A brief portfolio made of a few samples from my freelance projects

1. Andrew Curtis
Resume & Portfolio

3. Writing Samples

6. Client Analysis pre Album Release
Campaign

7. Key Publics
Existing Publics
 Current Fans
 Other Bands we’ve
booked/performed with
 Venue bookers
 Other industry pros
Target Publics
 Local Radio
 Local Press
 Local bloggers

8. Situational Analysis
 Facebook: 781 followers
 Instagram: 194 followers
 Twitter: 136 followers
 YouTube: 11 subscribers

9. Goals & Objectives
 Increase Facebook followers and engagement by 10%
 Increase Instagram followers and engagement by 20%
 Sell 50 more tickets than previous show
 Receive features from local newspapers and magazines

10. Strategies & Tactics
 YouTube: Shoot one or two cover videos and upload a video of
radio single
 SoundCloud: Push the radio single on SoundCloud page
 Find radio station to play radio single
 Secure press coverage from blogs and newspapers for album
review
 Create flyers for release party
 Get the album on Pandora

11. Social Media Samples & Metrics