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GEEK GIRL MEET UP

H U R M A N S TA R TA R E N S TA R T U P

@ANNIKA
V A D Ä R E N S TA R T U P ?
“ A S TA R T U P I S A C O M PA N Y, A PA R T N E R S H I P O R
T E M P O R A R Y O R G A N I Z AT I O N D E S I G N E D T O
S E A R C H F O R A R E P E ATA B L E A N D S C A L A B L E
BUSINESS MODEL.”

–WIKIPEDIA

@ANNIKA
VA D Ä R V I K T I G A S T ?
• en brilliant affärsidé?
• ett bra team?
• ett stort kontaktnät?
• en bra utbildning?

@ANNIKA
STEG 1

BÖRJA BYGGA
DITT TEAM

Bild: josefinehedlund/flickr CC BY NC SA

@ANNIKA
STEG 2

H I T TA D I T T O M R Å D E
B
2
B
!
V
E
R
T
I
K
A
L

dramatify
loadimpact, pingdom
B2B
N
I
S
C
H

A F FÄ R S M O D E L L
I N TÄ K T / U S E R

fishbrain
B2C
V
E
R
T
I
K
A
L

narrative,
tocaboca

B2C
NISCH

spotify, magine, osom
kundo, relationdesk, scrive
B2B
MASSMARKNAD

B2C MASSMARKNAD
KONKURRENS

@ANNIKA
BYGG INTE FÖR SVEDALA

BYGG FÖR GLOBAL PUBLIK

@ANNIKA
VA R N I N G !

O M D I N A F FÄ R S M O D E L L Ä R
A N N O N S E R , TÄ N K O M !

@ANNIKA
STEG 3

GÖR
MARKNADSRESEARCH

@ANNIKA
Bild: zanthia/flickr CC BY NC SA
STEG 4

BYGG EN
P R O T O T Y P,
P R ATA M E D
MARKNADEN IGEN.

@ANNIKA
B Y G G E N P R O D U K T, I N T E E N F E AT U R E

@ANNIKA
L Å N A , K O P I E R A , K Ö P.
U P P F I N N I N T E H J U L E T.

@ANNIKA
“Get your customer laid, paid or made.”
– D A V E M C C L U R E , 5 0 0 S TA R T U P S

@ANNIKA
G R E AT C O M PA N I E S D O 1 +
OF 3 THINGS
1. GET YOU LAID (= SEX) > FACEBOOK, SNAPCHAT
2. GET YOU PAID (= MONEY) > KLARNA, SCRIVE, OSOM
3.

GET YOU MAID (= POWER) > TWITTER, ANGELLIST
– D A V E M C C L U R E , 5 0 0 S TA R T U P S

@ANNIKA
STEG 5

BYGG!
F Å ( M ÄT B A R )
TRACTION!

@ANNIKA
Ö V E R T R Ä F FA K O N K U R R E N T E R N A

H A LV A P R I S E T,
DUBBLA UPPLEVELSEN
BUZZ VS. VERKLIGHET
VC-backade startups

Startups utan VC-pengar

@ANNIKA
OCH UNDER TIDEN

S K A PA N ÄT V E R K !

Photo by Greyloch / Flickr.

@ANNIKA
NEJ
INGEN KAN SÄGA MER ÄN

Ä R D E T E G E N T L I G E N E N K A TA S T R O F ?

@ANNIKA
E N S TA R T U P G E R D I G N YA S K I L L S

Photo: Marjan Krebelj / Flickr

@ANNIKA
Bild: yooperann/Flickr CC BY NC ND

Bild: Steve Rhodes / Flickr CC BY NC ND
D U H A R A L LT AT T V I N N A
O C H L I T E AT T F Ö R L O R A

@ANNIKA
TA C K F Ö R A T T D U LY S S N A D E !
FÖLJ MIG HÄR!

ANNIKA
ANNIKALIDNE
ANNIKA@LIDNE.COM
070 435 05 45
annikalidne.com/blog

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Geekgirl Meetup: Hur man startar en startup

  • 1. GEEK GIRL MEET UP H U R M A N S TA R TA R E N S TA R T U P @ANNIKA
  • 2. V A D Ä R E N S TA R T U P ? “ A S TA R T U P I S A C O M PA N Y, A PA R T N E R S H I P O R T E M P O R A R Y O R G A N I Z AT I O N D E S I G N E D T O S E A R C H F O R A R E P E ATA B L E A N D S C A L A B L E BUSINESS MODEL.” –WIKIPEDIA @ANNIKA
  • 3. VA D Ä R V I K T I G A S T ? • en brilliant affärsidé? • ett bra team? • ett stort kontaktnät? • en bra utbildning? @ANNIKA
  • 4. STEG 1 BÖRJA BYGGA DITT TEAM Bild: josefinehedlund/flickr CC BY NC SA @ANNIKA
  • 5. STEG 2 H I T TA D I T T O M R Å D E B 2 B ! V E R T I K A L dramatify loadimpact, pingdom B2B N I S C H A F FÄ R S M O D E L L I N TÄ K T / U S E R fishbrain B2C V E R T I K A L narrative, tocaboca B2C NISCH spotify, magine, osom kundo, relationdesk, scrive B2B MASSMARKNAD B2C MASSMARKNAD KONKURRENS @ANNIKA
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  • 9. STEG 4 BYGG EN P R O T O T Y P, P R ATA M E D MARKNADEN IGEN. @ANNIKA
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  • 14. STEG 5 BYGG! F Å ( M ÄT B A R ) TRACTION! @ANNIKA
  • 15. Ö V E R T R Ä F FA K O N K U R R E N T E R N A H A LV A P R I S E T, DUBBLA UPPLEVELSEN
  • 16. BUZZ VS. VERKLIGHET VC-backade startups Startups utan VC-pengar @ANNIKA
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  • 19. E N S TA R T U P G E R D I G N YA S K I L L S Photo: Marjan Krebelj / Flickr @ANNIKA Bild: yooperann/Flickr CC BY NC ND Bild: Steve Rhodes / Flickr CC BY NC ND
  • 20. D U H A R A L LT AT T V I N N A O C H L I T E AT T F Ö R L O R A @ANNIKA
  • 21. TA C K F Ö R A T T D U LY S S N A D E ! FÖLJ MIG HÄR! ANNIKA ANNIKALIDNE ANNIKA@LIDNE.COM 070 435 05 45 annikalidne.com/blog