Recommended
More Related Content
Similar to Persuasive communications
Similar to Persuasive communications (20)
More from Andy Mihans
Recently uploaded
Recently uploaded (20)
Persuasive communications
- 2. Introduction Communication is a necessary skill for every fire officer Emergency and non-emergency communications require skill and practice It is essential when dealing with subordinates, supervisors, and the public Persuasion is one of the most powerful communications tools available to the fire officer
- 3. Crisis “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” John F. Kennedy
- 4. Persuasion Process aimed at changing a person's attitude or behavior toward some idea, object, or other person, by using written or spoken words to convey information, feelings, or reasoning.
- 5. Motivated Sequence Pattern Alan Monroe Speech professor at Purdue University in the 1930s and founder of the College of Communication there Created an organizational pattern for communications in order to most effectively persuade a listener
- 6. Motivated Sequence Pattern Five step sequence Attention Need Satisfaction Visualization Action
- 7. Attention Get the attention of the listener Attracts the listener to what you are about to say Use of media Sound or movie clip Picture Use of an anecdote, quote, or overhead question Facts or statistics Used to draw the listener in
- 8. Need Defines the problem or situation Shows how the listener is affected by the problem Illustrates the need for a change Use examples or statistics to illustrate that the problem exists
- 9. Satisfaction Outlines the solution to the problem Shows how the solution will actually solve the problem Explains how the solution was reached How the solution worked in other similar situations Allow listener to voice any concerns or questions
- 10. Visualization Show how the solution will benefit the listener Allow listener to visualize what their situation would be when the solution addressed the problem
- 11. Action Tells the listener what they must do to solve the problem Shows that the solution must be implemented right now Make sure that the action steps is contained in a clear, concise timeline that concludes with a positive outcome
- 12. Summary The Motivated Sequence Pattern can be used for any audience – large or small Can be used to address any issue Provides for a logical sequence for discussion.