http://www.unlockthegame.com.au/
This new approach to cold calling, which you can learn in our sales training, makes you more relaxed on the phone, and you live more easily with your job.
12.5 Principles of Sales Greatness from the Little Red Book of Selling
How to break old cold calling habits
1. How to Break Old Cold Calling Habits
www.unlockthegame.com.au
2. Try something new
It’s always a little scary to try something new when an old
formula (even if it doesn’t work very well) is familiar to us.
In this new approach of cold calling you should be focusing
on relationship rather than salesmanship.
And you may feel a bit hesitant to make your first cold call in
which you apply this new mindset.
This is natural, because you've gotten used to anticipating
rejection from many of the people you call.
You may feel internal resistance to the idea of starting out a
cold call by asking someone for help, for example.
www.unlockthegame.com.au
3. When you begin
When you begin using the phrase, “Maybe you can help me
out for a moment?” you’ll get some surprisingly positive
responses.
And you’ll find that your frame of reference changes.
You'll stop anticipating the rejection that is causing anxiety.
Making this leap is the first step to breaking the frustrating
cold calling cycle.
You'll automatically transform the impression that you make
on the people you call.
You don’t feel stressed and disappointed if you don't create
an immediate new lead from a cold call.
www.unlockthegame.com.au
4. “Salesperson enthusiasm”
Your voice loses that "salesperson enthusiasm” which triggers
a negative impression.
Premature enthusiasm at the start of a cold call triggers
mental alarms and puts people in a defensive position.
With new approach you no longer need to make an
immediate mini-presentation about your products or
services.
You're comfortable using natural language.
This generates an easy flowing dialogue that focuses on the
world of the person you're calling.
This mindset creates a sense of rhythm within your
conversation.
www.unlockthegame.com.au
5. Fear of cold calling
You can end that fear permanently if you apply this mindset.
You'll find yourself enjoying the process of calling new
people because you'll no longer feel that you're "intruding"
on them.
You'll no longer be following the old pattern dictated by the
old-school traditional sales mindset.
You'll know how to eliminate any potential negative sales
pressure and how to create truthful conversations.
This will have a remarkable effect on you, both personally
and professionally.
What used to be a grueling ordeal will become an exciting
journey.
www.unlockthegame.com.au
6. Relaxing conversation
Cold calling can become a relaxing conversation in which you
encounter new and interesting people.
When your goal shifts from making a sale into finding others who
share a sincere interest in what you have, then there’s a very
different response.
You’ll no longer feel the frustration associated with cold calling.
Your sales will increase when you’re focused on relationship rather
than sales.
You’re not approaching someone to “get something.”You want to
help.
Prospect will sense your genuine intent and be more willing to
engage you.
www.unlockthegame.com.au
7. Better qualified prospects
You’ll find yourself making fewer cold calls each day, but
talking longer with each one.
You’ll spend more time with better qualified prospects, and
those prospects will be the ones that will buy from you.
When was the last time you woke up excited about making
cold calls and found them to be an enjoyable part of your
day?
This new approach to cold calling makes you more relaxed
on the phone, and you live more easily with your job.
www.unlockthegame.com.au