Setting the standard for how people buy and sell in an industry is an incredible advantage. With Digital marketplaces, immense opportunities are presented for enterprises to bring suppliers, partners and customers together on their own branded platform. With the burgeoning trend of connected products, the Internet of Things, whole new fields of digital commerce are rapidly opening up to add value to Internet connected goods and services. In this fireside chat, visionary eWeek Founder Chris Preimesberger and Apttus General Manager Ben Allen reveal how they turn disruption into advantage, and how you can do the same in your company.