Appiterate is the world's first WYSIWYG A/B testing platform for native mobile apps on iOS and Android. Appiterate helps app publishers optimize mobile apps. It lets you A/B test, manage your app content, analyze your app variations, deploy content in real-time and segment your user base.

1. TEXT
Now optimize, tweak & roll-out features b/w App Store versions
MOBILE A/B TESTING PLATFORM FOR
World’s Only Visual Mobile Editor - no coding required
Designed for product managers & marketers

2. INTRO
From DSYN, that has successfully practiced iterations for mobile apps
Nominated

3. INTRO
One great platform for all your apps
A/B Testing
Content Management System
Analytics

4. INTRO
Mobile A/B Testing
A/B Testing that is Easy…
Dynamically change Call-to-Action and rest of UI: Layout, Fonts, Colors, Images etc.
without writing any code. No more waiting for App Store approval.
…and Powerful
Test and roll-out features, UX variations, gestures, gaming variables like gravity
Insights that help you take your app ahead
Our powerful analytics dashboard lets you analyze results,
enabling you to make key decisions in real-time

5. INTRO
…and Content Management System for quick iterations
CMS for Instant
Publishing
Drag & Drop
Change layouts,
skin, colour scheme,
images and more
Build personalized experiences with your consumers - Target by Segment, or Event
•
•
Incentivize in-app purchases by deploying personalized or highest performing app elements
Get best out of holiday season or other important dates by serving time based content

6. w
hat can you achieve?

7. WHAT CAN YOU ACHIEVE?
Iteratively optimize your mobile app for key metrics such as:

8. WHAT CAN YOU ACHIEVE?
Landing Page Optimization
LAYOUTS
UI ELEMENTS

9. WHAT CAN YOU ACHIEVE?
Product Optimization

10. WHAT CAN YOU ACHIEVE?
New Features: Segment and test before 100% roll-out
Facebook tested features for building iOS 7 version
V
Facebook built an entire system for creating alternate versions of the
native app within the native app. The team could then turn on certain
new features for a subset of its users, directly, and measure the results.
“Other developers sweat bullets
when they make a big change like
this, but Facebook isn't. It believes
users will like the update because
it's already tested it — with 8
million unsuspecting people.”
“What we discovered is that the
redesign is only half of the story —
the other half is a company that's
testing iterations of its native app
at a scale that's unprecedented in
the iOS world. "This is the first time
we know exactly the impact a huge
native release will have on our
users before we ship it out.”
http://mobile.theverge.com/http://
!
- TheVerge.com
mobile.theverge.com/
Feature Launches and
Segmented Rollouts
!
- Facebook (source: theverge.com)
http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help

11. P F
roduct
eatures

12. UI CHANGES
Only UI editor for mobile A/B Testing. Simply, Drag & Drop
Change Color
}
Fonts
Layout: Alignment,
position & size
Call to Action Text,
ParagraphText,
Personalized In-app
Messages
Text_

13. ANALYTICS
Insights with rich visualization. Confidently deploy winning variation.
Get an overview of your set Goals or
drill down with smart filters and graph types
Track the performance of each variation in
a neat, easy to compare card layout

14. TESTS
3 Powerful tests
2. DATA DRIVEN
Conquer all possible
testing scenarios by
setting variations in-code
Dynamically change &
optimize attribute values
within an active test based
on live user interaction data
W
W
1. IN-CODE TEST
3. WYSIWYG
Iterate UI elements,
measure vital metrics in
real-time without going
through the app store

15. COMPARING TEST TYPES
WYSIWYG, easiest & fastest way to A/B Test
Integrate SDK
Pre-specify tests
Change attribute values
live
less
•
•
•
•
PRE SETUP TIME
wysiwyg
data driven
test
in-code test
(normal)
more
Integrate SDK
Pre-specify tests.
Pre-specify attribute
values
W
•
•
•
W
•
•
slow
TIME FOR DEPLOYMENT & ITERATION
fast
Bypass app store updates
Drag-n-drop visual
interface
Fast and easy deployment

16. P S
roduct
creenshots

17. WYSIWYG EDITOR SNAPSHOT

18. DASHBOARD SNAPSHOT

19. REPORTING SNAPSHOT

20. G
et in touch with us for a Demo
+1 (415) 800-4570
anuj@appiterate.com
www.appiterate.com