Supply chain story illustrating how geographical location and transportation limitation impact product price. The icons and pictograms I used here were developed together with friends from Infodiagram.com

1. Why is milk more expensive
than a beer?
…it’s all about supply chain costs

3. Area: 61 022 km2 (23 531 sq. miles)
Population: 2 642 (2012) + tourists
The only fresh products shop
Storage, especially for winter
Wholesale on the main land
Svalbard
The most northern part of Norway

4. Svalbard
Other products:
Canned or dry
food, detergents
Every 14 days
Fresh products:
milk, fruit,
vegetables
Every day

5. Svalbard
Other products:
Canned or dry
food, detergents
Every 14 days
Fresh products:
milk, fruit,
vegetables
Every day
Due to costs of transport 1 liter of milk is about 50%
more expensive than 1 liter of beer.
Inspite of TAX free prices.
* During winter all products
are shipped by plane because
of the thick layer of ice on the
sea