This document outlines Develomark's process for scaling client services using Duda. They offer 3 website development options with different levels of ongoing support. Their development process involves discovery, design, approvals, revisions, and launch over 6 weeks. Connected data is used to link business information, phone numbers, emails, locations, and other elements across pages for easier updating. Dynamic pages like services, teams, locations, and portfolios can be created once and populated with unique client content. LiveFolio allows clients to directly submit portfolio pieces through an Airtable form.

1. How to Scale Client
Services with Duda.
Presented by: Ruan Marinho and Evan Bumbera.

2. Agenda
The Develomark selling
model
01
Our development process for
faster turnaround
02
Using connected data for
increase website turnaround
03
Using dynamic web pages for
local SEO
04
Using Duda API for measuring
success
05

3. About Develomark
● Born in 2018
● 17 employees
● Work with local service based business
● Website design, local SEO, and digital
marketing
● Use Duda for 100% of our website builds

4. About Ruan
● SEO & digital strategy expert
● Over 1,000 projects
● Thought leader in local SEO
● YouTube channel over 100,000 subs
● Avid cat lover & gamer

5. About Evan
● Design & UX expert
● Over 500 projects
● Thought leader in local client design
● Avid mountain biker
● Using Duda for 4+ Years

6. Core Service
Components
● Website is a required
● 6 - 8 week turnaround time
● Website in Develomark Duda account
● 3 key options for customers
● 12 month commitments
● In-house financing
● Vertical specific

7. The Selling Model
“Having only one option is
not an option”

8. Option #1: DIY Do It “YOURSELF”
A one time fee for a custom
designed website with content,
SEO optimizations, and
development.
$6,500
One-Time
Ongoing fees for directory
listings management, self
website editing, hosting,
security.
$99 - $499
Monthly

9. Option #2: Done “WITH” You
A one time fee for a custom
designed website with content,
SEO optimizations, and
development.
$2,500 - $10,000
One-Time
Ongoing fees include all items
before, ongoing website & SEO
management, advertising.
$1,000 $2,500
Monthly

10. Option #3: Done “FOR” You
A one time fee for a custom
designed website with content,
SEO optimizations, and
development.
$2,500 - $10,000
One-Time
Ongoing fees include digital
strategy, ongoing content
marketing, link building,
programmatic, social, email and
text marketing.
$3,000 - $10,000
Monthly

11. Our Development Process
WEEK 1
Discovery
Our team has an on
boarding meeting
with the client to
gather information.
WEEK 2
Implementation
We begin the
design, writing the
content, and SEO
based on client
specifics.
WEEK 3
Approvals
To lower revisions,
we show the client
an example of
design, copy, and
SEO
WEEK 4
Revisions
Our team makes the
revisions based on
client feedback in
the design, copy,
and SEO.
WEEK 5
Completion
Develomark
completes the rest
of the website using
the specifics
WEEK 6
Launch
Develomark
performs a quality
assurance process
and launches the
website.

12. Using
Connected Data
● Business information
● Phone numbers
● Email addresses
● Locations
● Business name

13. Using Connected
Data
Business information:
Importing business information at the
beginning of a project after a
discovery call. Connecting the fields
saves time adding it later.

14. Using Connected
Data
Phone Numbers:
Phone numbers are connected for
ease of change site wide in the
beginning of the process.
Wherever Number Is Written Inline with text

15. Using Connected
Data
Email Addresses:
Client email addresses are added for
lead notification and we CC our
Develomark email to see email
submits.

16. Using Connected
Data
Locations:
Each location of a client is uniquely
added to the site with name, address,
phone number and maps with
connected data.

17. Using Connected
Data
Logos and Social Icons:
The clients logo and social icons are
imported in the beginning and
connected throughout the website.
Footer
Mobile Header

18. Using Connected
Data
Pricing:
Client pricing on internal pages can
be updated site wide using
connected data. This is good for
clients who want to fluctuate price
often.
Business Text:

19. Using Connected
Data
Legal Text:
Use the same privacy policy for every
client? Save time by having
connected data customize this policy.
Business Text:

20. Dynamic Pages
● Internal service pages
● Team pages
● Locations pages
● LiveFolio (Portfolio) pages

21. Dynamic
Service Pages
Pages that look the same but
provide different information and
media of a given service.

22. Dynamic Team
Pages
Pages created to show who works
at a company and biographies of
those employees with the same
page design.

23. Dynamic
Location Pages
Pages with the same design but
contains different information
location by location.

24. LiveFolio Pages Living portfolio on the website. Client provided
content through AirTable form to seamlessly
create portfolio pages at scale.
Collection Connected to Gallery
Our Work Page
See the pages for yourself: https://www.newhavenpaintersllc.com/our-work

25. Dynamic
Portfolio Pages
● Ranking on google for
location specific keywords.
● Better than spammy (town
pages)
● Creates social content easily

26. Dynamic Portfolio Page Example

27. Dynamic Portfolio
Page Social Post

28. LiveFolio Process Pages created to show who works at a
company and biographies of those
employees with the same page design.
Client submits content
through Airtable form on
their website.
2. Client Submits
1. Create Page Design
We create a dynamic page
design fit to the goals of
the client.
3. We Edit Collection
Develomark reviews and
edits and adds content to
complete page.

29. Questions?
Ruan Marinho and Evan Bumbera | accounts@develomark.com
Thank you for watching today.