1. Quiz:
Objective:
All about getting noticed
Constant reminder (as the magazine – IS2 is always lying in the salon)
Engagement & Interaction
Prize (Increase the brand value and recall)
Sponsors: one brand whose products would be seen each day .
Target Group:
People working in the salon
Medium of communication
Print (IS2) – Quiz announcer & Engagement of TG when they find answers of the quiz.
Telephonic - (Personal interaction and further communication for the quiz)
Telephonic – Confirmation of personal details.
Duration
3 months (July to Sep)
6months (July to Dec)
Starting in the month of July
Process
Quiz Announcer: Creative would be a layout of beauty and wellness products / IS2 ICONS on
a sheet (July), designed in a beautiful manner.
Theme : Language of images - IS2 icons would be beauty / wellness or fashion products
Hints to be given in each block on the layout , to find/locate the IS2 ICONS
Announcer would have 12 blocks with 12 different IS2 icons.
(4 icons to be found each month if the contest has to continue for 3 months)
(2 icons to be found each month if the contest has to continue for 6 months)
4 or 2 icons would be placed each month in the magazine. Tear-able
The winners would send their complete entries and would win through a lucky draw.
Icons can be replaced by questions, images are attractive and so the icons have been taken into
consideration.
TG: if people visiting the salon or others have to be a part of the quiz then they will have to
send their details through a sms and we can contact them back.
Prizes: cash (not less than 50 k) or kind
Trip
Training by the sponsor. (can be a conflict)

2. The creative would include IS2 logo in each block and a hint pertaining to the colour / identity of the
icon