3. Definition
Management strategy focused on creating business
value by identifying and addressing social problems
that intersect with the business.
Creating shared value is the practice of creating
economic value in a way that also creates value for
society by addressing its needs and challenges
4. The Concept of Shared Value
Corporate policies and practices that enhance the
competitiveness of a company while simultaneously
advancing social and economic conditions in the
communities in which it operates
Create economic value by creating societal value
Incorporating societal issues into strategy and operations
is the next major transformation in management
thinking
5. There are three factors which intersect with the
business-
Problem of the environment
Societal condition
Local economies
10. BMW Guggenheim Lab’s innovative initiative of
Mobile Laboratory.
They formed a Matrix structure
They Traveled – Newyork(2011), Berlin(2012) & Mumbai(2013)
It consist of interdisciplinary teams of emerging talents
having
Urbanism Architecture
Art Design
Science Technology
Education
