2. Persona - Steve the Struggling Student
Steve is a university student. He is taking a heavy course
load this semester. On top of his classes, Steve has a lot of
other commitments: he belongs to several clubs on
campus, is looking for a summer job, and likes to hang out
with his friends.
Steve is motivated to do well in his classes but he struggles
to balance his class work (particularly weekly projects and
homeworks) with other commitments. He sometimes
turns in assignments late and can’t devote as much time
and energy to his work as he would like. Steve is stressed
about this semester. He thinks he is good at managing his
time, but he wonders if he could do a better job.
3. Key Takeaways
Think -He is good but not perfect at managing his time
-There should be an easy automated way for him to manage his time
Feel -Stressed about all his commitments
-Regretful that he can’t devote as much time and energy to each of
his classes and his other commitments as he would like
See -Constant reminders that an assignment is due on the calendar
-Grades declining due to his inability to complete assignments on time
Do -Decides on the fly whether or not to work on class assignments
-Occasionally hands in assignments late
-Makes sacrifices he FEELS he needs to make due to his schedule
4. Use Case
As Steve, a struggling university student, I
want to keep track of when I should be
working on my class assignments so that
I can turn them in on time, consistently.
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10. Hypothesis
Apptimization will help students like Steve manage
their time by feeding them measurable, concrete
schedules for completing their work and adapting to
their personal needs.