Track Days Client rewards Product launch
  14. 14. Does it work? Quite simply, yes! Corporate sponsorship is a key driver to increase brand visibility and continue to consolidate Santander’s international positioning. Supporting sports is part of the Bank’s commitment to society, and identifies it with the values of teamwork, innovation, and leadership. Thanks to its corporate sponsorship, Santander is one of the companies most associated with sports in Europe and Latin America. Sponsorship is undoubtedly one of the most effective tools in marketing. It allows brands to engage with their target audience in ways that are not available through traditional advertising. © 2012 The Inside Line Ltd. © Santander Bank.
  15. 15. Thank you For more information contact: Trevor Steggles +44 1279 833933 +44 7768 060282 e-mail:- trevor@motorsport@work.com Web: www.motorsport@work.com

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