Business Plan of RSPL company Gurgaon based - New product launch details and sales details

1. 1
HOUSEHOLD CARE & PERSONAL CARE
COMPANY CONFIDENTIAL
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise without the
permission of RSPL and its constituents . This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. Copyright © 2020 by RSPL
.
RSPL
Portfolio Building
& Business Projection
Home & Hygiene Care

2. 2
HOUSEHOLD CARE & PERSONAL CARE
Revisiting Vision Exercise Sep’19: Portfolio and Business Projection
PROJ VALUE CR
Category Format FY'21 FY'22
UTC
Bars 275 325
Liquids 5 25
Scrubber 5 25
Fabric Care
Powder 60 120
Liquid 5 30
Fabric Conditioner 2 5
Fem Care
Fluff 250 330
Mid Ultra 35 70
Ultra
Baby Care Diapers 10 80
House Clean Toilet Cleaner 50
India Total 647 1060
Bangladesh 340 500
GRAND TOTAL 987 1560
New Launches (P) 62 285
FY'20 ACT
183
6
149
--
337
256
594
--
FY'21 P
275
--
10
11
--
--
222
27
--
545
331
855
38

3. 3
HOUSEHOLD CARE & PERSONAL CARE
Revisiting Vision Exercise Sep’19: New Launch Plan and Actual
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
CURRENT
PLANNED
FY’ 21 FY’ 22
FY’ 20

4. 4
HOUSEHOLD CARE & PERSONAL CARE
Portfolio choice set – 2019 and Now
UTC – 4,700 Cr
Bars – 3,000
Scrubbers – 1,000
Liquids - 650
Paste
Fabric Clean & Care – 7,000 Cr
Mid Prem Main wash – 5,500
Fabric Conditioner – 1,000
Liquids - 468
Feminine Care– 4,800 Cr
Fluff– 2,800
Mid Ultra – 900
Exp Ultra- 1,100
Panty Liner, Menst. Pants – 20 Cr
Baby Care – 5,600 Cr
Diapers – 5,600
Surface Care – 1,500 Cr
Floor - 500
UTC – 4700 Cr
Bars – 3,000
Scrubbers – 1,000
Liquids - 650
Paste
Fabric Clean & Care – 7,000 Cr
Mid Prem Main wash – 5,500
Fabric Conditioner – 1,000
Liquids - 468
Feminine Care– 4,800 Cr
Fluff – 2,800
Mid Ultra – 900
Prem. Ultra- 1,100
Panty Liner, Menst. Pants – 20 Cr
Baby Care – 10,100 Cr
Diapers – 5,600
Clean & Groom– 4,500
Surface Care – 1,500 Cr
Floor - 500
From Business Potential of
26700 Cr
to
~30,000 Cr
Expanding across sub categories
&
Dropping unrelated opps
Bangladesh – 3100 Cr
Laundry & UTC – 2800
Bangladesh – 3100 Cr
Laundry & UTC – 2800
Sananp - 300

5. 5
HOUSEHOLD CARE & PERSONAL CARE
Large Size and High Growth of chosen segments
Source : Kantar HH 2018-2020, Nielsen 2017, 2019 (Diapers), Euromonitor Baby Clean and Groom | Scrubber & FabCon size and growth are estimates |
Panty Liners & Menstrual Pant market size not available
Market Size Rs Cr
Category Sub Category FY'21 FY'22 FY'23 CAGR
UTC (Less Powder)
Bars 3052 3297 3561 8%
UTC Liquids 653 743 846 14%
Scrubber 1000 1100 1210 10%
Total UTC 4705 5140 5617 9%
Prem Fabric Care
Mid Prem Powder 5500 6050 6655 10%
Fabric Clean Liquid 468 669 956 43%
Fabric Conditioner 994 1124 1270 13%
Total Fabric Care 6962 7843 8881 13%
Fem Care
Fluff 2783 2965 3224 9%
Mid Ultra 889 1101 1364 24%
Premium Ultra 1109 1400 1769 26%
Night Ultra 470 578 711 23%
Panty Liner, Menst Pant 20 24 29 20%
Total Fem Care 5271 6068 7097 15%
Baby Care
Premium Diapers 88 156 276 77%
Mid Prem Diapers 3895 4612 5460 18%
Std Diapers 1655 2201 2927 33%
Diapers 5638 6968 8663 20%
Baby Clean & Groom 4500 5085 5746 13%
Total Baby Care 10138 12053 14409 17%
Grand Total 27076 31104 36004 15%

6. 6
HOUSEHOLD CARE & PERSONAL CARE
NPD launch calendar by Category
Category Sub Category Q4 FY’21 Q1 FY’22 Q2 FY’22 Q3 FY’22 Q4 FY’22 FY’23
UTC
UTC Liquids
UTC Paste
Fabric Care (Prem)
Fabric Clean Liquid
Fabric Conditioner
Feminine Care
Premium Ultra
Panty Liner
Menst Pant
Baby Care
Premium Diapers
Mid Prem Diapers
Baby Clean & Groom
Bangladesh
UTC Topper
San Nap
New International Mkt

7. 7
HOUSEHOLD CARE & PERSONAL CARE
Business Projection (Rs Cr)
256
330
421
500
183
250
346
450
149
241
341
501
15
50
150
6
15
39
91
40
594
851
1197
1732
0
200
400
600
800
1000
1200
1400
1600
1800
2000
FY'20 FY'21 FY'22 FY'23
New Int'l
Fabric Care
Baby Care
Fem Care
UTC
Bangladesh
Total

8. 8
HOUSEHOLD CARE & PERSONAL CARE
Category & Itemized Projections (Rs Cr)..
MS% 6% 7% 9% 11% MS% 0.1% 0.3% 0.7% 1%
183
235
301
355
5
15
30
0.02
10
25
50
183
250
346
450
0
100
200
300
400
500
FY'20 FY'21 FY'22 FY'23
UTC
Bars UTC Liquids Scrubber Paste UTC Total
6
15
29
51
10
40
6
15
39
91
0
10
20
30
40
50
60
70
80
90
100
FY'20 FY'21 FY'22 FY'23
Fabric Care
Prem Laundry Powder Laundry Liquid Fabric Conditioner Fabric Total

9. 9
HOUSEHOLD CARE & PERSONAL CARE
Category & Itemized Projections (Rs Cr)
MS% 3% 5% 6% 7% MS% 0.5% 1.4% 4%
149
222
290
376
19
45
75
6
50
149
241
341
501
0
100
200
300
400
500
600
FY'20 FY'21 FY'22 FY'23
Fem Care
Fluff Mid Ultra Premium Ultra Panty liner, Menst Pants Fem Care Total
15
50
150
0
20
40
60
80
100
120
140
160
FY'20 FY'21 FY'22 FY'23
Baby Care - Diapers
Mid Prem Diapers

10. 10
HOUSEHOLD CARE & PERSONAL CARE
Projection Working – Value & Market Share
Market Size Rs Cr Market Share VALUE CR
Category Sub Category FY'20 FY'21 FY'22 FY'23 CAGR FY'20 FY'21 FY'22 FY'23 FY'20 FY'21 FY'22 FY'23
UTC
Bars 2826 3052 3297 3561 8% 9% 11% 13% 14% 183 235 301 355
UTC Liquids 573 653 743 846 14% 1% 3% 5% 5 15 30
Scrubber 909 1000 1100 1210 10% 0.0% 1% 3% 6% 0.02 10 25 50
Paste 5 15
Total UTC 4308 4705 5140 5617 9% 6% 7% 9% 11% 183 250 346 450
Fabric Care
Mid Prem Powder 5000 5500 6050 6655 10% 0.2% 0.4% 0.7% 1% 6 15 29 51
Fabric Clean Liquid 327 468 669 956 43% 2% 6% 10 40
Fabric Conditioner 880 994 1124 1270 13%
Total Fabric Care 6207 6962 7843 8881 13% 0.1% 0.3% 0.7% 1% 6 15 39 91
Fem Care
Fluff 2666 2783 2965 3224 9% 6% 8% 10% 12% 149 222 290 376
Mid Ultra 717 889 1101 1364 24% 2% 4.1% 5% 19 45 75
Premium Ultra 880 1109 1400 1769 26% 0.4% 3% 6 50
Night Ultra 382 470 578 711 23%
Panty Liner, Menst Pant 17 20 24 29 20%
Total Fem Care 4662 5271 6068 7097 15% 3% 5% 6% 7% 149 241 341 501
Baby Care
Premium Diapers 50 88 156 276 77%
Mid Prem Diapers 3290 3895 4612 5460 18% 1.4% 4% 15 50 150
Std Diapers 1244 1655 2201 2927 33%
Diapers 4970 5638 6968 8663 20% 1% 2% 15 50 150
Baby Clean & Groom 3982 4500 5085 5746 13%
Total Baby Care 8952 10138 12053 14409 17% 0% 0% 1% 1% 0 15 50 150
Bangladesh
Laundry 2444 2600 2756 2921 6% 10% 13% 15% 17% 256 327 415 488
UTC 419 450 482 515 7% 0% 1% 1% 2% 3 6 12
San Nap 280 350 420 504 20%
Total BD 3143 3400 3658 3941 8% 9% 11% 13% 15% 256 330 421 500
New Inter'n Mkt 1800 2000 10% 3% 40
Grand Total 27272 30476 36562 41944 15% 594 851 1197 1732

11. 11
HOUSEHOLD CARE & PERSONAL CARE