For the first time in 15 years, BMW Indonesia launched the BMW 7 Series produced of Indonesia. The BMW 7 Series Sedan stands for self-assured presence, exceptional performance and maximum comfort. We conducted test drives with media participants to validate how to feel a luxurious driving experience with all the novelty features and advanced technology.

1. THE ALL-NEW BMW 7 SERIES
MEDIA DRIVE.

2. INTRODUCING THE 6TH GENERATION OF BMW 7 SERIES.

3. THE ALL NEW FORM OF LUXURY.
In BMW’s eyes, modern luxury is rooted in the most advanced technologies and extremely fine
attention to detail. This generation of the BMW 7 Series is the most luxurious, most comfortable
and – all round – the best car we have ever built in this class.
”
---
Adrian van Hooydonk, Senior Vice President BMW Group Design.

4. PRECISION
EXQUISITE DESIGN.
GROUND-BREAKING
TECHNOLOGY.
DYNAMICS PERFORMANCE
AND MORE COMFORT.

5. To implement media test drives
for Indonesian assembled BMW 7 Series.
JOB TO BE DONE

6. PURE PLEASURE
PURE EXCELLENCE
DRIVING LUXURY
All participants can feel the first-class
driving along the exquisite journey and
experience all the novelty features in it.
The BMW 7 Series Sedan stands for
self-assured presence, exceptional
performance and maximum comfort.
MAIN THEMES

7. HOW?

8. WITH LUXURY LIKE THIS, A DAY JUST WON’T CUT IT.
48 HOURS OF LUXURIOUS TEST DRIVE.

9. We’re giving you a two days exclusivity on the road with the BMW 48 Hours of Luxurious Test Drive.
Take pleasure in the BMW 7 Series for a whole days to 7 destinations via feasible routes:
Jakarta – Sentul – Bogor – Puncak – Bandung – Purwakarta – Bekasi – Jakarta
Drive around town, towards the scenic view, run errands in impeccable cabin,
and get a first-class journey for how you comfort in it.
LUXURIOUS JOURNEY
BIG IDEA

10. DRIVING PLEASURE, LUXURY AND
LONG-DISTANCE COMFORT REDEFINED.

11. THE EVENTS

12. 48 Hours of Luxurious Test Drive
“LUXURIOUS JOURNEY”
31 Dec 2016 – 1 Jan 2017
Two Days Event
50 pax
Jakarta – Bandung
DETAILS
EVENT TITLE
EVENT DATE
PERIOD
PARTICIPANTS
VENUE

13. 7 selected destinations for
luxurious driving experiences
while trying out the high-tech
features along the journey.
• JAKARTA CITY
• SENTUL (via Jagorawi)
• BOGOR CITY
• PUNCAK, CIANJUR
• BANDUNG
• PURWAKARTA (via Cipularang)
• BEKASI (via Cikampek)
ROUTES INTERIOR
Executive Lounge ACCLERATION
Sport Steptronic
URBAN DRIVING
Dynamics
STABILITY
Bouncy Road
PLEASURE DRIVING
Scenic View
Lunch Break
REST
Park Assist
MANEUVERABILITY
Cornering Ability
BANDUNG
JAKARTA

14. DAY 1
MULIA HOTEL
31 December 2016
• Greetings
• Breakfast
• Registration
• BMW Press Kits
• Pre-Drive Briefing
(Safety, Routes, Emergency)
MEETING POINT – JAKARTA
VENUE
DATE
DETAILS

15. INTERIOR
Executive Lounge ACCLERATION
Sport Steptronic
URBAN DRIVING
Dynamics
STABILITY
Bouncy Road
PLEASURE DRIVING
Scenic View
Lunch Break REST
Park Assist
MANEUVERABILITY
Cornering Ability
BANDUNG
JAKARTA
via Jagorawi
Sentul
Bogor
Puncak
DAY 1
ROUTE

16. DAY 2
INTERCONTINENTAL HOTEL
1 January 2017
• Check-in
• Coffee Break
• Entertainment
• Photo Session
• BMW Press Conference
• One-on-One Session
• Pre-Drive Briefing
(Safety, Routes, Emergency)
MEETING POINT – BANDUNG
VENUE
DATE
DETAILS

17. INTERIOR
Executive Lounge ACCLERATION
Sport Steptronic
URBAN DRIVING
Dynamics
STABILITY
Bouncy Road
PLEASURE DRIVING
Scenic View
REST
Park Assist
MANEUVERABILITY
Cornering Ability
BANDUNG
JAKARTA
Bekasi
via Cikampek
Purwakarta
via Cipularang
DAY 2
ROUTE

18. WAHYU WIWOHO
30 January 1982
• News Producer
• TV Presenter
• Journalist
MC – OPTIONAL 1
NAME
DOB
DETAILS

19. WIDYA SAPUTRA
26 February 1985
• Sportscaster
• TV Presenter
• Actrees
• Singer
MC – OPTIONAL 2
NAME
DOB
DETAILS

20. ANDINI NURMALASARI
25 January 1990
• Sportscaster
• TV Actrees
• Model
MC – OPTIONAL 3
NAME
DOB
DETAILS

21. MODELS & USHERETTE
The models will
only be in Bandung
to be shown in a photo
session with the BMW
7 Series.
Meanwhile, the usher
will take part in the
entire events with their
accommodations that
have been provided
separately.
LAMY, 23 y.o
h. 174 cm
w. 55 kg
Look Agency
MOZH, 22 y.o
h. 167 cm
w. 50 kg
Look Agency
NADIRA, 21 y.o
h. 168 cm
w. 50 kg
ANGEL, 21 y.o
h. 170 cm
w. 55 kg

22. MEDIA INVITATION
Invitations will be
officially sent to all
participants 4 weeks
prior to the event.

23. BACKDROP
DIMENSION
2.44 x 6.5 meter
(JAKARTA & BANDUNG)

24. BACKDROP
DIMENSION
2.44 x 1.22 meter
(BANDUNG)

25. GATE ENTRANCE
DIMENSION
4.8 x 7.2 meter
(BANDUNG)

26. WARDROBE
Wardrobe for MC
and models will
carry the theme
Kebaya Modern
Indonesia from
Anna Avantie.

27. SOUVENIR
We will provide
exclusive souvenirs
for all participants.
The exclusive
souvenir is a special
handmade from
Indonesian leather
craftsmanship.
Should contain the
BMW logo and
tagline.

28. DÉCOR REFERENCES

29. LUNCH BREAK TENT

30. THANK YOU.
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