This document provides an overview of a 90-minute webinar on writing effective executive summaries. The webinar speaker, Carolyn Troiano, will discuss how to understand management objectives and demonstrate content mastery when writing executive summaries. Attendees will learn a practical process for creating memorable, results-driven executive summaries, including hitting key points through structure, eliminating unnecessary words, and using lists to capture essential ideas. The webinar aims to help attendees approach executive summary writing with a clear strategy while focusing on the issues that matter most to their audience.

1. Overview
Writing High-Impact Executive Summaries
Date: Thursday, September 15th, 2016, Time: 01:00 PM EDT | 10:00 AM PDT
Duration: 90 Minutes
Speaker: Carolyn Troiano
Management objectives demand that the executive summaries live up to its name. So the
expectation is clear: tell me as thoroughly as possible without wasting a word only the
information important to me so that I can decide on whatever you expect of me.
“Millions of dollars are at stake,” a client for a major pharmaceutical company recently
said. “All the logic and due diligence I put into the proposal are useless unless I can
move the CEO to act on the strength of the executive summary format alone.”
Writing executive summary requires the writer to fulfill two objectives: understand
management’s objectives and goals for reading the executive summary, and
demonstrate content mastery of the original document by including and excluding
information based on those reader’s objectives.
Achieving these objectives means that executive summary writing is as much a reading
assignment as it is a writing assignment; however, we read and write not for what
interests us but for what interests the executive reading the summary.
Why should you attend?
When writing an executive summary of research findings, you have many choices
because volumes of information about most topics inundate you in a content-crazed
world. And when suggesting a course of action, you have many choices because
management’s direction changes course rapidly in a volatile marketplace.
For these reasons, businesspeople often ask, “What should go into an executive
summary template?” In business, many disparate staffers assume the task of
summarizing in writing. Some are account executives writing executive summaries of
their own proposals for their clients; others are junior executives briefing management on
an issue by compiling useful data from numerous reports; still others are administrative
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2. assistants writing executive summaries of articles or books to save their managers
reading time. Regardless of your role, possessing the ability to summarize effectively can
make a significant difference in your career.
Discover the keys to guiding your managers, team mates, clients, and vendors through
complex content clearly, succinctly, and powerfully. Attending this webinar will enable
you to employ a practical process for creating and critiquing memorable, results-driven
executive summaries. This interactive session will allow time to answer your questions
about executive summary issues you encounter regularly.
Areas covered in the webinar
This webinar includes the following learning points:
 Four power points of executive summaries
 Revising and editing summaries based on the business context
 Hitting high notes through solid structure
 Getting to the point by eliminating verbiage
 Using lists to capture essential supporting ideas
Learning objective
Attending this webinar will enable you to:
 Approach the writing situation with a clear and useful strategy.
 Fuse the purpose of the summary with the issues that matter to your audience.
 Sort ideas to clarify the key points.
 Craft paragraphs that reinforce the intent of the executive summary.
 Edit language to move the reader to action.
Who will benefit
This webinar will provide valuable assistance to:
 Accounting professionals
 Banking managers
 Business forecasters
 Economic advisors
 Executive consultants
 Information technology experts
 Pharmaceutical representatives
 Retail specialists
 Risk analysts
Speaker profile
Philip Vassallo, Ed.D. has provided comprehensive communication consulting to over
25,000 employees across diverse professional disciplines. His services include teaching
and coaching writing and presentation skills, designing interactive courses, assessing
professional writing, and writing or editing for numerous organizations. He holds a B.A. in

3. English (Baruch College), an M.S. in education (Lehman College), and a doctorate in
educational theory (Rutgers University).
Course Instruction - Dr. Vassallo has taught on the undergraduate and graduate levels
since 1977, most recently as a faculty member of the Beijing International MBA program.
He has taught, coached, and supervised in-person and online communication training
programs to executive, administrative, managerial, supervisory, scientific, and technical
professionals.
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