The presentation was created by Ashish Mehta during Marketing Management Internship under Prof. Sameer Mathur, IIM LUCKNOW

1. Toyota Industries
Marketing Management Case Study

2. Company Profile
Global statements
Core & distinctive competencies
SWOT Analysis
Marketing Strategies
Marketing Mix
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3. founded by Kiichiro Toyoda in 1937
Brands: Toyota brand, Hino, Lexus, Ranz, and
Daihatsu
Largest automotive manufacturer in the world
2014 Highest-Rated Manufacturer by IntelliChoice
Company Profile

4. Global Vision Statement
Toyota will lead the way to the future of mobility, enriching
lives around the world with the safest and most responsible
ways of moving people.
Through our commitment to quality, constant innovation
and respect for the planet, we aim to exceed expectations
and be rewarded with a smile.
We will meet our challenging goals by engaging the talent
and passion of people, who believe there is always a better
way.

5. Mission Statement for Technologies
Create Vehicles that are popular with
Consumers

6. • Produce of great quality at
best price
• Value for money
• Innovative production
practices

7. Toyota Production System
Based on Lean Manufacturing method
Includes innovative practices like Just in Time,
Kaizen, Six Sigma
Distinctive Competences

9. • Diverse Product List
• Affordable
• Quality product
• Innovation
• Low servicing cost of cars

10. • Hierarchical organizational structure
• Secrecy in organizational culture
• Product recall in recent years
• Weak presence in emerging markets

11. • Investing in hybrid and electric vehicles
• Introduce models that satisfy local needs
• Grow and expand into the emerging markets

12. • Introduction of new emissions standards
• Rise in raw material costs in recent years
• Increasing competition
• Constant threat from exchange rates
• Threat of natural disasters

14. Psychographic
Demographic
Based on nationality,
gender, age
Based on life-style, social
value, personal values

15. Positioning
Toyota’s uses both Differentiation
& low cost as generic strategies to try
and gain a competitive advantage

17. Product Mix
Toyota automobiles
Lexus, Daihatsu, Hino
Welcab series
Marine products
Spare parts and accessories
Engines

18. Toyota’s Pricing Strategies
&

19. Place/Distribution
Dealerships
Retailers

20. Promotions
Personal selling
Advertising
Public relations
Sales promotion
Direct selling

21. The presentation was created by Ashish Mehta during Marketing
Management Internship under
Prof. Sameer Mathur, IIM LUCKNOW