Armani Garcia Portfolio 2015

ARMANIGARCIA
PORTFOLIO2012
2015

Hello, my name is Armani Garcia and I have been
working in the creative design field for almost seven
(7) years. I have done everything from freelance work, to
joining a corporate entity, to working in a small & medium-
sized enterprise agency.
Art and design has been a big part of my personal
and professional life. From freehand drawing, to photo
manipulation, to print layouts, to web design, and even a
bit of video editing, I have developed all the skills needed
to deliver designs that pleases or even go beyond every
client’s expectation without compromising my personal
design ideals.
This portfolio showcases some of my previous works
from various clients here in the UAE as well as back in the
Philippines.
Enjoy!
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ARMANI GARCIA • PORTFOLIO
ON PRINT
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There is a feeling of fulfillment whenever a printed design project materializes exactly the way you pictured
it in your head. They say that print media is a dying medium, but to be honest, that is when a designer
feels the most alive. There is nothing more elating than having your work printed, pressed and delivered
right to your doorstep.
Here are some design projects on print that I have done for various clients:
DUBAI CHAMBER OF
COMMERCE AND INDUSTRY
ANNUAL REPORTS
Dubai Chamber was established
to support and protect the Dubai
business community.
As a client, Dubai Chamber,
a government entity, follows
a strict and formal branding
guideline which more often that
not confines you to produce the
same look for every artwork. It
takes a certain level of creativity
to go beyond what the client are
used to seeing and at the same
time still follow the guidelines
provided.
I was the main designer for their
2013 and 2014 annual reports
often collaborating with their
project managers as to what
direction we should go with
the project; they say what they
want to see, I, in turn, give them
options on how they can present
them accordingly with a touch of
creativity.

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MARKA PJSC: INITIAL
MARKETING BROCHURES
AND COLLATERALS
Marka is the UAE’s first publicly
traded retail operator focusing
exclusively on the Fashion,
Hospitality and Sports sectors.
In their initial foray, we were
tapped to produce their PR and
marketing materials. We were
tasked to develop their website
and provide marketing collaterals.
I was enthusiastic about this
project as I get to break free
from my usual corporate projects
where there’s more room for
creativity.

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ARABIAN FALCON HOLIDAY
BUSINESS REPORTS
THE FILIPINO TIMES WEEKLY
NEWS PUBLICATION
Arabian Falcon Holidays is
currently the largest independent
timeshare sales and marketing
company in the Middle East.
Their business reports required
a clear reflection of luxury and
prominence that they sell.
The Filipino Times is a weekly
news publication that caters to
Filipinos in the UAE. Its goal is to
make its audience feel as if they
are still close to home.
Our team came up with the
whole design concept that will
sway away from the tabloid feel.
We incorporated colors from
the Philippine flag to strongly
represent what the publication is
really aiming at. From its launch to
late April, I worked on the weekly
paper with one more designer in
tow. The ultimate challenge is the
submission of a perfectly laid out
newspaper in a very short amount
of preparation time.

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THE NATIONAL
COMMITTEE TO
COMBAT HUMAN
TRAFFICKING—
ANTI-HUMAN
TRAFFICKING
CAMPAIGN PITCH
The client wanted to
have a call-to-action
campaign against
human trafficking, but
with a few restrictions in
place such as no strong
photos or imageries or
don’t present it as if UAE
has a human trafficking
problem, etc.
I submitted this pitch,
concept and all, to go
around said restrictions
and at the same time
deliver to them a
campaign that has a high
impact value.
The first pitch uses a
hashtag campaign to
promote the opposite of
what human trafficking
does to its victims (or the
opposite effect of human
trafficking): freedom.
The second pitch aims
to inform people that
human trafficking is
a global matter, that
everyone should be
concerned and aware.
Pitch 1
Pitch 2

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‘Taste Of Italy by Heinz
Beck,’ a hospitality acquisition
by Marka PJSC, offers a full-
fledged casual restaurant for
deserts, gelato, pastries and
breads, as well as the widely
hailed Italian food that made
Beck’s name. Chef Heinz Beck
is a five star Michelin chef
renowned worldwide.
My team and I provided
Marka PJSC with marketing
materials for their press launch
as well as the placement
hoardings for their upcoming
restaurant acquisition.
TASTE OF ITALY
BY HEINZ BECK
Sample Interior Hoarding
*Wine bottle label and tote not included

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THE INTERNET
OF THINGS
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This is the digital generation, and for years now, designs, as well as designers, catered to the call for a more
visually pleasing World Wide Web. In this day and age, where user interfaces and interactions can correlate
to the success of a website, it is a designer’s job to show how it will all come together—organically and fluidly.
MARKA PJSC: IPO AND
INITIAL RETAIL WEBSITE
As the first of its kind to
be publicly traded, Marka
needed a website where
they can share who or what
they are to their interested
traders and investors.
We presented a simple
and elegant website
interface where all a viewer
needs to do is click on a
tab and learn everything
there is to learn about the
company.
 
The primary retail website
focused on Marka PJSC’s
initial brand acquisitions
for their retail, sports, and
hospitality departments.
The website needs to
have all of these brand
pages and at the same
retain the function it has for
when it was still an IPO.
ABOUT MARKA TEAM MARKA
INVESTOR RELATIONS
CAREERS
VISION / MISSION
Vision
Mission
CONTACT USMEDIA CENTRE
Press Releases
Presentations
Marka Head Office
Email: mail@markaretail.com
SUBSCRIBE TO OUR PRESS RELEASESSITE MAP
Copyright © 2014.Marka. All rights reserved.
Privacy Policy • Terms & Conditions • Disclaimer
I N T H E M E D I A
MARKA AND HEARST MAGAZINES INTERNATIONAL
ANNOUNCE PLANS TO LAUNCH FIRST HARPER’S
BAZAAR CAFÉ IN THE UAE
03 November 2014
WORLD RENOWNED CHEF HEINZ BECK AND
MARKA UNVEIL “TASTE OF ITALY BY HEINZ BECK”
19th October 2014
MARKA ANNOUNCES FOUR NEW RETAIL
LOCATIONS AT POPULAR CITY WALK
DEVELOPMENT IN DUBAI
15 October 2014
MARKA FASHION
LOREM IPSUM DOLOR SIT AMET
LOREM IPSUM DOLOR
fashion LOREM IPSUM DOLOR
sports LOREM IPSUM DOLOR
hospitality
HOME ABOUT US BRANDS TEAM MARKA INVESTOR RELATIONS NEWS CAREERS CONTACT US
consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla
LOREM IPSUM DOLOR
fashionMARKA
LOREM IPSUM DOLOR
FOOTWEAR
sports
MARKA
LOREM IPSUM DOLOR
hospitality
MARKA
EN | AR
EN | AR
EN | AR
Presented images are final mock-ups and
actual finished product may vary.

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PHILIPPINE PROPERTY AND INVESTMENT
EXHIBITION WEBSITE
The largest Philippine Property and Investment
Exhibition in the Middle East, in 2014, made a history
in the UAE and in the region by bringing in more than
4,000 quality visitors.
The website was designed as a primer for the event
informing attendees and possible investors alike on
what they should expect from the event.
Presented images are final mock-ups and
actual finished product may vary.
MAX GRENARD: CULINARY ARCHITECT WEBSITE
The proprietor of Casa de Tapas and Cielo Sky
Lounge to name some, Max Grenard wanted to
rebrand himself from being just a “Chef” to a “Culinary
Architect.” Together with a brand new logo, I also
redesigned his website to reflect his growth from
being a chef to a restaurateur.

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EMIRATES GLOBAL ALUMINUN
(EGA) THE JOURNEY
NEWSLETTER
EGA is an aluminum
conglomerate, with its merged
core operating assets Dubai
Aluminum (“DUBAL”) and Emirates
Aluminum (“EMAL”).
After the merger, EGA needed
to rebrand its online newsletter to
reflect their new identity
VARIOUS WEBSITE PITCHES / MOCK-UPS
These mock-ups were options given to the client and though some of them did not become an actual
website, I was happy on how these pitches and mock-ups turned out.
Clients include Marka, Royal Club Dubai, and Arabian Agencies.

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BRANDED
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Branding, or at the very least,
designing a logo for a client, has
always been a dream job for every
designer. We know how important a
brand is to a company and we always
want to see how our designs would
fare against top logo brands, so we
always give it our all whenever the
opportunity presents itself.
Here are some branding and logo
designs that I have worked on in the
past:
AVON PH EVENTS LOGOS
In the Philippines, Avon is the
No. 1 company for women. Having
worked there for a couple of years, I
had the opportunity to provide them
with event logos suitable for each of
their every campaign.

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BRAINS AT WORK REBRAND
Brains At Work is a corporate events
coordinate working in and around the UAE.
Along with their original logo, they had
multiple sub-logos for sub-departments
and services that warrants rebranding.
Initially, they wanted to have Yalla Teams
and Hotel & Venues (which they then
named Veneuz) to have a much bigger
brand call out. Here are my designs for
their logos:
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PHILIPPINE PROPERTY AND
INVESTMENT EXHIBITION (PPIE)
The idea behind PPIE logo is structure, being one of
the biggest real estate events, I wanted convey a feel
for construction; a collection of shapes and sizes that
create a single form.
UNITED TECHNOLOGIES 2014 KICKOFF EVENT LOGO
United Technologies, the mother company of Carrier,
Otis and Fire & Security, commissioned this logo
through a third party, for their annual Kickoff Event.
PHILIPPINE PROPERTY AND INVESTMENT EXHIBITION
2014
2014PHILIPPINE PROPERTY AND INVESTMENT EXHIBITION
MAX GRENARD: CULINARY ARCHITECT LOGO
Max Grenard wanted to have a flowing logo but still with
a hint of rigid masculinity. He also wanted one that could
stand the test of time and trend so I made it simple and
direct to the point.

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ARMANI GARCIA • PORTFOLIOARMANI GARCIA • PORTFOLIO
NATIONAL COMMITTEE TO COMBAT HUMAN TRAFFICKING LOGO PITCH
Both logo focuses on a flying bird with wings stretched out, looking like it is
about to take off to the skies, which depicts a sense of freedom.
MELANGE
MELANGE LOGO
Mélange is an online store
that sells a variety of things
hence the name. I decided to
go with a magpie theme, as
magpies are known to collect
beautiful shiny things, just like
this online store.

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THE FILIPINO TIMES
RIZAL AWARDS LOGO
As The Filipino Times newspaper is
nearing its first year anniversary, they
decided to celebrate the event with an
award-giving gala recognizing talented
Filipinos in the UAE. They named the
event after the Philippines’s national hero.

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GRAPHS &
TEMPLATES
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Corporate presentations and infographics seem like a footnote in the bigger scheme of designing things,
but let me tell you this: it takes a big chunk of a designer’s time. Understanding the numbers alone can
seem like a taxing job, and as a designer, you need to turn those numbers into something people will easily
understand in a glance.
MARKA PSJC PRESENTATION
TEMPLATE PITCHES
These are designed as fully
editable PowerPoint templates
where the client can edit and
customize content of each slide.

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DUBAI CHAMBER OF
ANNUAL REPORT 2014
INFOGRAPHICS
The infographics in this annual
report needed to be done in both
English and Arabic.
DUBAI CHAMBER OF
UAE-IRAN BUSINESS REPORT
INFOGRAPHICS
This report relies heavily on how
the infographics will be presented
to relay the needed information to
readers.

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NATIONAL COMMITTEE TO COMBAT
HUMAN TRAFFICKING (NCCHT) ANNUAL
REPORT INFOGRAPHICS
Past annual reports from NCCHT have
infographics taken from different reports.
It was unbalanced and uneven that is why
I made them uniform all throughout the
document so as to present a unified theme.

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SOMETHING
CLOSER TO
HOME
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Designs and artworks for
clients can be fun and
fulfilling sometimes but its nothing
compared to art you’ve done for
yourself.
Here are samples of artworks I
did whenever I had the luxury of
time.

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And there you have it.
I hope you enjoyed your stay.
For any inquiries, feel free to contact me at
+971551964177 or drop me a mail
at armanidgarcia@gmail.com

Armani Garcia Portfolio 2015

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Armani Garcia Portfolio 2015