2. To marry is easy – to keep it going is not…
To open a restaurant is easy, successful running is not!
…A great restaurant is foremost about great food – yes it is..…BUT
restaurants are businesses first..
Delivering value to owners is as important as it is to customers
Do you have a constant introspection – can we do better?
Can we be more profitable?
2
…..we at CASS Culinary have the answer
YES..
Garnishing your business..
3. One stop solution
3
Comprehensive suite of services from turnaround to exit
Existing business
Entry
Strategy:
Market assessment,
business concept,
business planning,
restaurant set-up
Performance
Improvement:
Revenue
enhancement, cost
management, supply
chain optimization,
benchmarks and audits
Growth Strategy:
Franchising, fund raising,
acquisitions, post merger
integration
Exit Strategy:
Transaction strategy,
identification of
strategic/financial
investor, valuation,
deal structuring,
negotiation, closure
Existing + New business
4. Unique experience
4
Satyendra Shukla: Founder and
CEO of leading research &
financial consulting firm Four-S
Services, Satyendra brings with him
over 20 years of successful track
record in corporate finance,
business planning & strategy
consulting, investment banking
and investor relations.
Arun Chopra: 38+ years of rich
experience in the hospitality
and Food & Beverage sector.
He was formerly CEO of JS
Hospitality, brand owners of the
well known Pind Balluchi Group
of Restaurants.
Arun started his career in the kitchens of the Taj
Hotel, and rose to become the Executive Chef
in quick time of 11 years. He worked with the
Taj group for a total of 28 years before moving
into a managerial role as Chief Operating
Officer for premium brands like Copper
Chimney, Spaghetti Kitchen, Coffee Bean and
Tea Leaf, Bombay Blue, Noodle Bar, Gelato
Italiano and Food courts.
He has worked on investment banking and advisory
mandates with 100+ Indian and global corporations
and large PE funds. Prior to founding Four-S, he was
Head of Investor Relations and a key member of
M&A and Fund raising teams of HCL Technologies.
Satyendra has also worked with ICRA (Moody’s
Indian Associate) for rating debt programs of
companies and was an Equity Analyst at Economic
Times. He holds degrees in Economics and Business
Management.
Co founder & Director Co founder & Director
Combination of business ,operations and finance
5. 5
P E G
CASS PEG
CASS PEG - Positioning your business for enhanced performance,
accelerated growth and successful fund raise
Powering
Performance
Enabling
Growth
Gearing for
Exit
6. 6
Powering Performance
Menu
Management
Concept &
Menu Mix
Product
consistency as
per Standard
Recipes
Menu-
Engineering
Revenue
management
Marketing Plan
to improve
footfall/APC
Identifying
additional
revenue
streams
Seat turn
Optimization
Cost
management
Production
planning
Deep dive into
major variable
and fixed costs
Inventory
Management
Recruitment &
Training
Organizational
Structure
Review
Training
guidelines on
SOPs and code of
conduct
Systems and
processes
Standard
Operating
Procedures
Assessment
Mystery Audits
& Customer
Feedback
Analysis
Performance
versus budget
Work-streams encompassing overall operations
7. 7
Enabling Growth
Business/
expansion
plan
Franchising
Fund-
raising
M&A
Defining the optimal expansion path for
the business including:
• Industry landscaping to identify market
opportunity
• SWOT analysis with peer benchmarking
• Revenue streams and costing analysis
• Capital requirement and payback
analysis
Defining inorganic expansion route –
format/geography/cuisine etc
Screening prospective targets
Support in due diligence
Negotiation and closure
Identifying franchisees for quick and
consistent expansion
Facilitating meetings/discussions
Bringing on board best fit franchisees
Short listing financial investors
Preparing marketing documents
Facilitating meetings/discussions
Deal negotiation and closure
To make the business more valuable
8. 8
Gearing for Exit
Developing transaction strategy
Preparing marketing documents – financial
model, teaser, IM
Facilitating discussions/meetings
Negotiating the deal
Enabling due diligence
Closing the deal
Short listing prospective strategic/financial
investors
Win for all
..CASS ensuring that the business
gets its true value
