1. Innovations in
Inspired by Science Fiction

2. Faster-Than-Light Propulsion
• Einstein=Faster-than-light travel impossible
• Alcubierre Drive=Object rides wave of “warping” space-time
Problem solved! Not quite...
• We don’t know how to create a “warp bubble.”
• “Ai cannae dae it, Captain….Ai jist disnae hae the power!”

3. Teleportation
• Recently achieved on the “quantum level”
• Could lead to teleportation of physical objects
Problem solved! Not quite...
• Not actually “transporting” but “replicating”
• Necessitate destruction of source object

4. Invisibility Cloak
• Refracts (bends) light around object to “cloak”
Problem solved! Not quite...but close.
• Technology already exists but needs “tweaking”
• Military application=$$$ for research

5. Hypothesis
Contrary to the perception that micro-brewed beer makers sell an “authentic”
product while the mega-brewers sell a lifestyle the small breweries use the
same lifestyle marketing techniques to sell a “lifestyle and culture of authenticity.”
Authenticity in this case is defined by craft beer consumer culture as an
antithesis to the perceived lack of authenticity of mega-brew marketing.