2. Business to Consumer definition
The term business-to-consumer
(B2C) refers to the process of
selling products and services
directly between a business and
consumers who are the
end-users of its products or
services. Most companies that
sell directly to consumers can be
referred to as B2C companies.
3. Example=1 B2C
Starbucks is a retail
company that sells
specialty hot beverages,
cold drinks, and food to its
consumers. This is an
example of a B2C
4. Example=2 B2C
Walmart India, a B2B
website, landed on many
states in India and any
vendors can easily sell their
products on walmarts B2C
marketplace