The document discusses various types of intellectual property rights (IPRs) that apply to Yamaha Corporation and its products. It describes Yamaha's evolution of its tuning fork trademark since 1898. It also discusses the number of patents, designs, copyrights, and other IPRs that Yamaha holds as of 2010. Yamaha works to increase its patent portfolio, especially in China, and views industrial designs as critical to differentiating its products in the market. It also takes aggressive measures against counterfeiting to preserve its brand value.

1. INTELLECTUAL
PROPERTY RIGHTS

2. Submitted by – Group 3
Anurag Priyadarshi
Kumar Harsh
TanyaGupta
Ravi Rupam
ShamshulArfeen
Prasoon Mishra

3. YAMAHA CORPORATION

4. TRADEMARK

5. EVOLUTION OFTADEMARK
Tuning Fork Mark
In 1898, one year after the establishment of Nippon Gakki Co., Ltd.,
forerunner to today'sYamaha Corporation, the company decided to
use a tuning fork as its corporate mark, with "a design featuring a hoo
(Chinese phoenix) holding a tuning fork in its mouth" as the
trademark. Since then, after undergoing a variety of changes that
paralleled the growth of the company, the tuning fork mark was
finally unified in 1967.

6. PATENT
As of March 31, 2010, theYamaha Group owned a
total of approximately 5,300 patents and utility
models in Japan. Outside of Japan, the Group held
roughly 4,900 patents, mainly in the United States,
Europe and China.Yamaha is working to increase the
number of patents held in China in particular.

7. INDUSTRIAL DESIGN
•TheYamahaGroup held some 800 design rights in Japan and
overseas as of March 31, 2010.
•Yamaha views design as a critical element in setting its products
apart in the market, and makes every effort to properly safeguard
and utilize these assets

8. COPYRIGHTS
•In addition to industrial property rights, theYamahaGroup
generates numerous intellectual property rights in the form of
copyrighted works, mostly in the field of sound and music.
•Music-related copyrights are of particular importance toYamaha
in terms of intellectual property

9. ANTI COUNTERFERING
MEASURES
•Yamaha has vigorously combated counterfeiting with growing
success.
•Going forward,Yamaha plans to adopt a more aggressive legal
approach, including litigation against infringers, to preserve its
brand value and business and to retain consumer trust in the
Yamaha brand.

10. TOSTITOS
• Brand of tortilla chips and dips produced by Frito-Lay
• Introduced in 1979
• The chips were round, made of white corn and had a
more authentic "Mexican" flavour
• The chips are about 1 1⁄3 inches (3 centimetres) in
diameter

12. Different IPRs introduced in
TOSTITOS
• TRADEMARK
• PATENT
• DESIGN (BOWL SHAPE)

13. TRADEMARK
• U.S. federal trademark registration was filed for
TOSTITOS by Frito-Lay North America, Inc.
• Filling Date- 21/12/2012
• Status Date- 06/05/2014
• Goods and Services- Corn-based snack foods; Salsa;
Tortilla chips

15. PATENT
• Patents were issued from July,2002 to October,2003
• Obtained the patent on the manufacturing process.
• Patent for unique bowl shaped tortilla chips from US
Patent Office.

18. DESIGN
• The bowl shaped design of tortilla chip created a
distinctiveness from the other same type of products
• Frito-Lay spent millions of dollars in advertisement to
popularise the the bowl shaped design ofTOSTITOS
SCOOPS! brand tortilla chips.

20. Logo of the laptop

21. • The logo of the company is protected as a
Trademark.
• Dell, the DELL logo, yours is here , Inspiron , etc. can
be protected under trademarks.
• Solution station and DELL connect is protected
under the SERVICE MARK.
Trademarks

22. Industrial design protection
• Appearance , color , texture , and other creative design used
in the laptop are protected under industrial designs.
• Industrial design protection is to prevent unauthorized
copying or imitation.
• To exclude all others from making, offering, importing,
exporting or selling any product in which the design is
incorporated or to which it is applied.

23. Disputes
• Dutch PC maker Tulip Computers International NV has settled
a 3-year-old patent dispute with Dell Computer Corp.
• Under terms of the settlement, Tulip will receive $49.5 million,
with less than $10 million coming directly from Dell, the
Amersfoort, Netherlands, computer company said statement.
In turn, Dell can claim that it has not infringed on a patent for
circuit-board technology registered by Tulip in the U.S.
• Moreover, the agreement includes a nonexclusive license of
Tulip's motherboard design to Dell, according to the statement.

24. Patent protection
• A patent is a set of exclusive rights granted by a state to an
inventor or their assignee for a limited period of time in
exchange for a public disclosure of an invention.
• Any new technologies and inventions coming up in laptops
can be patented.

25. Trade secrets
• Trade secret refers to any information about a product or
company that is not disclosed to public.
• All the products capable of reverse engineering, can not be kept
as a trade secret.
• Since in case of laptops , reverse engineering is possible,
therefore nothing can be kept as a trade secret, except for some
confidential information that confers some economic benefit to
the company, that the company may keep as a secret.

26. REFERENCES
• http://www.trademarkia.com/trademark-watch/trademarks-
watch.aspx?sid=85808787
• http://www.ipwatchdog.com/2013/04/13/frito-lay-loses-scoops-
patent-trademark-infringement/
• http://www.lexprotector.com/blog/2013/06/07/frito-lay-north-
america-loses-the-patent-trademark-infringement-case-against-
medallion-foods/
• http://tostitos.ca/products/tostitos-scoops-tortilla-chips

27. THANKYOU