In the world of collaborative consumption, what's mine is yours and what's yours is mine - for a fee. Pioneering services like Incrediblue have proliferated into shared yachts. The idea behind building incrediblue was not to follow a trend or use a buzzword, but to update boating holidays and make sea related activities affordable and accessible to more people. Incrediblue’s goal is to simplify the process of booking boat rentals for boat owners and tourists in an effective way.

1. Γατσαποστόλη Ζωή
Zάγκας Διονύσης
Καββαθά Παναγιώτα
Κουτσούκου Γεωργία
Μιχαλιτσιάνου Μαριάννα
Ρούσσου Ελένη
Χριστογεώργου Ανδριάνα
Mobile
Reputation &
Collaborative
Consumption

3. Table of Contents
Social
Media
Trust
Sharing
Information
Mobility/ Mobile
Sharing economy
Personification
of the Company

4. Incrediblue
work flow
Week 07-13/12:
• Presentation of incrediblue in Innovathens.
• Networking with the Founders. (Α. Fiorakis, G.Gatos )
Week 14 - 20/12:
• Contact with the communities and participant observation.
• Waiting for the founders’ approval to arrange the dates of the participant observation
• Making a draft with the facts
Week 21-27/12:
• Analysis of the facts
Week 04- 10/01:
• 3 meetings and participant observation in the offices of Incrediblue
Week 11-17/01:
• Analysis of the facts
• Conclusion
Week 18-24/01:
• Presentation of the Results

5. How incrediblue works
Reserve one of our yacht trips in
just 3 simple steps

6. SELECT YOUR CREW1
Are you going to
have a blast with
your best friends,
or will you be
waking up to the
sweetest smiles on
the planet?

7. PICK YOUR TRIP2
Select your
favorite
destination,
the type of
holiday you’re
looking for,
and the dates
you want to
travel.

8. CHOOSE COMFORT LEVEL3
• Standard
• Superior
• Deluxe.
Find out which
one’s right for
you.

9. Holidays built for those who
enjoy the nicer things in life

10. Your home at sea
Inside each hand-picked
yacht, you’ll find all the
creature comforts of a
floating hotel room.
Enjoy amazingly
different views
every day of the
week!

12. Meet their crew
Any ship is worthless without a great crew to man it! Here are the
people that fuel incrediblue.
ANTONIOS
FIORAKIS
Founder,
CEO
THEODOROS
ORFANIDIS
Co-Founder, CTO
GEORGIOS
GATOS
Co-Founder,
COO

13. Meet the whole crew

14. What they do on a typical day 10 to 7 p.m.
Thodoris Orfanidis CTO
IT Department
After the meeting:
• Planning business
canvas
• Daily reports, metrics
• 3-4 annual meetings
• Long term strategy
• Site- coding
• Micromanagement
• Holiday trips to other
countries
• Taking a look into
developers’ suggestions
George Gatos COO
Financial Accounting
After the meeting:
• Gets in contact with
lawyers, accountants and
fleet manager
sales
• Updating executives
• Reports – Internal use
investors
• Meeting with the boat
owners
• Brainstorming
• stand by for whatever
may occur
Antonios Fiorakis CEO
Marketing Department
After the meeting:
• Building marketing
plans and
campaings
• Getting updates on
the day's
deliverables,
deadlines, project
statuses
• Meetings with
team members

15. Adventurous-starting a company or
investing or joining a startup is like
embarking on a four-week backpacking
journey with enough food for one week
Patient- be comfortable with uncertainty
Not Perfectionists-embrace the messiness
Salesy Visionaries- everyone wants to hear
about your passion from you so speak to
the heart of the matter
Ready for resilience-emotional strength,
less discouraged by setbacks, adaptable to
change
Characteristics of the Founders

16. Meet the whole crew

17. Why choose incrediblue
BEAUTIFUL BOATS
All our boats have been hand-picked to
ensure your total comfort and include a
separate skipper cabin, toilets, a well-
equipped kitchen, hotel-quality bed linen
and towels.
PROFESSIONAL CAPTAINS AND CREW
Captains are experienced, discreet and
friendly professionals who ensure you only
need to concern yourselves with holiday
niceties.

18. TRAVEL EXPERTS
Our travel experts know
the waters intimately. They
will reply to any questions
you might have and help
you plan your holiday
exactly as you imagine it.
SMOOTH SAILING
ALL THE WAY
From the moment that
you book your holiday,
we’ll take care of the
details so you can
simply relax and enjoy
every moment.
SECURE
TRANSACTIONS
To further ensure your
peace of mind, we entrust
our electronic payments to
Braintree, one of the most
reputable electronic
payment providers in the
world.

19. Social Media
• 30.544 likes
• 37 ratings: 35 *****, 1****, 1*
• 1 international page, english
posts only (Incrediblue ‘s main
offices are in England.)
• greeks and foreigners are active
on facebook
• New posts everyday or every
other day discount offers and
contests are running
“Incedicontest” is running at the
moment Hashtag
#incredinostalgia
Facebook

20. Twitter
• Initially they recruited via twitter
• Tweets and retweets are mostly about Incrediblue itself, or other
relevant subjects ( water sports, enviromental issues etc) to create a
content
• English posts only
• Hashtag #incredinostalgia
• Joined twitter in Dec 2011
• 2.426 followers
(mostly from Greece)
• 1.571 following
• 18,2k likes
• 1 list - Yachting
• 1033 tweets

21. Instagram
• 451 followers
• 793 following
• 140 posts
• Posts from trips and
destinations
• Incrediblue reposts their
customers’ photos
Linkedin
• 1,280 followers
• Exclusively for recruitment
• Comments of admiration

22. Youtube:
• 16 subscriptions
• 4 videos
• Last update 2 months ago
Google+:
• 107 followers
• 31.669 views
• Communities: Boating, Sailing
• Mainly interacts with
foreigners than with Greeks

23. • The owners don’t trust other captains with their boats
• Funding from other countries –free publicity
• Capital Controls-trust in the company and the customer care
Trust

24. What do they share
• Services→ Trip’s
experience.
• Added Value: food,
nanny, hostess,
transportation
• Feelings

25. Mobile-Mobility
• Not mobile application
• Skippers  Use mobile
phone for connection
with the platform. They
believe that users use
the platform via mobile
or tablet.
Incrediblue’s perception
• Users/ clients: Use 30% mobile/ tablet. Book the yauchts
from p.c
• Next Goal: Mobile application for skippers

26. Personalization of company
• Skippers -- crew → direct
communication
• Skippers- company → emails ,phones
• Clients -company → Customer care-
social media

27. Information
Website contains useful information for:
1. the the boat and the sailor-skipper.
2. the trip
Information transmitted from the client to the
company, from the company to the boat owners
or the sailors (and vice verca) via e-mail
Website contains useful information for:
1. the boat and the sailor-skipper.
2. the trip
Information is transfered from the client
to the company, from the company to the
boat owners or the sailors (and vice verca)
via e-mail

28. Sharing Economy
Incrediblue has a sharing economy system:
• 70% of the owners have only 1 boat
• are not professionals
• they rent, share their personal boat as bare boat
BUT
• The owners don’t always trust other skippers
• There is also the matter of taxes

29. Customer Care
1. Email-questionaire
2. Trust pilot
3. Site-experience
evaluation
4 people that improve the
client-owner communication
and experience

30. Greek People
• Trips location-starting
point accessible with
the car
• Last minute bookings
• Value for money
• Budget sensitive
Foreigners
• Trips location-starting
point/places with
airport
• Early bookings
• Value for money
• Luxury boats-extra
boats-transportation-
nanny-hostes

31. • 4 people + designer
• Latest edition of the site-the client can see the prices without having to
subscribe
• Also Includes the owner’s profiles as well as pictures and the boat’s brand
• When booking, both the company and the owner are being simultaneously
informed
• 2 major milestones on the site(updates after high season)
1. 2015 january
2. 2016 (happening now)
Technical Department

32. The company
and its Values
• Positive Attitude 
enjoyable, more
comfortable workplace
• Active listening effective
communication
• Treat everyone with respect
• Develop meaningful bonds
• Coherent-open culture
• Open architecture-
collaboration

33. Conclusion and General Observations
1. Target Group Families- Friends-
Couples
2. Site Update 2015 -Update 2016
3. Mobile  Application for the owners
Browsing 80%
4. Users First time Users 55% -
Experts45%

37. Thank
you