1. Guiding the Small Business
Card Holder Towards A
Prosperous Direction
SLEEPER SQUAD
2. We aim to empower small businesses with
data to make analytics-driven decisions.
Our Mission
3. Executive Summary
Assess the opportunity to
help Small Business
consumers through data
sharing
Disrupt the Small Business
Credit Card space by
providing a competitive
offering and continue
changing banking for good
ASSESS
Craft a meaningful
customer experience and
UI system to ensure
Small Business
cardholder satisfaction
CRAFT DISRUP
T
ASSESS CRAFT DISRUPT
4. ASSESS CRAFT DISRUPT
Compass® will leverage a modern UI system that allows Small Business
Card Holders to comprehensively understand their business at a glance
5. Users will have access to varying levels of data
depending on their subscription model
ASSESS CRAFT DISRUPT
Performance KPIs
Operational plans and budgets
Results
Strategic
goals
COMPASS®
BASIC
● What we want to be
● Local market share percentage
● Updated daily
● Limited by minimum sample
● Customer insights
● Perks of previous tiers
● Updated weekly
● Compare with personal sales figures
● Limited by area (i.e. NW DC)
● Perks of previous tiers
● Average sales per location
● Updated quarterly
● Specific to Merchant Category Code
● Restricted by region (i.e. Virginia)
COMPASS®
GROWTH
COMPASS®
PREMIUM
Level 1 - Free
Level 2 -
$60/month
Level 3 -
$300/month
Tiered
Subscription
Plan
6. Risks & Mitigations
Client
Confidentiality Data Leaks/Theft
Low Initial
Awareness
Limit Sample Size,
Anonymize data, and
Provide Aggregate
Summaries
Include NDAs in
Terms & Agreements,
Add-In Fortified
Firewall
Feature Compass on
CO’s Website and
Market Alongside
Spark Cards
RISKS & MITIGATIONS FINAL OVERVIEW
7. Final Overview
Compass® will allow Capital One’s Small Business Card Holders to explore their company insights and bring
their businesses’ prosperity.
RISKS & MITIGATIONS FINAL OVERVIEW
ASSESS
CRAFT
DISRUPT
Today, we will be introducing a new Capital One tool that will effectively guide small businesses towards better financial decisions and greater long-term success.
The mission that we set out to achieve is to empower small businesses with easy-to-understand data that ultimately allows them to make analytics-driven business decisions.
Ricky will now introduce this new tool that you’ve all been waiting on.
“Welcome to Compass”?
https://smallbusiness.com/economy/annual-median-revenue-of-small-business/
Price calculation for compass growth is median revenue for small business (100,000) * POS cost (2.7%) * value driver of data analytics (30%) divided by 12 ~ 67. Decrease to $60 to be competitive
A large risk to consider is client confidentiality. The data provided to our Compass users will use a minimum sample size to avoid direct competition between small businesses and anonymized data will allow for industry knowledge without compromising individual transactions.
Obviously, there is reason to be concerned with data leaks and proprietary theft. The primary card manager will be responsible for signing a non-disclosure agreement and will have the primary login for Compass. Our product will be protected by a fortified firewall.
We assume that when Compass first launches, there will be low initial awareness for our current Spark customers. The implementation plan highlighted a number of marketing strategies we plan to use to encourage current customers to use the product.
Client confidentiality → mitigation: Compass will only share data above a specific sample size in order to anonymize data points and provide aggregate summaries
Customers may publicize data → mitigation: NDAs must be signed by the primary card manager, limiting the access to Compass
Information theft → Add-in Fortified Firewall to prevent algorithim and Proprietary information theft
Low awareness →
Although there are risks to mitigate and precautions to take place, our Compass tool will allow Capital One’s Small Business Card Holders to delve deeper into their company insights, providing them with the tools necessary to bring their businesses’ greater prosperity.
With Compass Premium, Cassie has been able to see more useful data about her company than ever before, capitalizing on busy hours and cutting costs where applicable. She has since expanded her business into Fairfax, Virginia, reaching a sound conclusion in Cassie’s Story.
Thank you for listening and we can now take questions!
