1.
#EWeek15
Innovate
EWeek events allowed
students to showcase
their innovative abilities,
from visual design to
programming, under a
team setting
Engage
EWeek 2015 brought
together top companies,
Berkeley students,
clubs, and the local
community together in
its events
Inspire
The central motto
“Engineering Our
Future” for EWeek 2015
aims to inspire our
engineer students for a
bright future
Marketing
Summary:
Engineers
Week
(EWeek)
2015
Author: Jingting Wu, VP of Engineering Student Council & Lead Engineers
Week Coordinator
Designs by: Angela Liu, President of Marketing Community at Berkeley
In collaboration with Marketing Community at Berkeley and Angela Liu,
President of MComm
1
Executive
Summary
Total Attendees: 3,030
Total Facebook Reach: 223,100
Increased Facebook page likes
from 385 to 625 (62% increase)
from Feb 11th - March 1st
Benchmarks: Feb 11th - first of
Engineering Our Future posts
Feb 23rd - beginning of Engineers
Week and heavy advertising
Feb 27th - end of Engineers Week
and heavy advertising
23
2.
1. ENGAGE
EWEEK
#BERKELEYENGINEER
PHOTO CAMPAIGN
This photo campaign featured
Cal engineering students who
shared their inspirations and
goals as a #berkeleyengineer.
Thousands of likes and
comments were generated
from this, which drove much
of the traffic during EWeek
‘15’s online campaign.
2. UNIFY
“ENGINEERING OUR
FUTURE” BRANDING
STRATEGY
By creating a centralized logo
design and motto, EWeek
events shared a centralized
message and identity that the
targeted students could
associate the separate EWeek
events with when seeing event
pages on Facebook and
activities on campus.
3. MOTIVATE
INCENTIVES &
USEFUL CONTENT
To go from brand recognition
to conversion, ESC and
MComm adopted event
incentives such as food and
puppies, as well as relevant
media content to educate the
audience on EWeek while
providing them with desirable
incentives & useful content to
maximize the amount of actual
attendees.
5.
Individual events
summary:
Total companies: 20 (Juniper
Networks, Intuit, Ford, GM, AT&T,
Google, Pandora, Bolt Threads,
ClickTime, Mann Consulting,
ReMeeting, LIM Innovations, BP,
Kohl’s Digital) + Speakers (President
of SpaceX, CFO of Ford, CTO of
Pandora, Partner at Y Combinator,
Partner at BuildUP, Founder of
Teaman & Company, VP of
Code2040), the WeinStein Company,
SONY Entertainment
Clubs in collaboration: 6 major +
12 minor (Marketing Community @
Berkeley, Berkeley Design Council,
Phi Beta Lambda, HBSA, CalSOL,
FSAE, + 12 Carnival 12 clubs)
