Communicating anything to anyone
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Everyone thinks they are a good at communication, but... how many times have you been at an event talking to someone you really didn’t want to talk to? Been sold to by someone who didn’t get that you weren’t interested? These are examples of bad communication and they all have a few things in common; they weren’t efficient and they weren’t effective. They didn’t go into the communication with the right mindset and the right preparation. Also, sorry to say it, but your own communications probably suck too. But after this talk you’ll have a leg up on your competition: you’ll know your communication sucks... and you'll know how to fix it.
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Communicating anything to anyone
- 1. Communicating anything to anyone andrew murphy andrew@pillarleaders.com
- 2. ● What is communication? (5 min) ● Why do we communicate? (5 min) ● Pillar Leaders’ No 1 rule of communication (10 min) ● Pillar Leaders’ No 2 rule of communication (10 min) ● Example (10 min) ● Homework - homework@pillarleaders.com (2 min) Agenda
- 3. 1990 1995 2000 2005 2010 2015 2018 Who am I? Andrew Murphy coding for fun Global go-live coding for a job leading technical teams training in australia
- 7. Why do we communicate?
- 8. ● Feel ● Think ● Do Why do we communicate?
- 9. After your communication what do you want them to ● Feel, ● Think & ● Do? Pillar Leaders’ No 1 rule of communication?
- 10. Start End Middle
- 11. Start End Middle
- 12. Start End Middle
- 13. Start End Middle
- 14. How do you get them to Do?
- 15. It’s got to be in their interest!
- 16. Talk about Benefits not Features Pillar Leaders’ No 2 rule of communication?
- 17. Subject: TIMESHEETS!!! Body: How many times do I have to chase you guys to get your timesheets in? I am sick and tired of doing it!!!! I don’t want to keep chasing you like a parent having to scold a naughty child, seriously. Get to it! Example
- 18. Subject: Timesheets Body: Can you all please email me your timesheets by COB Friday Example
- 19. Subject: Making sure you’re paid the right amount this month Body: Can you all please email me your timesheets by the end of the week so I can update payroll to reflect what you have earned. Example
- 20. Subject: FYI - Our new tax offering Body: I just thought you’d like to know that we are launching a new service which helps you with your tax returns. We are more efficient than our competitors and we have specific domain knowledge in your business area. If you’re interested let us know. homework@pillarleaders.com Pillar Leader’s Homework
- 21. Communication Masterclass - 25th Feb pillarleaders.com/communication andrew murphy andrew@pillarleaders.com Pillar Leader’s 4 rules of successful communication + Emails, Presentations, Phone calls, Giving feedback and more
- 22. Early bird tickets - 30% off + Special Lunch and Learn Code - 15% off “ VIP2019 “ andrew murphy andrew@pillarleaders.com Communication Masterclass - 25th Feb pillarleaders.com/communication
Editor's Notes
- Everyone thinks they are a good at communication, but... How many times have you been at an event talking to someone you really didn’t want to talk to? How many times have you been sold to by someone who didn’t get that you weren’t interested? How many times have you been sat in a presentation and been bored out of your mind as the presenter droned on, reading his slide deck in a monotone voice, never seeming to stop, going on and on without even seeming to breathe? Wishing you were anywhere else in the world other than right there. These are all examples of bad communication and they all have a few things in common They weren’t efficient and they weren’t effective They didn’t go into the communication with the right mindset and the right preparation We can all recognise bad communication, and yet we have this cognitive dissonance that makes us do the things to others we hate done to ourselves Sorry to say it, but your own communications probably suck too We all hate getting those humongous emails that take half an hour to read, but then we start our own email and think to ourselves “I need to make sure they understand everything. I need to make every point I have in my head” And suddenly you’ve spent 2 hours writing the email and got a scroll bar a nanometer thick! But after this workshop you’ll have a leg up on your competition, you’ll know your communication sucks... and you know how to fix it A lot of this is about active listening and empathy Most people think about the other person in the conversation only 5% of the time If you can up that to only 10% then you’ll be twice as good as everyone else
- Let’s take a step back and ask a couple of questions What is communication
- Are we 5 minutes in? Why do we communicate? Activity Think, feel & do Why “think” and “feel”? They lead to “do”
- Number one rule What do you want them to TFD? What comes after? What comes next?
- Are we 10 minutes in? Feel comes before Think The first step in successful communication is being able to know, think about and express what you want the recipient to TFD
- Okay, so how do we focus on TFD? Most people start with the beginning With the problem, for example People check out and stop listening very quickly Begin with the end in mind!
- Okay, so how do we focus on TFD? Most people start with the beginning With the problem, for example People check out and stop listening very quickly Begin with the end in mind!
- Begin with the end in mind! Meta activity What do I want you to think, feel and do after this workshop?
- But even when you know what you want to get out of it, you might not know how to get it from the other person
- They need to know why it’s in their own best interests
- Are we 20 minutes in? Features vs benefits A sales technique Drill vs hole Bring yourself into their logic not try to bring them into yours Simplify language Long and complicated words Knowing your audience Technical words (either native language or subject matter) Puts everyone on an even field Workshop activity Features vs benefits for something Tesla Even name their features about benefits Ludicrous mode
- Make sure I have 10 minutes left
- Only spend 5 minues here