The document summarizes an internship project on event marketing and the role of digital marketing in promoting events. The project goals are to research the changing role of marketing from traditional to digital, identify best event marketing strategies, and analyze consumer interest in events. The research methodology involves descriptive research through surveys and observations of students, parents, employees, and past event attendees. Secondary research sources include the internet, reports, newspapers and magazines. The findings and suggestions focus on understanding target audiences, selecting events based on brand objectives, using social media and digital tools to promote events, and conducting pre and post event analysis.