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6 Ghost Kitchen
Business Models
Which ones are 

Scalable AND Profitable?
Link in comments.
Cloud , Ghost, Dark Kitchens
It is a booming industry that packs in a lot of benefits but
doesn’t come without its challenges. Cost-effectiveness
to name just one, so you get a lot of experimentation. 


The fact of the matter is that business models are still
evolving. It is a smörgåsbord of moving parts, pivots, and
changes.


We researched: 


- Profit potential

- Upfront investment

- Business scaling 


For full breakdrown of each model: see comments.
#1 Brand-Owned
★★★★

low

doable with effort

Profit potential:
Upfront investment —
Business scaling —
Link in comments
Link in comments
#2 Dine-in With Separate 

Dark Production Line
★★★

low

very difficult

Profit potential:
Upfront investment —
Business scaling —
Link in comments
#3 Dine-in Brand With Shared
Kitchen Locations
★★★★

medium

doable with effort

Profit potential:
Upfront investment —
Business scaling —
Link in comments
#4 Hub & Spoke Model
★★★★★

high

easy

Profit potential:
Upfront investment —
Business scaling —
Link in comments
#5 Multiple Virtual Brands In
Shared/Owned Kitchen
★★★★★

low/medium

easy/doable

Profit potential:
Upfront investment —
Business scaling —
Link in comments
#6 Shell Kitchen /w Outsourced
Prep/Delivery/Support
★★

very low

easy

Profit potential:
Upfront investment —
Business scaling —
What Model Will Win?
That is hard to say. It is a wild west situation out there. 


What we do know for sure, is that whatever ghost kitchen
model comes out on top: it will get there through 

business optimisation and cost control.


That is where Apicbase comes in. 


Let data drive your cloud kitchen operation and get
maximum control over costs and processes.
www.apicbase.com
The Backbone 

for Your Food Business.

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6 ghost kitchen business model

  • 1. 6 Ghost Kitchen Business Models Which ones are Scalable AND Profitable? Link in comments.
  • 2. Cloud , Ghost, Dark Kitchens It is a booming industry that packs in a lot of benefits but doesn’t come without its challenges. Cost-effectiveness to name just one, so you get a lot of experimentation. 
 The fact of the matter is that business models are still evolving. It is a smörgåsbord of moving parts, pivots, and changes. We researched: - Profit potential - Upfront investment - Business scaling 
 For full breakdrown of each model: see comments.
  • 3. #1 Brand-Owned ★★★★ low doable with effort Profit potential: Upfront investment — Business scaling — Link in comments
  • 4. Link in comments #2 Dine-in With Separate Dark Production Line ★★★ low very difficult Profit potential: Upfront investment — Business scaling —
  • 5. Link in comments #3 Dine-in Brand With Shared Kitchen Locations ★★★★ medium doable with effort Profit potential: Upfront investment — Business scaling —
  • 6. Link in comments #4 Hub & Spoke Model ★★★★★ high easy Profit potential: Upfront investment — Business scaling —
  • 7. Link in comments #5 Multiple Virtual Brands In Shared/Owned Kitchen ★★★★★ low/medium easy/doable Profit potential: Upfront investment — Business scaling —
  • 8. Link in comments #6 Shell Kitchen /w Outsourced Prep/Delivery/Support ★★ very low easy Profit potential: Upfront investment — Business scaling —
  • 9. What Model Will Win? That is hard to say. It is a wild west situation out there. 

 What we do know for sure, is that whatever ghost kitchen model comes out on top: it will get there through business optimisation and cost control. That is where Apicbase comes in. Let data drive your cloud kitchen operation and get maximum control over costs and processes.