Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Direct Marketing: Operation Smile


Published on

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

Direct Marketing: Operation Smile

  2. 2. A Smile
  3. 3. Our objectives– To increase the numbers of volunteers, medical ones and community ones by 20% within two years– To collect donation, financial and material by 30% within a year– To double the number of visitors of the website who sign up, and keep them interested in the project after their visit
  4. 4. Key Areas
  5. 5. – Our mission Sub-areas– Volunteers – Medical Volunteers – Community Volunteers– Donations • Financial • Material– News
  6. 6. Operation Smile: The Website Search URL Keywords Tags Engine Photos Articles Logo AdsFunctions About us Volunteers Links
  7. 7. Determine effective navigation• Don’t Make your Users Guess!• Keep it high• Consistency is Key• Don’t be Adventurous• Add a ‘Home’ Button• Quality, not Quantity .
  8. 8. Other non-profit organizations<head> <title>UNICEF - UNICEF East Asia and Pacific</title> <meta name="description" content="Find out howUNICEF works to uphold childrens rights in East Asia and Pacific."> <meta name="keywords" lang="en" content="UNICEF, EastAsia, Pacific, donation, childrenasia, development, EAPRO, rights, child protection, childrights, charity, equity, poverty, nutrition, health, HIV, AIDS, education, emergencies, crisis, water, sanitation, adolescent, humanitarian,disasters"> <script src="/eapro/14674.js" language="Javascript"></script> <link href="/eapro/14677.css" rel="stylesheet" type="text/css"/>
  9. 9. Other non-profit organizations<head> <title>Cleft Palate Foundation</title> <meta name="Keywords" content="cleft palate, cleftlip, foundation" /> <meta name="Description" content="The Cleft Palate Foundation(CPF) is a non-profit organization dedicated to optimizing the quality oflife for individuals affected by facial birth defects. " /> <meta name="Author" content="Samedis" /> <script type="text/javascript"src=""></script> <script type="text/javascript">google.load("jquery", "1");</script> <script type="text/javascript" src="/js/site.js"></script></head>
  10. 10. <head> <script language="JavaScript" type="text/javascript"src="/components/print/printer-friendly.js"></script> <title>Worldwide children’s charityorganization, Operation Smile, provides cleft lip and cleftpalate surgeries for children in need. - Operation Smile</title> <meta name="keywords" content="mile, smilecharity, children’s charity, cleft lip, cleft palate, cleft lipdonation, cleft lip/palate charity" /> <meta name="description" content="We help treat facialdeformities such as cleft lips and palates all around the world.Learn how you can help today!" /></head>
  11. 11. Metatags Coding Program Description Keywords Special HTML codeSearch engines use the information stored in meta tags when they index Web pages.
  12. 12. Suggested Metatag for<head> <title>Operation Smile</title> <meta name="description" content="We put the smiles back onthese childrens faces."> <meta name="keywords" content="cleft palate, world childrenorganization, free operations for children, charity, give smile, operationhelp, cleft tip"> <meta name="copyright" content="Copyright Operation Give aSmile - 2011"> <meta name="author" content="Direct Marketing Group 2"> <meta name="email" content=""></head>
  13. 13. Just to wrap it all up!• The effectiveness of the parts define the overall effectiveness of the whole. – Tags, keywords, photos, titles, content• Consistency is key.• Images are powerful—they can move• What you put in your website—what the users see in your website—is what makes up the users’ perception and image of your company. Perception is reality and image is everything.
  14. 14. •••••