EthOS is a Human Insights platform that helps companies capture and analyze experiences from the people most important to their business. EthOS gives companies a lens into the everyday lives of their customers, consumers, and employees. By seeing how people interact with products and services in real-world situations, companies are able to identify hidden problems, unearth new opportunities, and better understand the needs of their customers. Picture and video-based tasks allow you to be in-the-moment with participants, and live chat functionality helps you derive deeper understanding through real-time probing. Easily analyze and organize participant entries on Ethos’s intuitive dashboard. Out of the box reports, along with automated transcriptions, sentiment, and tone analysis help you uncover themes and insight more efficiently. EthOS is a simple to use DIY tool, but our team of researchers are available to offer a helping hand or take on full-service projects.

1. Mobile
Ethnography:
Discover problems early, unearth new
opportunities, and gain a deeper understanding
of your users
Learn more: https://www.EthOSapp.com
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2. About
EthOS
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Ethnographic
Observation System
“Fundamentally,
ethnography is about
making the ordinary
extraordinary and
seeing things hidden
in plain sight”
EthOS was developed by Ethnographer Siamack
Salari to help companies make more empathetic
business decisions by giving them a lens into the
everyday lives of their customers, consumers, and
users.
Today, EthOS is a robust qualitative platform that
facilitates discovery and exploratory research
through digital ethnography, mobile diary studies,
and chat-based interviews.
Empathy Through
Ethnography, Diary Studies, &
Chat-Based Interviews
- Siamack Salari (Founder)

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Use EthOS to Discover & Explore
Diary
Studies
Digital
Ethnography
Chat-based interviews
and focus groups
Discover
• Illuminate the unknowns
• Find hidden problems with products and services that arise in
real-world use cases
• Unearth new business opportunities
• Learn what users need
• Observe behaviors, routines, and motivations
Explore
• Understand the context to identify the full scope of problems
• Develop a deeper understanding of your users and develop personas
and journey maps
• Put project design into context
• Validate/invalidate your business assumptions
• Find patterns and commonalities
Methods Outcomes

4. 4
Conduct Ongoing Listening & Generative
Research
Companies that don’t listen and
conduct ongoing generative research
are stuck in survival mode as they can
only be reactive.
• Keep a pulse on the ever-changing
needs of your customers.
• Identify customer frustrations
early, before they become
widespread problems.
• Gain a deeper understanding of
customer needs through a
longitudinal view of their
behaviors, routines, and decisions.

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The EthOS Platform

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The Apps + Insight Dashboard =
The Apps
Used by participants to
complete tasks as they go
about their day.
The Dashboard
Used by researchers to assign tasks,
analyze entries, and probe participants
for deeper understanding.

7. Collect
Contextually
Rich Data
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• Gather high-quality video, picture, and
audio data from users as they go about
their day.
• Gain a rich understanding of who your
customers are and what they need by
capturing authentic moments from real-
world situations.

8. See the
World
Through the
Eyes of Your
Customers
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• Observe routines to identify problems and opportunities
by seeing how customers interact with your products in
their everyday lives.
• Ask follow-up questions to
further your understanding.

9. The Insight Dashboard
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• All entries submitted by
participants are neatly organized
on the Insight Dashboard where
you can review, filter, and code
submissions.
• Use the smart search to find entries
that mention specific keywords in
videos, descriptions, open text
responses, and probing
conversations.
• Save filters as workspaces to
organize entries into themes.

10. Expanded Entries
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• You can click on entries in the dashboard to expand
them and conduct further analysis.
• All video and audio entries are automatically
transcribed.

11. Sentiment & Tone Analysis
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• AI-powered by IBM’s Watson allows you to capture intimate, in-the-emotion moments, and analyze them with
automated sentiment and tone analysis.

12. Sentiment Analysis Report
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• An out-of-the-box sentiment analysis report
facilitates quick reads.
• Easily see what people like and don’t like, then dive into
areas of interest by asking follow-up probing questions.

13. Trending Report
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• A trending report helps you uncover themes by
tracking keywords used by participants throughout a
study.
• Click on keywords to show all the entries related to
them.

14. Quantitative Reports
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• Assign single choice, multiple-choice, and scale type
questions and view aggregate data in an out-of-the-
box report.
• Data can be exported to CSV for additional analysis in
platforms such as SPSS.

15. How it Works
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Import participants from your
customer list or have us find
participants for you.
Design an interactive project for
your participants in a matter of
minutes with our easy-to-use
task builder and phone
simulators.
Participants download the EthOS
App and complete the tasks you
assign them.
Have live conversations with
participants to probe further or
create individual follow-up tasks
to gather deeper insight.
Easily organize and analyze
participant entries on our
intuitive dashboard with
automated coding, advanced
filtering, and on-the-fly
transcriptions, sentiment, and
tone analysis.
Recruit
Field Analyze
Build a Project
Moderate

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Be Agile & Take Control
EthOS is a true DIY platform that
allows you to have more control
over your research.
Setup a project in minutes
• Started by Jamin Brazil, the founder
of Decipher
Recruit and launch in a
matter of days
• Reduces recruiting time by 80%
• Proprietary consumer and B2B panel
• DIY screener builder
• Video auditions
• Incentive Management
• Upload into EthOS

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Diary Studies Shop-Alongs
Shelf Tests Package Tests
Digital
Ethnographies
Concept
Tests
Usability
Tests
Co-Creation/
Ideation
IHUTS Journey
Maps
Projects You Can Run With EthOS

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Why Use EthOS for Research?
It’s a powerful generative and exploratory research
platform that helps companies:
• Identify problems early
• Unearth new business opportunities
• Develop a deeper understanding of customers and their needs
• Make more empathetic business decisions that lead to products and
experiences customers love
https://ethosapp.com/ux-research

19. Pricing & Service Options
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Per Project (DIY)
EthOS was designed to be a DIY platform.
In this model, you pay per project and manage
everything yourself.
Helping Hands
You'll be assigned a project manager that will be
available to assist with setting up the project,
tasks, and implementing best practices.
Full Service
If you don't have the time, resources, or in-house
expertise to manage a project yourself, the EthOS
research team can take over. We'll handle the
entire project from design straight through to
reporting.
Yearly License (DIY)
A yearly license gives you access to the EthOS
platform for a year so you can conduct ongoing
generative and exploratory research.
https://ethosapp.com/pricing

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Put Users at the Core of Your
Company Strategy
Feel free to reach out to us if you have any questions
Phone: (346) 831-3167
Email: anne.collins@EthosApp.com
United
States
680 Main St. Suite 536
Stamford, CT 06901
Europe Rue du Cerf 231
1332 Rixensart, Belgium