A social media recommendation.

1. IDEAS FOR
VICTORY FOR VETS
212-929-9980 lori@weareimmediate.com
NON-PROFIT WEB DESIGN AND MARKETING

2. 2
WEB SITE HOME PAGE
 This picture is a bit hard to see
 I can’t read the text easily
 I don’t really understand what you do at first glance
 Have Google Analytics and FB Pixel on your website to measure all ad
campaigns
WE HELP OUR VETS
GET THE SUPPORT THEY NEED

3. 3
SOCIALMEDIA FACEBOOK
What do to first
Make sure you have a way to measure success. At minimum your
analytic tools should include:
 Google analytics on your website
 Facebook Pixel on your website
 Use bit’ly to track link clicks
Establish your goals (for example):
 Increase following
 Drive traffic to your website
 Drive traffic to events
 Increase donation
 Increase awareness
Establish your measure of success:
 Following increased
 Engagement to posts increased
 Clicks on links to website increased
 Donations increased
 Registration for event/event attendance increased

4. 4
SOCIALMEDIA FACEBOOK
Next Steps
Identify the top performing posts
 Do they align with your marketing goals?
 Do they link to your website?
 Use bit’ly to track link clicks to your website
 Make sure there is some call to action especially if they have a lot of
likes. Engagement (i.e. likes) are not meaningful unless they
accomplish one of your goals:
1. Link to your website
2. Donate
3. Register for an event

5. 5
SOCIALMEDIA FACEBOOK
Evaluate which posts performed
well
Users like animals, people, sentimental posts

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SOCIALMEDIA FACEBOOK
Posts that don’t have traction
Posts with lots of text, but these are important to your org.

7. 7
SOCIALMEDIA FACEBOOK
Instead
All text should be in the actual post – not the image. Then you can create a boost
post and link back to your Constant Contact registration page. If you continue to
post about this there can be other posts about who sponsors the events.

8. 8
You dream. We deliver.
Lori Shecter
lori@weareimmediate.com
212-929-9980
www.weareimmediate.com