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ASHISH	
  JUDE	
  MICHAEL	
  
What	
  went	
  wrong?	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Boeing	
  787:	
  Dreamliner	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
A	
  detailed	
  analysis	
  of	
  issues	
  causing	
  delay	
  of	
  Boeing	
  787	
  and	
  suggesting	
  a	
  model	
  
which	
  would	
  had	
  prevented	
  these	
  issues.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
(This	
  case	
  analysis	
  is	
  only	
  for	
  academic	
  purpose)	
  
P G P E x 	
   2 0 1 2 -­‐ 1 3 	
  
I I M 	
   S h i l l o n g 	
  
	
  
	
  
Boeing	
  787:Case	
  Analysis	
  
2	
   Boeing	
  787:Case	
  Analysis	
  
	
  
Introduction	
  (Extract	
  from	
  Case):	
  
In	
  April	
  2008,	
  Boeing	
  confirmed	
  a	
  delay	
  in	
  the	
  787-­‐airplane	
  and	
  announced	
  a	
  14-­‐
mont	
  delay	
  in	
  delivering	
  Boeing’s	
  most	
  anticipated	
  airplane.	
  The	
  Boeing	
  787-­‐
airplane,	
  to	
  be	
  put	
  in	
  service	
  in	
  2008	
  Initially,	
  has	
  become	
  Boeing’s	
  best-­‐selling	
  
new	
  plane	
  ever;	
  as	
  of	
  September	
  2008,	
  the	
  Boeing	
  Company	
  had	
  orders	
  for	
  895	
  
airplanes	
  from	
  58	
  customers	
  worldwide	
  with	
  an	
  estimated	
  backlog	
  value	
  of	
  $151	
  
billion	
  (see	
  Exhibit	
  1).	
  
Although	
  not	
  a	
  full-­‐blown	
  crisis	
  such	
  as	
  the	
  one	
  faced	
  by	
  Airbus	
  with	
  its	
  A380	
  
airplane	
  delays,	
  the	
  announcement	
  was	
  nonetheless	
  a	
  potentially	
  serious	
  setback	
  
for	
  Boeing.	
  Notes	
  the	
  Wall	
  Street	
  Journal:	
  “Some	
  analysts	
  believe	
  Boeing	
  could	
  be	
  
liable	
  for	
  as	
  much	
  as	
  $4	
  billion	
  of	
  concessions	
  and	
  penalty	
  payments	
  to	
  airlines	
  
for	
  missed	
  deadlines.	
  Boeing	
  plans	
  to	
  book	
  the	
  first	
  25	
  deliveries	
  at	
  zero-­‐profit	
  
margin	
  to	
  cover	
  penalties.”1	
  Analyst	
  estimates	
  indicate	
  that	
  the	
  delay	
  could	
  cost	
  
Boeing	
  over	
  $2	
  billion	
  dollars	
  in	
  penalties	
  alone,	
  plus	
  additional	
  R&D	
  expenses	
  
over	
  the	
  next	
  few	
  years	
  (see	
  Exhibit	
  2).	
  According	
  to	
  Boeing’s	
  revised	
  schedule,	
  
the	
  first	
  test	
  flight	
  of	
  the	
  787-­‐airplane	
  was	
  expected	
  to	
  be	
  carried	
  out	
  in	
  late	
  
2008,	
  and	
  the	
  first	
  deliveries	
  in	
  the	
  3rd	
  quarter	
  of	
  2009.	
  The	
  company	
  also	
  
planned	
  a	
  dramatically	
  slower	
  ramp-­‐up	
  in	
  production;	
  Boeing’s	
  goal	
  now	
  is	
  to	
  
produce	
  10	
  787s	
  a	
  month	
  starting	
  in	
  2012,	
  a	
  figure	
  significantly	
  lower	
  than	
  
originally	
  planned	
  (see	
  Exhibit	
  3).	
  Notes	
  Boeing’s	
  787	
  spokesperson,	
  Yvonne	
  
Leach,	
  the	
  average	
  delay	
  for	
  all	
  58	
  787-­‐customers	
  is	
  expected	
  to	
  be	
  about	
  20	
  
months.	
  
	
  
Problems	
  Statement:	
  
Delay	
  in	
  planed	
  scheduled	
  of	
  Boeing	
  787	
  and	
  the	
  heavy	
  loss	
  (about	
  4	
  Billion	
  USD)	
  
incurred	
  to	
  Boeing	
  because	
  of	
  that.	
  
	
  
Objective:	
  
Find	
  the	
  reasons,	
  which	
  caused	
  the	
  delay	
  and	
  analyze	
  them,	
  suggest	
  the	
  probable	
  
solutions	
  for	
  the	
  prevention	
  and	
  corrective	
  action	
  of	
  this	
  problem.	
  
	
  
Methodology:	
  
	
  Analyzing	
  the	
  problem	
  from	
  Supply	
  Chain	
  Management	
  (SCM)	
  perspective	
  and	
  
tackling	
  the	
  problem	
  by	
  studying	
  the	
  implication	
  of	
  various	
  suggestions	
  
suggested	
  and	
  implementing	
  the	
  same	
  in	
  the	
  present	
  scenario.	
  Keeping	
  in	
  mind	
  
the	
  cost	
  of	
  implementing	
  this	
  suggestion	
  should	
  not	
  exceed	
  the	
  cost	
  of	
  penalty	
  
paid	
  by	
  Boeing,	
  time	
  and	
  complexity.	
  As	
  I	
  am	
  not	
  having	
  exact	
  data	
  I	
  will	
  only	
  be	
  
discussing	
  the	
  different	
  approaches,	
  which	
  can	
  be	
  used	
  for	
  analyzing	
  &	
  solving	
  
the	
  problem	
  faced	
  by	
  Boeing	
  787	
  program.	
  
	
  
	
  
Problem	
  Analysis:	
  
If	
  we	
  read	
  the	
  case	
  we	
  can	
  find	
  that	
  there	
  were	
  more	
  than	
  one	
  problem	
  which	
  
cumulatively	
  gave	
  rise	
  to	
  this	
  delay.	
  I	
  will	
  be	
  discussing	
  each	
  one	
  by	
  one:	
  
	
  
1.	
  Unexpected	
  Shortages	
  of	
  Fasteners.	
  	
  
	
  	
  	
  	
  	
  Unexpected	
  Shortage	
  of	
  fasteners	
  made	
  Boeing	
  to	
  pressurized	
  suppliers	
  for	
  
quick	
  delivery	
  and	
  they	
  rushed	
  to	
  make	
  the	
  fasteners	
  as	
  a	
  result	
  they	
  did	
  not	
  
properly	
  documented	
  the	
  work	
  as	
  required	
  by	
  federal	
  authority.	
  	
  	
  
Boeing 787:Case Analysis	
   3	
  
	
  
	
  
2.Underestimation	
  of	
  work	
  content	
  in	
  the	
  task	
  of	
  writing	
  flight	
  control	
  codes:	
  
Both	
  Boeing	
  and	
  Honeywell	
  initially	
  underestimated	
  the	
  work	
  content,	
  which	
  
was	
  there	
  in	
  writing	
  these	
  codes	
  as	
  a	
  result	
  they	
  were	
  now	
  scrambling	
  to	
  write	
  
them.	
  
	
  
3.	
  From	
  bleeding	
  edge	
  to	
  leading	
  edge:	
  
Boeing	
  introduced	
  first	
  time	
  a	
  game	
  changing	
  innovation	
  which	
  they	
  call	
  
“Bleeding	
  edge”	
  in	
  order	
  to	
  have	
  a	
  “Leading	
  edge”.	
  This	
  innovation	
  was	
  the	
  
extensive	
  usage	
  of	
  carbon	
  fiber	
  (composites)	
  technology.	
  787	
  used	
  as	
  much	
  as	
  
50%	
  of	
  its	
  total	
  weight	
  of	
  composited	
  as	
  compared	
  to	
  12%	
  in	
  777.	
  (Exhibit	
  7)	
  
	
   This	
  helped	
  to	
  reduce	
  the	
  weight	
  of	
  aircraft	
  and	
  hence	
  improve	
  the	
  fuel	
  
efficiency.	
  But	
  if	
  the	
  components	
  of	
  the	
  aircraft	
  are	
  too	
  light	
  which	
  was	
  the	
  case	
  
with	
  central	
  wing	
  box	
  needed	
  strengthening.	
  To	
  over	
  come	
  this,	
  engineers	
  
devised	
  a	
  patch	
  for	
  first	
  6	
  aircraft	
  and	
  will	
  change	
  the	
  design	
  after	
  seventh	
  one.	
  
Designing	
  patch	
  caused	
  Boeing	
  months	
  delay	
  and	
  re-­‐designing	
  the	
  central	
  wing	
  
box,	
  which	
  was	
  the	
  responsibility	
  of	
  Boeing’s	
  partner,	
  now	
  became	
  Boeing’s	
  
concern.	
  
This	
  a	
  big	
  problem	
  unless	
  the	
  flight	
  test	
  are	
  cleared.	
  
	
  
	
  4.	
  Boeing’s	
  business	
  strategy:	
  	
  
Boeing	
  out	
  sourced	
  a	
  large	
  amount	
  of	
  responsibilities	
  to	
  overseas	
  (Spain,	
  Italy,	
  
France,	
  Australia	
  and	
  Japan).	
  This	
  projest	
  has	
  the	
  maximum	
  number	
  of	
  
outsourced	
  components	
  (Exhibit	
  5)	
  .	
  There	
  are	
  as	
  many	
  as	
  risk	
  sharing	
  50	
  
partners.	
  	
  
This	
  caused	
  delay	
  in	
  fuselage	
  assembly	
  because	
  of	
  the	
  breaking	
  of	
  supply	
  chain	
  
between	
  the	
  suppliersi.e.	
  Vought	
  received	
  parts	
  from	
  Japan	
  &	
  Australia	
  where	
  
else	
  Isreal	
  Aircraft	
  Industries	
  was	
  doing	
  all	
  things	
  by	
  itself	
  for	
  similar	
  parts	
  and	
  	
  
another	
  was	
  the	
  lack	
  of	
  aerospace	
  experience	
  of	
  workforce	
  among	
  some	
  
suppliers	
  ie.	
  Spirit	
  Aero-­‐Systems.	
  
	
  
5.	
  Revised	
  plan:	
  
Responding	
  quickly	
  to	
  the	
  delay	
  Mr.Shanahan	
  revamped	
  787	
  executive	
  team	
  and	
  
reorganized	
  into	
  :	
  
1) Airplane	
  development.	
  
2) Global	
  Supply	
  Chain	
  
3) The	
  final	
  assembly	
  and	
  delivery.	
  
Also	
  Boeing	
  sent	
  its	
  employees	
  stationed	
  at	
  each	
  suppliers	
  factory	
  in	
  order	
  to	
  
have	
  better	
  control	
  over	
  the	
  supply	
  chain.	
  Vought’s	
  &	
  GA’s	
  plant	
  problem	
  is	
  fixed	
  
by	
  Ex-­‐Boeing	
  managers	
  in	
  each	
  plant.	
  Production	
  activities	
  were	
  rationalized	
  and	
  
areas	
  of	
  responsibilities	
  were	
  re	
  drawn	
  to	
  speed	
  up	
  aircraft	
  production.	
  
	
  
6.	
  Potential	
  Treats:	
  
Strikes	
  by	
  Labor	
  and	
  Engineers	
  are	
  threatening	
  Boeing	
  now.	
  The	
  labor	
  strike	
  is	
  
basically	
  against	
  the	
  outsourcing	
  done	
  by	
  Boeing	
  and	
  the	
  pressure	
  caused	
  by	
  	
  
Boeing	
  on	
  the	
  employees	
  to	
  start	
  assembly	
  of	
  aircrafts	
  with	
  thousands	
  of	
  
shortages.	
  And	
  the	
  engineers	
  want	
  to	
  reduce	
  the	
  number	
  of	
  contract	
  jobs	
  created	
  
by	
  Boeing.	
  Both	
  of	
  the	
  unions	
  want	
  more	
  Jobs	
  and	
  are	
  against	
  the	
  business	
  
4	
   Boeing	
  787:Case	
  Analysis	
  
	
  
strategy	
  of	
  Boeing,	
  The	
  strike	
  is	
  such	
  a	
  big	
  problem	
  that	
  if	
  there	
  are	
  three	
  strikes	
  
and	
  it	
  will	
  be	
  very	
  difficult	
  for	
  Boeing	
  to	
  run	
  the	
  show.	
  
	
  
Hypothesis	
  Development	
  &	
  Analysis:	
  
In	
  hypothesis	
  development	
  I	
  will	
  try	
  to	
  solve	
  the	
  listed	
  problems	
  with	
  each	
  one	
  
of	
  the	
  below	
  states	
  strategy:	
  
	
  
	
  
1.Lean	
  Management:	
  
	
  
	
  
Specify	
  the	
  value	
  desired	
  by	
  the	
  customer.	
  
Identify	
  the	
  value	
  stream	
  for	
  each	
  product.	
  
Make	
  the	
  flow	
  continuously.	
  
Introduce	
  pull	
  between	
  all	
  steps	
  where	
  continuous	
  flow	
  is	
  possible.	
  
Manage	
  towards	
  perfection.	
  
	
  
Principle	
  behind	
  lean	
  management	
  is	
  to	
  reduce	
  waste.	
  	
  Above	
  stated	
  matrix	
  
shows	
  how	
  we	
  can	
  implement	
  LEAN	
  concept.	
  If	
  we	
  consider	
  the	
  problem	
  faced	
  
by	
  Boeing	
  and	
  try	
  to	
  solve	
  them	
  one	
  by	
  one	
  we	
  will	
  find	
  if	
  Lean	
  is	
  useful	
  for	
  us.	
  
Problem	
  with	
  LEAN	
  is	
  that	
  it	
  is	
  basically	
  works	
  at	
  tactical	
  or	
  operational	
  level	
  
and	
  it	
  takes	
  time	
  to	
  implement.	
  Implementation	
  of	
  LEAN	
  leads	
  to:	
  
1. Speed	
  up	
  the	
  value	
  chain.	
  
2. Waste	
  elimination.	
  
3. Value	
  system	
  redesign.	
  
	
  
1.Unexpected	
  Shortage	
  of	
  Fasteners:	
  	
  
	
  	
  	
  First	
  question	
  arises	
  why	
  the	
  fasteners	
  felled	
  shortage?	
  There	
  can	
  be	
  two	
  
scenario’s	
  either	
  less	
  quantity	
  was	
  ordered	
  or	
  they	
  were	
  wasted	
  during	
  
assembly.	
  
The	
  first	
  scenario	
  may	
  be	
  due	
  to	
  the	
  mistake	
  during	
  ordering	
  which	
  is	
  generally	
  
negligible.	
  Second	
  scenario	
  may	
  be	
  possible	
  that	
  the	
  available	
  quantity	
  of	
  
fasteners	
  were	
  wasted	
  during	
  assembly.	
  LEAN	
  Management	
  can	
  address	
  this.	
  By	
  
giving	
  limited	
  number	
  of	
  fasteners	
  to	
  an	
  operator	
  whose	
  job	
  is	
  only	
  to	
  do	
  that	
  
particular	
  job	
  in	
  a	
  lean	
  production	
  line.	
  	
  
	
  
2.Underestimation	
  of	
  work	
  content	
  in	
  the	
  task	
  of	
  writing	
  flight	
  control	
  codes:	
  
	
  	
  	
  	
  This	
  is	
  a	
  lapse,	
  which	
  can	
  contribute	
  to	
  a	
  strategic	
  level	
  forecasting	
  &	
  planning	
  
failure.	
  In	
  this	
  case	
  	
  we	
  can	
  implement	
  LEAN	
  at	
  operation	
  level	
  by	
  speeding	
  up	
  
the	
  coding	
  process	
  which	
  can	
  be	
  said	
  as	
  a	
  Corrective	
  action	
  rather	
  than	
  
preventive	
  action.	
  Hence	
  we	
  cannot	
  solve	
  this	
  problem	
  by	
  LEAN.	
  
	
  
3.	
  From	
  bleeding	
  edge	
  to	
  leading	
  edge:	
  
Boeing	
  has	
  tried	
  some	
  innovative	
  technology	
  and	
  this	
  problem	
  aroused	
  during	
  
R&D	
  phase	
  and	
  LEAN	
  concept	
  can’t	
  help	
  us	
  much	
  in	
  solving	
  this	
  problem.	
  
	
  
4.	
  Boeing’s	
  business	
  strategy:	
  	
  
The	
  difficulty	
  to	
  manage	
  the	
  supply	
  chain	
  among	
  the	
  suppliers	
  and	
  Boeing.	
  	
  The	
  
problem	
  was	
  regarding	
  the	
  balancing	
  of	
  supply	
  chain	
  and	
  ensuring	
  that	
  	
  product	
  
Boeing 787:Case Analysis	
   5	
  
	
  
flows	
  continuously.	
  Lean	
  would	
  have	
  helped	
  at	
  operational	
  and	
  at	
  most	
  tactical	
  
level	
  but	
  not	
  strategic	
  level.	
  
	
  
5.	
  Revised	
  plan:	
  
We	
  can	
  see	
  the	
  role	
  of	
  LEAN	
  when	
  Mr.Shanahan	
  revamped	
  787	
  executive	
  team	
  
and	
  reorganized	
  into	
  :	
  
1) Airplane	
  development.	
  
2) Global	
  Supply	
  Chain	
  
3) The	
  final	
  assembly	
  and	
  delivery.	
  
4) Sending	
  Boeing	
  representatives	
  to	
  supplier’s	
  location.	
  
	
  
6.	
  Potential	
  Treats:	
  
The	
  major	
  reason	
  for	
  strikes	
  stated	
  is	
  the	
  anger	
  due	
  to	
  the	
  number	
  of	
  jobs	
  
Outsourced.	
  Hence	
  here	
  also	
  Lean	
  concept	
  can’t	
  be	
  applied.	
  
	
  
Thus	
  we	
  can	
  see	
  that	
  we	
  can	
  help	
  us	
  in	
  fixing	
  some	
  issues	
  (2	
  out	
  of	
  6)	
  but	
  not	
  all	
  
by	
  LEAN	
  Concept.	
  
Main	
  drawback	
  is	
  cannot	
  be	
  used	
  as	
  a	
  tool	
  for	
  strategic	
  supply	
  chain	
  
improvement	
  tool.	
  We	
  can	
  achieve	
  Island	
  of	
  excellence	
  in	
  an	
  organization	
  by	
  
implementing	
  only	
  LEAN	
  and	
  will	
  take	
  lot	
  of	
  time	
  to	
  yield	
  results.	
  
	
  
	
  
2.Six	
  Sigma:	
  
	
  	
  	
  	
  
	
  
D	
   Define	
  the	
  customer,	
  Critical	
  to	
  Quality	
  issues,	
  business	
  process.	
  
M	
   Measure	
  the	
  performance	
  of	
  business	
  of	
  the	
  business	
  process.	
  
A	
   Analyze	
  to	
  determine	
  the	
  root	
  cause	
  and	
  opportunities	
  for	
  improvement.	
  	
  
I	
   Improve	
  the	
  process,	
  develop	
  and	
  deploy	
  implementation	
  plan.	
  
C	
   Control	
  the	
  improvement	
  to	
  keep	
  on	
  new	
  course.	
  
	
  
By	
  implementing	
  Six	
  Sigma	
  we	
  can	
  achieve:	
  
1. Variation	
  Reduction.	
  
2. Stability	
  &	
  Accuracy	
  	
  
In	
  this	
  problem	
  we	
  and	
  attack	
  the	
  problem	
  at	
  microscopic	
  level,	
  we	
  can	
  
standardize	
  various	
  processes	
  and	
  reduce	
  the	
  variations.	
  We	
  will	
  try	
  to	
  solve	
  
each	
  problem	
  by	
  Six	
  sigma	
  and	
  see	
  how	
  efficient	
  is	
  it	
  in	
  present	
  case.	
  
	
  
1.Unexpected	
  Shortage	
  of	
  Fasteners:	
  	
  
If	
  we	
  assume	
  that	
  the	
  shortage	
  rise	
  was	
  due	
  to	
  the	
  bad	
  quality	
  of	
  fasteners	
  
supplied	
  by	
  supplier.	
  Six	
  Sigma	
  would	
  had	
  help	
  the	
  supplier	
  to	
  reduce	
  its	
  
variation	
  so	
  that	
  the	
  fasteners	
  would	
  had	
  been	
  standardized	
  and	
  this	
  problem	
  
would	
  had	
  been	
  prevented.	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  In	
  other	
  words	
  Boeing	
  can	
  demand	
  its	
  suppliers	
  and	
  its	
  own	
  factory	
  to	
  
adhere	
  to	
  Six	
  Sigma	
  level	
  in	
  critical	
  processes.	
  
	
  
2.Underestimation	
  of	
  work	
  content	
  in	
  the	
  task	
  of	
  writing	
  flight	
  control	
  codes:	
  
We	
  can’t	
  help	
  this	
  problem	
  just	
  using	
  Six	
  Sigma.	
  
6	
   Boeing	
  787:Case	
  Analysis	
  
	
  
	
  
3.	
  From	
  bleeding	
  edge	
  to	
  leading	
  edge:	
  
Design	
  by	
  Six	
  Sigma	
  technique	
  would	
  have	
  helped	
  in	
  preventing	
  this	
  problem.	
  
And	
  also	
  for	
  redesigning	
  we	
  should	
  follow	
  the	
  same.	
  
	
  
4.	
  Boeing’s	
  business	
  strategy:	
  	
  
Six	
  Sigma	
  can’t	
  help	
  business	
  strategy,	
  as	
  Six	
  Sigma	
  is	
  operation	
  level	
  concept	
  not	
  
a	
  strategic	
  level.	
  
	
  
	
  5.	
  Revised	
  plan:	
  
Revised	
  plan	
  can	
  take	
  help	
  of	
  Sig	
  Sigma	
  when	
  the	
  Boeing	
  repersentatives	
  
stationed	
  at	
  supplier	
  premises	
  pressurize	
  them	
  to	
  improve	
  their	
  critical	
  
processes	
  to	
  Six	
  Sigma	
  level.	
  
	
  
6.	
  Potential	
  Treats:	
  
Sig	
  Sigma	
  may	
  not	
  help	
  us	
  in	
  solving	
  the	
  threat	
  of	
  strikes.	
  
	
  
In	
  brief	
  we	
  can	
  say	
  that	
  thought	
  at	
  operational	
  level	
  we	
  may	
  improve	
  the	
  
scenario	
  but	
  at	
  strategic	
  level	
  we	
  cannot	
  do	
  by	
  utilizing	
  Six	
  Sigma.	
  
	
  
	
  
3.SCOR	
  (Supply	
  Chain	
  Operation	
  Reference)	
  Model:	
  
	
  
	
  
SCOR	
  helps	
  us	
  optimizing	
  supply	
  chain	
  as	
  a	
  whole	
  by:	
  
1. Top	
  down	
  analysis	
  	
  
2. End	
  to	
  end	
  view	
  
Above	
  diagram	
  gives	
  a	
  general	
  end-­‐to-­‐end	
  view	
  of	
  a	
  supply	
  chain.	
  And	
  in	
  next	
  
diagram	
  shows	
  the	
  implementation	
  of	
  SCOR	
  Model.	
  
	
  
Boeing 787:Case Analysis	
   7	
  
	
  
	
  
	
  
SCOR	
  is	
  a	
  SCM	
  reference	
  models	
  it	
  integrate	
  the	
  well-­‐known	
  concepts	
  of	
  business	
  
process	
  reengineering,	
  benchmarking	
  and	
  process	
  measurement	
  into	
  a	
  cross-­‐
functional	
  framework.	
  
The	
  below	
  stated	
  diagram	
  explains	
  how	
  it	
  helps	
  in	
  strategic	
  supply	
  chain	
  
management.	
  
	
  
8	
   Boeing	
  787:Case	
  Analysis	
  
	
  
Lets	
  try	
  to	
  solve	
  problems	
  faced	
  by	
  Boring	
  through	
  SOCR	
  Model.	
  
	
  
1.	
  Unexpected	
  Shortages	
  of	
  Fasteners.	
  
If	
  we	
  assume	
  that	
  the	
  shortage	
  occurred	
  because	
  of	
  the	
  non-­‐receipt	
  of	
  items	
  from	
  
suppliers	
  we	
  can	
  solve	
  the	
  issue	
  by	
  SCOR	
  but	
  Quality	
  issues	
  of	
  supplier	
  can’t	
  be	
  
covered.	
  
	
  
2.Underestimation	
  of	
  work	
  content	
  in	
  the	
  task	
  of	
  writing	
  flight	
  control	
  codes:	
  
This	
  could	
  have	
  been	
  prevented	
  if	
  SCOR	
  model	
  would	
  have	
  been	
  adopted.	
  
	
  
3.	
  From	
  bleeding	
  edge	
  to	
  leading	
  edge:	
  
This	
  is	
  a	
  design	
  issue,	
  which	
  cannot	
  be	
  solved	
  by	
  SCOR.	
  
	
  
4.	
  Boeing’s	
  business	
  strategy:	
  	
  
SCOR	
  is	
  a	
  strategic	
  tool	
  to	
  optimize	
  strategy	
  hence	
  it	
  could	
  have	
  been	
  used.	
  
	
  
5.	
  Revised	
  plan:	
  
Revised	
  plan	
  could	
  have	
  been	
  much	
  better	
  if	
  they	
  would	
  have	
  used	
  SCOR	
  model	
  
completely.	
  
	
  
6.	
  Potential	
  Treats:	
  
Redefining	
  the	
  supply	
  chain	
  strategy	
  can	
  arrest	
  potential	
  threats,	
  which	
  can	
  also	
  
be	
  done	
  by	
  following	
  SCOR	
  model.	
  But	
  it	
  may	
  not	
  solve	
  the	
  complete	
  problem.	
  
	
   	
  
We	
  can	
  see	
  that	
  SCOR	
  model	
  would	
  have	
  been	
  able	
  to	
  help	
  us	
  to	
  solve	
  many	
  
problems	
  but	
  not	
  all.	
  
	
  
	
  
4.Convergence	
  Model	
  (Six	
  Sigma+Lean+SCOR)	
  
Convergence	
  model	
  is	
  the	
  intersection	
  of	
  Six	
  Sigma,	
  Lean	
  &	
  SCOR.	
  The	
  diagram	
  
below	
  shows	
  clearly	
  what	
  is	
  Convergence	
  Model.	
  	
  	
  
	
  
	
  
Boeing 787:Case Analysis	
   9	
  
	
  
	
  
First	
  I	
  will	
  explain	
  how	
  Six	
  Sigma	
  model	
  (DMAIC)	
  is	
  followed	
  in	
  Supply	
  Chain	
  
Excellence	
  perfectly	
  synchronize	
  with	
  each	
  other.	
  “Define”	
  can	
  be	
  used	
  to	
  supply	
  
chain	
  definition	
  and	
  priorities,	
  “Measure”	
  can	
  be	
  used	
  to	
  analyze	
  “SCOR”	
  card,	
  
“Analyze”	
  analogous	
  to	
  Work	
  and	
  information	
  flows,	
  “Improve”	
  to	
  
implementation	
  plan	
  and	
  “Control”	
  to	
  Deployment	
  Organization.	
  	
  
	
  
Define	
   Supply	
  chain	
  definition	
  and	
  priorities.	
  
Measure	
   Analyze	
  basis	
  of	
  competition	
  (SCORcard).	
  
Analyze	
   Work	
  and	
  Information	
  Flows.	
  
Improve	
   Project	
  definitions	
  and	
  implementation	
  plan.	
  
Control	
   Deployment	
  organization.	
  
	
  
We	
  can	
  also	
  say	
  that	
  Six	
  Sigma	
  can	
  be	
  used	
  to	
  control	
  the	
  microscopic	
  
parameters	
  of	
  SCOR	
  model.	
  	
  
Now	
  I	
  will	
  discuss	
  how	
  each	
  attribute	
  of	
  SCOR	
  both	
  Internal	
  &	
  Customer	
  can	
  be	
  
achieved	
  by	
  either	
  Six	
  Sigma	
  or	
  Lean.	
  
In	
  below	
  stated	
  matrix	
  it	
  is	
  shown	
  how	
  each	
  attribute	
  is	
  related	
  to	
  a	
  Metric	
  or	
  
Activity	
  and	
  the	
  approach	
  we	
  should	
  use.	
  
	
  
	
  
Customer	
  
Reliability	
   Perfect	
  Order	
  fulfillment.	
   Six	
  Sigma	
  
Responsiveness	
   Order	
  Fulfillment	
  Cycle	
  time.	
   Lean	
  
Flexibility	
   Supply	
  Chain	
  Flexibility.	
   Lean	
  
	
  
	
  
Internal	
  
Costs	
   Supply	
  Chain	
  Management	
  Cost.	
   Lean	
  
Cost	
  of	
  Goods	
  Sold	
  (COGS).	
   Lean	
  &	
  Six	
  Sigma	
  
Assets	
   Cash	
  to	
  cash	
  cycle	
  time.	
   Lean	
  &	
  Six	
  Sigma	
  
Return	
  on	
  supply	
  chain	
  fixed	
  assets.	
   Lean	
  &	
  Six	
  Sigma	
  
Return	
  of	
  Working	
  Capital.	
   Lean	
  &	
  Six	
  Sigma	
  
	
  
Now	
  we	
  will	
  try	
  to	
  solve	
  the	
  problems	
  using	
  SCOR	
  model	
  and	
  also	
  how	
  actually	
  
the	
  problems	
  were	
  solved	
  actually.	
  
	
  
1. Unexpected	
  Shortages	
  of	
  Fasteners.	
  
We	
  can	
  assume	
  this	
  problem	
  would	
  had	
  arise	
  because	
  of:	
  
a) Low	
  quality	
  of	
  fasteners	
  sent	
  by	
  supplier:	
  This	
  can	
  be	
  solved	
  by	
  improving	
  
quality	
  and	
  implementing	
  Six	
  Sigma	
  at	
  suppliers	
  premisis.	
  
b) Limited	
  quantity	
  was	
  ordered	
  and	
  was	
  wasted	
  during	
  assembly	
  at	
  Boeing	
  
assembly.	
  To	
  prevent	
  this	
  LEAN	
  concept	
  can	
  me	
  implement	
  in	
  Being	
  
Assembly	
  line.	
  
c) As	
  a	
  result	
  of	
  shortage	
  Boeing	
  pressurized	
  suppliers	
  for	
  quick	
  delivery	
  
and	
  they	
  rushed	
  to	
  make	
  the	
  fasteners	
  as	
  a	
  result	
  they	
  did	
  not	
  properly	
  
documented	
  the	
  work	
  as	
  required	
  by	
  federal	
  authority.	
  Here	
  SCOR	
  model	
  
comes	
  into	
  play	
  Boeing	
  would	
  have	
  dilated	
  risk	
  by	
  keeping	
  more	
  
suppliers	
  also	
  requirement	
  of	
  documentation	
  of	
  process	
  would	
  had	
  been	
  
floated	
  to	
  supplier	
  along	
  with	
  other	
  additional	
  requirement.	
  And	
  plan	
  
10	
   Boeing	
  787:Case	
  Analysis	
  
	
  
would	
  have	
  been	
  drawn	
  in	
  keeping	
  in	
  mind	
  the	
  lead-­‐time	
  taken	
  by	
  
supplier	
  and	
  also	
  strategy	
  in	
  case	
  the	
  supplier	
  misses	
  its	
  delivery	
  
schedule.	
  
	
  
2.Underestimation	
  of	
  work	
  content	
  in	
  the	
  task	
  of	
  writing	
  flight	
  control	
  codes:	
  
	
  	
  	
  	
  	
  This	
  could	
  have	
  been	
  controlled	
  if	
  both	
  LEAN	
  and	
  SCOR	
  would	
  had	
  been	
  
followed.	
  	
  LEAN	
  for	
  standardization	
  and	
  proper	
  scheduling	
  so	
  that	
  correct	
  
estimate	
  regarding	
  completion	
  of	
  activity	
  can	
  be	
  determined.	
  SCOR	
  in	
  the	
  case	
  of	
  
properly	
  re-­‐arranging	
  this	
  activity	
  in	
  supply	
  chain	
  plan	
  and	
  also	
  a	
  back-­‐up	
  plan	
  if	
  
this	
  gets	
  delays	
  which	
  other	
  activity	
  can	
  be	
  completed.	
  	
  
	
  
3.	
  From	
  bleeding	
  edge	
  to	
  leading	
  edge:	
  
Using	
  50%	
  composite	
  material	
  was	
  going	
  to	
  be	
  break	
  through	
  innovation	
  in	
  
Aircraft	
  manufacturing.	
  SCOR	
  would	
  have	
  enabled	
  to	
  properly	
  plan	
  and	
  given	
  
some	
  cushion	
  for	
  solving	
  problems	
  like	
  these	
  and	
  integrate	
  that	
  plan	
  with	
  the	
  
supply	
  chain	
  so	
  that	
  this	
  problem	
  would	
  not	
  had	
  affected	
  this	
  assembly	
  like	
  in	
  
such	
  a	
  critical	
  manner.	
  
	
  
	
  	
  	
  4.	
  Boeing’s	
  business	
  strategy:	
  	
  
Convergence	
  is	
  the	
  most	
  appropriate	
  tool	
  to	
  optimize	
  a	
  vast	
  supply	
  chain	
  
network	
  with	
  so	
  many	
  risk	
  partners.	
  As	
  a	
  project	
  with	
  such	
  level	
  complexity	
  we	
  
have	
  to	
  control	
  quality	
  of	
  its	
  and	
  suppliers	
  (tier	
  1,2&3),	
  On	
  Time	
  Delivery	
  (OTD)	
  
of	
  its	
  own	
  &	
  suppliers,	
  control	
  on	
  overall	
  cost	
  of	
  supply	
  chain	
  and	
  the	
  real	
  time	
  
flow	
  of	
  information	
  among	
  all	
  risk	
  partners.	
  A	
  holistic	
  picture	
  is	
  required.	
  
If	
  we	
  see	
  Convergence	
  model	
  Quality	
  related	
  parameters	
  can	
  be	
  taken	
  care	
  by	
  
Six-­‐Sigma,	
  OTD	
  and	
  Cost	
  control	
  by	
  LEAN	
  concept	
  and	
  real	
  time	
  information	
  
flow,	
  holistic	
  picture	
  and	
  other	
  supply	
  chain	
  optimization	
  by	
  SCOR	
  model.	
  
	
  
5.	
  Revised	
  plan:	
  
If	
  we	
  observe	
  the	
  revised	
  plan	
  closely	
  they	
  have	
  adopted	
  some	
  parameters	
  of	
  Six	
  
Sigma	
  and	
  SCOR.	
  For	
  example	
  sending	
  representatives	
  into	
  supplier’s	
  premises	
  
to	
  ensure	
  good	
  quality,	
  OTD	
  and	
  correct	
  information	
  flow.	
  LEAN	
  was	
  missing	
  as	
  
it	
  will	
  take	
  lot	
  of	
  money	
  to	
  stationed	
  your	
  representative	
  at	
  each	
  factory	
  location	
  
of	
  	
  a	
  supplier.	
  It’s	
  an	
  additional	
  cost	
  to	
  Boeing.	
  
	
  
	
  
6.	
  Potential	
  Treats:	
  
Potential	
  threats	
  of	
  strikes	
  would	
  also	
  had	
  been	
  reduced	
  by	
  opting	
  convergence	
  
model	
  as	
  the	
  frustration	
  in	
  the	
  employees	
  due	
  to	
  unplanned	
  activities	
  would	
  
have	
  been	
  less.	
  They	
  would	
  have	
  saved	
  more	
  on	
  cost	
  and	
  would	
  have	
  given	
  
incentives	
  to	
  both	
  engineers	
  and	
  employees.	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Hence	
  I	
  definitely	
  would	
  have	
  suggested	
  Boeing	
  management	
  to	
  
Implement	
  Convergence	
  model	
  for	
  management	
  of	
  their	
  supply	
  chain	
  instead	
  of	
  
adopting	
  partly	
  some	
  solutions	
  Six	
  Sigma	
  ,	
  LEAN	
  &	
  SCOR	
  in	
  bits	
  and	
  pieces.	
  As	
  
overall	
  synergy	
  of	
  these	
  three	
  can	
  bring	
  wonders.	
  
	
  
	
  
	
  
	
  
Boeing 787:Case Analysis	
   11	
  
	
  
	
  
	
  
Suggested	
  Solution:	
  
	
  
Lean	
   ✔	
   ✖	
   ✔	
   ✔	
   ✔	
   ✖	
  
Six	
  Sigma	
   ✔	
   ✖	
   ✔	
   ✖	
   ✔	
   ✖	
  
SCOR	
  	
   ✖	
   ✔	
   ✖	
   ✔	
   ✔	
   ✖	
  
Convergence	
   ✔	
   ✔	
   ✔	
   ✔	
   ✔	
   ✔	
  
	
  
The	
  above	
  matrix	
  you	
  can	
  see	
  that	
  by	
  adopting	
  Convergence	
  model	
  we	
  can	
  attack	
  
simultaneously	
  all	
  the	
  problems	
  and	
  solve	
  them.	
  That	
  will	
  take	
  less	
  time	
  as	
  
compared	
  to	
  solve	
  each	
  problem	
  with	
  different	
  approach,	
  as	
  all	
  of	
  these	
  
problems	
  are	
  interlinked.	
  	
  
	
  
	
  
Conclusion:	
  
I	
  was	
  not	
  able	
  to	
  add	
  much	
  of	
  mathematical	
  analysis,	
  as	
  I	
  wanted	
  to	
  analyze	
  the	
  
case	
  by	
  descriptive	
  analysis	
  rather	
  than	
  analytic,	
  as	
  I	
  was	
  not	
  having	
  the	
  exact	
  
cost	
  of	
  implementing	
  these	
  models	
  at	
  a	
  scale	
  which	
  Boeing	
  require	
  them.	
  For	
  
understanding	
  them	
  I	
  need	
  some	
  company	
  confidential	
  data.	
  
But	
  still	
  with	
  the	
  amount	
  of	
  penalty	
  levied	
  on	
  Boeing	
  amounted	
  to	
  2507	
  Million	
  
USD	
  for	
  initial	
  310	
  aircrafts	
  and	
  a	
  whooping	
  4	
  Billion	
  USD	
  is	
  anticipated	
  for	
  
entire	
  project.	
  This	
  is	
  a	
  huge	
  amount	
  and	
  we	
  would	
  have	
  implemented	
  
Convergence	
  model	
  in	
  much	
  lesser	
  than	
  this.	
  
For	
  Vast	
  &	
  Complex	
  Global	
  Supply	
  Chain	
  like	
  Boeing	
  787	
  Convergence	
  is	
  a	
  
complete	
  SCM	
  management	
  model.	
  	
  
	
  
	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
	
  
	
  	
  
	
  
	
  
	
  
12	
   Boeing	
  787:Case	
  Analysis	
  
	
  
	
  
Boeing 787:Case Analysis	
   13	
  
	
  
	
  
	
  
14	
   Boeing	
  787:Case	
  Analysis	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Boeing 787:Case Analysis	
   15	
  
	
  
	
  
	
  
Reference	
  Case:	
  
	
  
Boeing 787: The Dreamliner (B) from Foster Business School; University
of Washington (Exhibits are taken from the case it self).
Sources:
1. SCOR, Lean and Six Sigma – Supply Chain Synergy by Douglas
Kent and Hitesh Attri.
2. Supply Chain Operations Reference (SCOR) Model Convergence with Lean
and Six Sigma by Matthew J. Milas.
	
  

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Case analysis boeing 787

  • 1. ASHISH  JUDE  MICHAEL   What  went  wrong?                                                                                                                                                                                                                                                                             Boeing  787:  Dreamliner                                                                                                                                                                                                                                                                             A  detailed  analysis  of  issues  causing  delay  of  Boeing  787  and  suggesting  a  model   which  would  had  prevented  these  issues.                                                                                                                                                                                                           (This  case  analysis  is  only  for  academic  purpose)   P G P E x   2 0 1 2 -­‐ 1 3   I I M   S h i l l o n g       Boeing  787:Case  Analysis  
  • 2. 2   Boeing  787:Case  Analysis     Introduction  (Extract  from  Case):   In  April  2008,  Boeing  confirmed  a  delay  in  the  787-­‐airplane  and  announced  a  14-­‐ mont  delay  in  delivering  Boeing’s  most  anticipated  airplane.  The  Boeing  787-­‐ airplane,  to  be  put  in  service  in  2008  Initially,  has  become  Boeing’s  best-­‐selling   new  plane  ever;  as  of  September  2008,  the  Boeing  Company  had  orders  for  895   airplanes  from  58  customers  worldwide  with  an  estimated  backlog  value  of  $151   billion  (see  Exhibit  1).   Although  not  a  full-­‐blown  crisis  such  as  the  one  faced  by  Airbus  with  its  A380   airplane  delays,  the  announcement  was  nonetheless  a  potentially  serious  setback   for  Boeing.  Notes  the  Wall  Street  Journal:  “Some  analysts  believe  Boeing  could  be   liable  for  as  much  as  $4  billion  of  concessions  and  penalty  payments  to  airlines   for  missed  deadlines.  Boeing  plans  to  book  the  first  25  deliveries  at  zero-­‐profit   margin  to  cover  penalties.”1  Analyst  estimates  indicate  that  the  delay  could  cost   Boeing  over  $2  billion  dollars  in  penalties  alone,  plus  additional  R&D  expenses   over  the  next  few  years  (see  Exhibit  2).  According  to  Boeing’s  revised  schedule,   the  first  test  flight  of  the  787-­‐airplane  was  expected  to  be  carried  out  in  late   2008,  and  the  first  deliveries  in  the  3rd  quarter  of  2009.  The  company  also   planned  a  dramatically  slower  ramp-­‐up  in  production;  Boeing’s  goal  now  is  to   produce  10  787s  a  month  starting  in  2012,  a  figure  significantly  lower  than   originally  planned  (see  Exhibit  3).  Notes  Boeing’s  787  spokesperson,  Yvonne   Leach,  the  average  delay  for  all  58  787-­‐customers  is  expected  to  be  about  20   months.     Problems  Statement:   Delay  in  planed  scheduled  of  Boeing  787  and  the  heavy  loss  (about  4  Billion  USD)   incurred  to  Boeing  because  of  that.     Objective:   Find  the  reasons,  which  caused  the  delay  and  analyze  them,  suggest  the  probable   solutions  for  the  prevention  and  corrective  action  of  this  problem.     Methodology:    Analyzing  the  problem  from  Supply  Chain  Management  (SCM)  perspective  and   tackling  the  problem  by  studying  the  implication  of  various  suggestions   suggested  and  implementing  the  same  in  the  present  scenario.  Keeping  in  mind   the  cost  of  implementing  this  suggestion  should  not  exceed  the  cost  of  penalty   paid  by  Boeing,  time  and  complexity.  As  I  am  not  having  exact  data  I  will  only  be   discussing  the  different  approaches,  which  can  be  used  for  analyzing  &  solving   the  problem  faced  by  Boeing  787  program.       Problem  Analysis:   If  we  read  the  case  we  can  find  that  there  were  more  than  one  problem  which   cumulatively  gave  rise  to  this  delay.  I  will  be  discussing  each  one  by  one:     1.  Unexpected  Shortages  of  Fasteners.              Unexpected  Shortage  of  fasteners  made  Boeing  to  pressurized  suppliers  for   quick  delivery  and  they  rushed  to  make  the  fasteners  as  a  result  they  did  not   properly  documented  the  work  as  required  by  federal  authority.      
  • 3. Boeing 787:Case Analysis   3       2.Underestimation  of  work  content  in  the  task  of  writing  flight  control  codes:   Both  Boeing  and  Honeywell  initially  underestimated  the  work  content,  which   was  there  in  writing  these  codes  as  a  result  they  were  now  scrambling  to  write   them.     3.  From  bleeding  edge  to  leading  edge:   Boeing  introduced  first  time  a  game  changing  innovation  which  they  call   “Bleeding  edge”  in  order  to  have  a  “Leading  edge”.  This  innovation  was  the   extensive  usage  of  carbon  fiber  (composites)  technology.  787  used  as  much  as   50%  of  its  total  weight  of  composited  as  compared  to  12%  in  777.  (Exhibit  7)     This  helped  to  reduce  the  weight  of  aircraft  and  hence  improve  the  fuel   efficiency.  But  if  the  components  of  the  aircraft  are  too  light  which  was  the  case   with  central  wing  box  needed  strengthening.  To  over  come  this,  engineers   devised  a  patch  for  first  6  aircraft  and  will  change  the  design  after  seventh  one.   Designing  patch  caused  Boeing  months  delay  and  re-­‐designing  the  central  wing   box,  which  was  the  responsibility  of  Boeing’s  partner,  now  became  Boeing’s   concern.   This  a  big  problem  unless  the  flight  test  are  cleared.      4.  Boeing’s  business  strategy:     Boeing  out  sourced  a  large  amount  of  responsibilities  to  overseas  (Spain,  Italy,   France,  Australia  and  Japan).  This  projest  has  the  maximum  number  of   outsourced  components  (Exhibit  5)  .  There  are  as  many  as  risk  sharing  50   partners.     This  caused  delay  in  fuselage  assembly  because  of  the  breaking  of  supply  chain   between  the  suppliersi.e.  Vought  received  parts  from  Japan  &  Australia  where   else  Isreal  Aircraft  Industries  was  doing  all  things  by  itself  for  similar  parts  and     another  was  the  lack  of  aerospace  experience  of  workforce  among  some   suppliers  ie.  Spirit  Aero-­‐Systems.     5.  Revised  plan:   Responding  quickly  to  the  delay  Mr.Shanahan  revamped  787  executive  team  and   reorganized  into  :   1) Airplane  development.   2) Global  Supply  Chain   3) The  final  assembly  and  delivery.   Also  Boeing  sent  its  employees  stationed  at  each  suppliers  factory  in  order  to   have  better  control  over  the  supply  chain.  Vought’s  &  GA’s  plant  problem  is  fixed   by  Ex-­‐Boeing  managers  in  each  plant.  Production  activities  were  rationalized  and   areas  of  responsibilities  were  re  drawn  to  speed  up  aircraft  production.     6.  Potential  Treats:   Strikes  by  Labor  and  Engineers  are  threatening  Boeing  now.  The  labor  strike  is   basically  against  the  outsourcing  done  by  Boeing  and  the  pressure  caused  by     Boeing  on  the  employees  to  start  assembly  of  aircrafts  with  thousands  of   shortages.  And  the  engineers  want  to  reduce  the  number  of  contract  jobs  created   by  Boeing.  Both  of  the  unions  want  more  Jobs  and  are  against  the  business  
  • 4. 4   Boeing  787:Case  Analysis     strategy  of  Boeing,  The  strike  is  such  a  big  problem  that  if  there  are  three  strikes   and  it  will  be  very  difficult  for  Boeing  to  run  the  show.     Hypothesis  Development  &  Analysis:   In  hypothesis  development  I  will  try  to  solve  the  listed  problems  with  each  one   of  the  below  states  strategy:       1.Lean  Management:       Specify  the  value  desired  by  the  customer.   Identify  the  value  stream  for  each  product.   Make  the  flow  continuously.   Introduce  pull  between  all  steps  where  continuous  flow  is  possible.   Manage  towards  perfection.     Principle  behind  lean  management  is  to  reduce  waste.    Above  stated  matrix   shows  how  we  can  implement  LEAN  concept.  If  we  consider  the  problem  faced   by  Boeing  and  try  to  solve  them  one  by  one  we  will  find  if  Lean  is  useful  for  us.   Problem  with  LEAN  is  that  it  is  basically  works  at  tactical  or  operational  level   and  it  takes  time  to  implement.  Implementation  of  LEAN  leads  to:   1. Speed  up  the  value  chain.   2. Waste  elimination.   3. Value  system  redesign.     1.Unexpected  Shortage  of  Fasteners:          First  question  arises  why  the  fasteners  felled  shortage?  There  can  be  two   scenario’s  either  less  quantity  was  ordered  or  they  were  wasted  during   assembly.   The  first  scenario  may  be  due  to  the  mistake  during  ordering  which  is  generally   negligible.  Second  scenario  may  be  possible  that  the  available  quantity  of   fasteners  were  wasted  during  assembly.  LEAN  Management  can  address  this.  By   giving  limited  number  of  fasteners  to  an  operator  whose  job  is  only  to  do  that   particular  job  in  a  lean  production  line.       2.Underestimation  of  work  content  in  the  task  of  writing  flight  control  codes:          This  is  a  lapse,  which  can  contribute  to  a  strategic  level  forecasting  &  planning   failure.  In  this  case    we  can  implement  LEAN  at  operation  level  by  speeding  up   the  coding  process  which  can  be  said  as  a  Corrective  action  rather  than   preventive  action.  Hence  we  cannot  solve  this  problem  by  LEAN.     3.  From  bleeding  edge  to  leading  edge:   Boeing  has  tried  some  innovative  technology  and  this  problem  aroused  during   R&D  phase  and  LEAN  concept  can’t  help  us  much  in  solving  this  problem.     4.  Boeing’s  business  strategy:     The  difficulty  to  manage  the  supply  chain  among  the  suppliers  and  Boeing.    The   problem  was  regarding  the  balancing  of  supply  chain  and  ensuring  that    product  
  • 5. Boeing 787:Case Analysis   5     flows  continuously.  Lean  would  have  helped  at  operational  and  at  most  tactical   level  but  not  strategic  level.     5.  Revised  plan:   We  can  see  the  role  of  LEAN  when  Mr.Shanahan  revamped  787  executive  team   and  reorganized  into  :   1) Airplane  development.   2) Global  Supply  Chain   3) The  final  assembly  and  delivery.   4) Sending  Boeing  representatives  to  supplier’s  location.     6.  Potential  Treats:   The  major  reason  for  strikes  stated  is  the  anger  due  to  the  number  of  jobs   Outsourced.  Hence  here  also  Lean  concept  can’t  be  applied.     Thus  we  can  see  that  we  can  help  us  in  fixing  some  issues  (2  out  of  6)  but  not  all   by  LEAN  Concept.   Main  drawback  is  cannot  be  used  as  a  tool  for  strategic  supply  chain   improvement  tool.  We  can  achieve  Island  of  excellence  in  an  organization  by   implementing  only  LEAN  and  will  take  lot  of  time  to  yield  results.       2.Six  Sigma:             D   Define  the  customer,  Critical  to  Quality  issues,  business  process.   M   Measure  the  performance  of  business  of  the  business  process.   A   Analyze  to  determine  the  root  cause  and  opportunities  for  improvement.     I   Improve  the  process,  develop  and  deploy  implementation  plan.   C   Control  the  improvement  to  keep  on  new  course.     By  implementing  Six  Sigma  we  can  achieve:   1. Variation  Reduction.   2. Stability  &  Accuracy     In  this  problem  we  and  attack  the  problem  at  microscopic  level,  we  can   standardize  various  processes  and  reduce  the  variations.  We  will  try  to  solve   each  problem  by  Six  sigma  and  see  how  efficient  is  it  in  present  case.     1.Unexpected  Shortage  of  Fasteners:     If  we  assume  that  the  shortage  rise  was  due  to  the  bad  quality  of  fasteners   supplied  by  supplier.  Six  Sigma  would  had  help  the  supplier  to  reduce  its   variation  so  that  the  fasteners  would  had  been  standardized  and  this  problem   would  had  been  prevented.                      In  other  words  Boeing  can  demand  its  suppliers  and  its  own  factory  to   adhere  to  Six  Sigma  level  in  critical  processes.     2.Underestimation  of  work  content  in  the  task  of  writing  flight  control  codes:   We  can’t  help  this  problem  just  using  Six  Sigma.  
  • 6. 6   Boeing  787:Case  Analysis       3.  From  bleeding  edge  to  leading  edge:   Design  by  Six  Sigma  technique  would  have  helped  in  preventing  this  problem.   And  also  for  redesigning  we  should  follow  the  same.     4.  Boeing’s  business  strategy:     Six  Sigma  can’t  help  business  strategy,  as  Six  Sigma  is  operation  level  concept  not   a  strategic  level.      5.  Revised  plan:   Revised  plan  can  take  help  of  Sig  Sigma  when  the  Boeing  repersentatives   stationed  at  supplier  premises  pressurize  them  to  improve  their  critical   processes  to  Six  Sigma  level.     6.  Potential  Treats:   Sig  Sigma  may  not  help  us  in  solving  the  threat  of  strikes.     In  brief  we  can  say  that  thought  at  operational  level  we  may  improve  the   scenario  but  at  strategic  level  we  cannot  do  by  utilizing  Six  Sigma.       3.SCOR  (Supply  Chain  Operation  Reference)  Model:       SCOR  helps  us  optimizing  supply  chain  as  a  whole  by:   1. Top  down  analysis     2. End  to  end  view   Above  diagram  gives  a  general  end-­‐to-­‐end  view  of  a  supply  chain.  And  in  next   diagram  shows  the  implementation  of  SCOR  Model.    
  • 7. Boeing 787:Case Analysis   7         SCOR  is  a  SCM  reference  models  it  integrate  the  well-­‐known  concepts  of  business   process  reengineering,  benchmarking  and  process  measurement  into  a  cross-­‐ functional  framework.   The  below  stated  diagram  explains  how  it  helps  in  strategic  supply  chain   management.    
  • 8. 8   Boeing  787:Case  Analysis     Lets  try  to  solve  problems  faced  by  Boring  through  SOCR  Model.     1.  Unexpected  Shortages  of  Fasteners.   If  we  assume  that  the  shortage  occurred  because  of  the  non-­‐receipt  of  items  from   suppliers  we  can  solve  the  issue  by  SCOR  but  Quality  issues  of  supplier  can’t  be   covered.     2.Underestimation  of  work  content  in  the  task  of  writing  flight  control  codes:   This  could  have  been  prevented  if  SCOR  model  would  have  been  adopted.     3.  From  bleeding  edge  to  leading  edge:   This  is  a  design  issue,  which  cannot  be  solved  by  SCOR.     4.  Boeing’s  business  strategy:     SCOR  is  a  strategic  tool  to  optimize  strategy  hence  it  could  have  been  used.     5.  Revised  plan:   Revised  plan  could  have  been  much  better  if  they  would  have  used  SCOR  model   completely.     6.  Potential  Treats:   Redefining  the  supply  chain  strategy  can  arrest  potential  threats,  which  can  also   be  done  by  following  SCOR  model.  But  it  may  not  solve  the  complete  problem.       We  can  see  that  SCOR  model  would  have  been  able  to  help  us  to  solve  many   problems  but  not  all.       4.Convergence  Model  (Six  Sigma+Lean+SCOR)   Convergence  model  is  the  intersection  of  Six  Sigma,  Lean  &  SCOR.  The  diagram   below  shows  clearly  what  is  Convergence  Model.          
  • 9. Boeing 787:Case Analysis   9       First  I  will  explain  how  Six  Sigma  model  (DMAIC)  is  followed  in  Supply  Chain   Excellence  perfectly  synchronize  with  each  other.  “Define”  can  be  used  to  supply   chain  definition  and  priorities,  “Measure”  can  be  used  to  analyze  “SCOR”  card,   “Analyze”  analogous  to  Work  and  information  flows,  “Improve”  to   implementation  plan  and  “Control”  to  Deployment  Organization.       Define   Supply  chain  definition  and  priorities.   Measure   Analyze  basis  of  competition  (SCORcard).   Analyze   Work  and  Information  Flows.   Improve   Project  definitions  and  implementation  plan.   Control   Deployment  organization.     We  can  also  say  that  Six  Sigma  can  be  used  to  control  the  microscopic   parameters  of  SCOR  model.     Now  I  will  discuss  how  each  attribute  of  SCOR  both  Internal  &  Customer  can  be   achieved  by  either  Six  Sigma  or  Lean.   In  below  stated  matrix  it  is  shown  how  each  attribute  is  related  to  a  Metric  or   Activity  and  the  approach  we  should  use.       Customer   Reliability   Perfect  Order  fulfillment.   Six  Sigma   Responsiveness   Order  Fulfillment  Cycle  time.   Lean   Flexibility   Supply  Chain  Flexibility.   Lean       Internal   Costs   Supply  Chain  Management  Cost.   Lean   Cost  of  Goods  Sold  (COGS).   Lean  &  Six  Sigma   Assets   Cash  to  cash  cycle  time.   Lean  &  Six  Sigma   Return  on  supply  chain  fixed  assets.   Lean  &  Six  Sigma   Return  of  Working  Capital.   Lean  &  Six  Sigma     Now  we  will  try  to  solve  the  problems  using  SCOR  model  and  also  how  actually   the  problems  were  solved  actually.     1. Unexpected  Shortages  of  Fasteners.   We  can  assume  this  problem  would  had  arise  because  of:   a) Low  quality  of  fasteners  sent  by  supplier:  This  can  be  solved  by  improving   quality  and  implementing  Six  Sigma  at  suppliers  premisis.   b) Limited  quantity  was  ordered  and  was  wasted  during  assembly  at  Boeing   assembly.  To  prevent  this  LEAN  concept  can  me  implement  in  Being   Assembly  line.   c) As  a  result  of  shortage  Boeing  pressurized  suppliers  for  quick  delivery   and  they  rushed  to  make  the  fasteners  as  a  result  they  did  not  properly   documented  the  work  as  required  by  federal  authority.  Here  SCOR  model   comes  into  play  Boeing  would  have  dilated  risk  by  keeping  more   suppliers  also  requirement  of  documentation  of  process  would  had  been   floated  to  supplier  along  with  other  additional  requirement.  And  plan  
  • 10. 10   Boeing  787:Case  Analysis     would  have  been  drawn  in  keeping  in  mind  the  lead-­‐time  taken  by   supplier  and  also  strategy  in  case  the  supplier  misses  its  delivery   schedule.     2.Underestimation  of  work  content  in  the  task  of  writing  flight  control  codes:            This  could  have  been  controlled  if  both  LEAN  and  SCOR  would  had  been   followed.    LEAN  for  standardization  and  proper  scheduling  so  that  correct   estimate  regarding  completion  of  activity  can  be  determined.  SCOR  in  the  case  of   properly  re-­‐arranging  this  activity  in  supply  chain  plan  and  also  a  back-­‐up  plan  if   this  gets  delays  which  other  activity  can  be  completed.       3.  From  bleeding  edge  to  leading  edge:   Using  50%  composite  material  was  going  to  be  break  through  innovation  in   Aircraft  manufacturing.  SCOR  would  have  enabled  to  properly  plan  and  given   some  cushion  for  solving  problems  like  these  and  integrate  that  plan  with  the   supply  chain  so  that  this  problem  would  not  had  affected  this  assembly  like  in   such  a  critical  manner.          4.  Boeing’s  business  strategy:     Convergence  is  the  most  appropriate  tool  to  optimize  a  vast  supply  chain   network  with  so  many  risk  partners.  As  a  project  with  such  level  complexity  we   have  to  control  quality  of  its  and  suppliers  (tier  1,2&3),  On  Time  Delivery  (OTD)   of  its  own  &  suppliers,  control  on  overall  cost  of  supply  chain  and  the  real  time   flow  of  information  among  all  risk  partners.  A  holistic  picture  is  required.   If  we  see  Convergence  model  Quality  related  parameters  can  be  taken  care  by   Six-­‐Sigma,  OTD  and  Cost  control  by  LEAN  concept  and  real  time  information   flow,  holistic  picture  and  other  supply  chain  optimization  by  SCOR  model.     5.  Revised  plan:   If  we  observe  the  revised  plan  closely  they  have  adopted  some  parameters  of  Six   Sigma  and  SCOR.  For  example  sending  representatives  into  supplier’s  premises   to  ensure  good  quality,  OTD  and  correct  information  flow.  LEAN  was  missing  as   it  will  take  lot  of  money  to  stationed  your  representative  at  each  factory  location   of    a  supplier.  It’s  an  additional  cost  to  Boeing.       6.  Potential  Treats:   Potential  threats  of  strikes  would  also  had  been  reduced  by  opting  convergence   model  as  the  frustration  in  the  employees  due  to  unplanned  activities  would   have  been  less.  They  would  have  saved  more  on  cost  and  would  have  given   incentives  to  both  engineers  and  employees.                                  Hence  I  definitely  would  have  suggested  Boeing  management  to   Implement  Convergence  model  for  management  of  their  supply  chain  instead  of   adopting  partly  some  solutions  Six  Sigma  ,  LEAN  &  SCOR  in  bits  and  pieces.  As   overall  synergy  of  these  three  can  bring  wonders.          
  • 11. Boeing 787:Case Analysis   11         Suggested  Solution:     Lean   ✔   ✖   ✔   ✔   ✔   ✖   Six  Sigma   ✔   ✖   ✔   ✖   ✔   ✖   SCOR     ✖   ✔   ✖   ✔   ✔   ✖   Convergence   ✔   ✔   ✔   ✔   ✔   ✔     The  above  matrix  you  can  see  that  by  adopting  Convergence  model  we  can  attack   simultaneously  all  the  problems  and  solve  them.  That  will  take  less  time  as   compared  to  solve  each  problem  with  different  approach,  as  all  of  these   problems  are  interlinked.         Conclusion:   I  was  not  able  to  add  much  of  mathematical  analysis,  as  I  wanted  to  analyze  the   case  by  descriptive  analysis  rather  than  analytic,  as  I  was  not  having  the  exact   cost  of  implementing  these  models  at  a  scale  which  Boeing  require  them.  For   understanding  them  I  need  some  company  confidential  data.   But  still  with  the  amount  of  penalty  levied  on  Boeing  amounted  to  2507  Million   USD  for  initial  310  aircrafts  and  a  whooping  4  Billion  USD  is  anticipated  for   entire  project.  This  is  a  huge  amount  and  we  would  have  implemented   Convergence  model  in  much  lesser  than  this.   For  Vast  &  Complex  Global  Supply  Chain  like  Boeing  787  Convergence  is  a   complete  SCM  management  model.         -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐              
  • 12. 12   Boeing  787:Case  Analysis      
  • 13. Boeing 787:Case Analysis   13        
  • 14. 14   Boeing  787:Case  Analysis                                  
  • 15. Boeing 787:Case Analysis   15         Reference  Case:     Boeing 787: The Dreamliner (B) from Foster Business School; University of Washington (Exhibits are taken from the case it self). Sources: 1. SCOR, Lean and Six Sigma – Supply Chain Synergy by Douglas Kent and Hitesh Attri. 2. Supply Chain Operations Reference (SCOR) Model Convergence with Lean and Six Sigma by Matthew J. Milas.