1. ANTONIO E. ETRATA, JR., MBA, CSP, CPM
932-A P. Quieta St., Bagong Silang, Mandaluyong City
0917-545-1124/0908-865-6476
Fifteen (15) years of solid marketing, communications,
and sales experience from various industries. Has
extensive research skills; has vast experience in
technical and corporate communications writing, events
organizing, policy and program development and
innovation management.
PERSONAL INFORMATION:
Date of Birth : 24 November 1981
Place of Birth : Binalonan, Pangasinan
Religion : Christian (Roman Catholic)
ACADEMIC BACKGROUND:
University of the Philippines Open University (UPOU)
UP Campus, Los Banos, Laguna
New Enterprise Planning (Non Formal Course)
• Graduated with high distinction (98.5%) and class topnotcher
Yokohama National Univeristy
Yokohama, Japan
• Recipient of the Y60 Scholarship Grant for Student Exchange
Program for Short-Term Study in Japan
• February 1 to 8, 2016
University of Santo Tomas
Espana, Manila
Doctor of Philosophy (Ph.D.)
Major in Commerce (ongoing)
• Part of an 8-man delegation of PhD in Commerce students who
visited major companies and universities in Brunei Darussalam
for observation and academic tour from 18 March to 25 March
2015
• Head of the Committee on Promotions for a symposium organized
by PhD in Commerce and PhD in HRM class on the ASEAN
Integration on March 28, 2015 at the UST Tanghalang Teresita
Quirino.
• Vice President for Internal Affairs of the Thomasian Business
Society
• Vice President for External Affairs of the PhD in Commerce Club

2. University of Santo Tomas
Espana, Manila
Master in Business Administration (thesis track)
October 2013
Insurance Institute for Asia and the Pacific
Makati City
• Basic Non Life Insurance Course (passed)
• Advanced Training on Motor Insurance (passed)
University of the Cordilleras (UC-BCF)
Baguio City
Bachelor of Science in Commerce
Major in Management
April 2001
• Recipient, Office of the Student Affairs Service Award
• Recipient, College of Business Administration Service Award
CERTIFICATION AND MEMBERSHIP:
Philippine Association of Researchers and Statistical Software Users
• Member
PROFESSIONAL EXPERIENCE:
Freelance STRAMA paper, thesis coach, and guest lecturer
• Depending on the scope of work, this is a fee-based coaching job from
conceptualization of title to mock defense for undergraduate and
graduate business course students.
• Accepts invitation as a guest lecturer/speaker to various seminars and
conferences on topics such as risk management, leadership,
motivation, interview techniques, enterprise management, and other
marketing related topics.
Faculty Member (part time)
Jose Rizal University – College of Business Administration and Accountancy
Shaw Blvd., Mandaluyong City
June 1, 2015 to present
• Handles management and marketing subjects for third year and
fourth year students. Subjects handled to date are the following:
Entrepreneurial Management, Brand Management,
Operations/Production Management, Events, Publicity and Public
Relations.

3. • Delivers lectures in accordance with the standards set by the
University.
• Conducts assessment to students to determine their level of
understanding on the subjects discussed and presented.
• Attends to thesis defense either as a member of the panel or
Chairman of the panel of examiners.
Senior Manager, Head of the Makati Business Center
Perla Compania de Seguros, Inc. (Perla Insurance)-Head Office
Makati City
September 8, 2008 to present
• Rose from the ranks from being a Marketing Assistant to Senior
Manager in a span of 8 years.
• Acts as the Chief Underwriter responsible in reviewing risks prior to
acceptance.
• Eight (8) years of concrete account management and portfolio
development experience in the non life insurance industry particularly
on motorcar insurance.
• Conducts sales training, business opportunity seminar, product
training with emphasis on motorcar insurance.
• With high sense of ownership and urgency and has the ability to work
under extreme pressure. Currently handling all types of
intermediaries.
• Has introduced product and process innovations that made the
products of Perla Insurance responsive to the increasing awareness of
the insuring public.
• Has transformed Perla Insurance Head Office from being a cost center
to a profit center. From a measly 8M production annually, it has
grown to as high as 75M in GPW.
Communications and Relationship Officer
Top Outsource Performance, Inc.
(sister company and industry partner of CTEISI)
Center for Technical Excellence Integrated School, Inc. (CTEISI)
Baguio City
January 2002 to July 31, 2008
• In-charge of all outgoing and incoming corporate correspondences.
• Handled the PGMA Training for Work Scholarship Program of the
training center which has trained close to 1, 000 scholars in the
Medical Transcription program.
• In-charge of TESDA compliance and accreditation of the training
programs of the training center.

4. • Attended various in-house management development programs
administered and facilitated by professors from the University of the
Philippines Baguio, University of the Cordilleras, Philippine Military
Academy, and Saint Louis University.
Team Member (holder of the CHAMPS gold standard)
Philippine Pizza, Inc.
Baguio City
June 2001 to December 2001
• A 3-star award and gold standard in CHAMPS is the highest rank for a
team member who is considered an expert in critical areas namely:
dining and kitchen. The CHAMPS gold standard on the other hand is
an award given to a team member who has successfully completed
and passed with flying colors the certification process for Cleanliness,
Hospitality, Accuracy, Maintenance, Product, and Speed.
CHARACTER REFERENCES:
Leonarda R. Aguinaldo, Ph.D., D.B.M.
Vice President for Administration
University of the Cordilleras
Gov. Pack Road, Baguio City
074-442-3316
Renato P. Carino
Vice President for Operations
Perla Compania de Seguros, Inc.
2F Perla Mansion, C. Palanca St., Legaspi Village, Makati City
892-9548 to 50 local 105
Elizabeth Recio, Ph.D., CESO
Professorial Lecturer
University of Santo Tomas Graduate School
Espana, Manila