The document describes a visual display project for a men's clothing store. It provides details on the target customer profile which is predominantly male, Hispanic customers between 36-49 years old. The original merchandising and window display plans are shown along with redesigned plans and rationales for the changes. The redesign proposes adding more mannequins and fixtures to showcase a variety of styles and accessories, as well as removing a wedding dress bust to avoid confusion.

1. VISUAL
DISPLAY
PROJECT
Angelia Cariaso | FMD 258 | Summer 2013

2. STORE PHOTOGRAPHS

3. STORE PHOTOGRAPHS

4. STORE PHOTOGRAPHS

5. TARGET CUSTOMER
PROFILE
 One hundred percent of the customers were
men
 Thirty percent of men were in the 36-49 age
range and 22% were college students
 Customers were predominately Hispanic with
a percentage of sixty-four
 Majority of shoppers were not buyers at chosen
store; 82% were new customers
 Thirty-eight of men shopped alone while 24%
of customers came with friends
 Most of the customers were fashion laggard
with a percentage of sixty-eight

6. ORIGINAL MERCHANDISING
PLAN

7. MERCHANDISING PLAN
REDESIGN

8. RATIONALE FOR
MERCHANDISING PLAN
CHANGES
 Have two front window displays on either side of
store entrance in order to feature more
mannequins as well as showcase different
themes in each window
 Change green carpet to wooden floor for a more
neutral color that doesn’t distract from
merchandise and gives an overall classy look
 Add t-stand fixtures to showcase vest styles &
colors
 Add table and nester to front of store that can be
used as a display fixture to feature accessories

9. ORIGINAL WINDOW DISPLAY

10. WINDOW DISPLAY
REDESIGN

11. RATIONALE FOR WINDOW
DISPLAY CHANGES
 Remove wedding dress bust form to avoid
confusion and not mislead customers
 Add full body mannequins in order to feature
entire 3-piece suits/tuxedos along with shoes
and other accessories
 Have at least 4-5 mannequins to showcase
variety of suit styles carried in store
 Move promotional signage to middle of
window display for balance