This document discusses the negative effects of website owners excessively adding internal links to blog posts and articles, disrupting the original content and intended flow. It compares this practice to a friend who always tries to add their own punchlines to jokes, ruining the delivery. While internal linking, or "silo building", is meant to keep users engaged on a site, overdoing it can undermine quality content and turn a good article into a "bad joke that no one laughs at". Content writers craft articles with clear concepts and storytelling, but excessive linking by site owners interrupts the content and fails to enhance the reader experience.