New York & Company (NY&Co.) has a long history of retail tradition. NY&Co wanted to expand their customer base for their new product launch by working with Realtime Media to create and implement a PromoPick Instant Win and Sweepstakes. Take a look at our case study and learn more about Realtime Media at rtm.com

1. NY & Co.
Case Study

2. The Mission
Drive consumer engagement
Acquire email opt-ins for New York and Company’s database
Encourage in-store purchases with New York and Company’s rewards card holders
Build brand awareness for New York and Company
A C Q U I S I T I O N
Returning Visitors
Registrations
Opt-Ins
E N G A G E M E N T
Time on Site
Repeat Plays
Shares
A W A R E N E S S
Media Impressions
Microsite Visitors
Page Views
Social Amplification
Activate on social media to encourage sharing New York and Company content with
their friends

3. The Solution
Sweepstakes, Instant Win, & Promopick
A sweepstakes and instant win combination game satisfied instant
gratification as well as generated excitement for the grand prize.
Each user played the instant win game to immediately be
rewarded with a small prize. Each time a user played the
game, a sweepstakes entry was generated for a chance to
win four tickets to the Radio City Christmas Spectacular in
NYC and meet the Rockettes. The grand prize also included
the price of air fare and a hotel room for 3 days and 2 nights.

4. The Results
A W A R E N E S S
2x Returning Users per Shared Link
I N S T A N T W I N
Over 100k Game Plays
D A T A B A S E G R O W T H
60% Opt in Rate for Remarketing

5. Customer
Experience

6. Landing Page

7. Registration Form

8. Instant Win Game

9. Instant Win Game

10. Thank You Page