Irn bru pro format main one

Info-graphic Bibliography:
Put your info-graphic bibliography here.
http://creativeskillset.org/latest/blogs/4169_vfx_tutor_bursaries_supporting_the_beating_heart_of_our_vfx_courses qualifications
https://www.indeed.com/salaries/vfx%20editor-Salaries Salaries(payment) 09/17/2017
https://stephenfollows.com/gender-of-film-crews/ gender 12/09/2017
https://www.gnomon.edu/blog/visual-effects-career-paths-what-it-takes-to-be-a-vfx-supervisor skills 13/09/2017
http://www.spinvfx.com/careers/vfx-editor/ requirements 12/09/2017
https://www.theguardian.com/film/2004/jun/11/3 costs all together 13/09/17
http://www.dneg.com/about-us/ companies 13/09/17
http://oscar.go.com/nominees/sound-mixing Awards 13/09/17
http://oscar.go.com/nominees/visual-effects/doctor-strange Dr strange 13/09/17
http://oscar.go.com/nominees/visual-effects/rogue-one-a-star-wars-story Rogue one 13/09/17
http://www.ilm.com/archive/ Lucas Films1 5/09/17
https://www.google.co.uk/search?client=firefox-
b&dcr=0&q=stephane+ceretti&sa=X&ved=0ahUKEwjJ166cu6rWAhVCDMAKHUeZBwcQ7xYIIygA&biw=1600&bih=744 Stephane ceretti 13/09/2017
https://www.google.co.uk/search?q=john+knoll&ie=utf-8&oe=utf-8&client=firefox-
b&gfe_rd=cr&dcr=0&ei=OH69WZL2A-7R8geknZzYDg John knoll 13/09/2017
https://www.google.co.uk/search?safe=strict&biw=1784&bih=805&tbm=isch&sa=1&q=infographics+for+vfx&oq=infographics+for+vfx&gs_l=psy-
ab.3...7060.7728.0.7887.3.3.0.0.0.0.125.230.2j1.3.0....0...1.1.64.psy-ab..0.1.125...0i24k1.ImF71S4f6Gg#imgrc=14ANExjBm55YzM: Inspiration #1 13/09/17
https://www.indeed.com/salaries/Vfx-Editor-Salaries,-Hollywood-CA Vfx Jobs/salaries in Hollywood 17/09/2017
https://www.indeed.com/q-Vfx-l-Hollywood,-CA-jobs.html Hollywood jobs 17/09/2017
https://www.google.co.uk/search?safe=strict&biw=1784&bih=805&tbm=isch&sa=1&q=infographics+for+vfx&oq=infographics+for+vfx&gs_l=psy-
ab.3...7060.7728.0.7887.3.3.0.0.0.0.125.230.2j1.3.0....0...1.1.64.psy-ab..0.1.125...0i24k1.ImF71S4f6Gg#imgrc=9DVHjt_GK7tGxM: Inspiration #2
17/09/2017

Info-graphic Bibliography (References) :
Put your info-graphic bibliography references here.
John Walker. (01/02/2016). VFX Tutor Bursaries: Supporting the beating heart of our VFX courses. Available:
http://creativeskillset.org/latest/blogs/4169_vfx_tutor_bursaries_supporting_the_beating_heart_of_our_vfx_co
urses . Last accessed 13/09/2017 qualifications
.. (09/09/2017). Vfx Editor Salaries in the United States. Available:
https://www.indeed.com/salaries/vfx%20editor-Salaries . Last accessed
13/09/2017.
Salaries >
qualifications
.. (July 22 2014). What percentage of a film crew is female?. Available:
https://stephenfollows.com/gender-of-film-crews/. Last accessed 13/09/2017.
Gender >
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SUPERVISOR. Available: https://www.gnomon.edu/blog/visual-effects-career-paths-what-it-takes-
to-be-a-vfx-supervisor . Last accessed 13/09/2017
Skills >
.. (.). Vfx editor. Available: http://www.spinvfx.com/careers/vfx-editor/. Last
accessed 13/09/2017.Requirements >
Archie Thomas. (11/06/2004). anatomy of a blockbuster. Available:
https://www.theguardian.com/film/2004/jun/11/3 . Last accessed 13/09/2017.
Costs >
About us. Available: http://www.dneg.com/about-us/ . Last accessed 13/09/2017Co.
visual effects. Available: http://oscar.go.com/nominees/sound-mixing .
Last accessed 13/09/2017
Awards(main page)
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w=1600&bih=744. Last accessed 13/09/2017
<Stephane Ceretti

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Vfx jobs in Hollywood, CA. Available: https://www.indeed.com/q-Vfx-l-
Hollywood,-CA-jobs.html. Last accessed 17/09/2017 < jobs in Hollywood
(07/07/2017). Vfx Editor Salaries in Hollywood, CA. Available:
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13/09/2017
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(10/03/2017). FluxVfx – Infographics V3 After Effects Template. Available:
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< Inspiration #2

Info-graphic Research: Qualifications
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Everyone in the VFX, animation and games industries is aware that most of the new talent comes from universities
Whilst there have been attempts to widen participation like apprenticeships, figures for university entry (despite
worries over student debt) remain obstinately high. If you want better new talent in your company, it’s a good
tactic to strike a relationship with a few universities. Or rather, with the tutors on the ground who do the
teaching.

Info-graphic Research: Payment/ Location
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on paper, then scan
those notes and add them here.

Info-graphic Research: Gender

Info-graphic Research: Cost of making a film
You will need to copy and paste this slide several times. Cost of production
=$535,000,000

Info-graphic Research: Responsabilities

Info-graphic Research: Skills Needed
You will need to copy and paste this slide several times. (skills required)

Info-graphic Research: How a company grew
You will need to copy and paste this slide several times. (progress of some companies)

Info-graphic Research: Awards
You will need to copy and paste this slide several times. (awards/achievements)
John Knoll is an American visual effects supervisor
and chief creative officer at Industrial Light & Magic
Stéphane Ceretti is a French visual effects supervisor. He
began his career first as an animator then as a VFX
supervisor at BUF Compagnie in Paris. He moved to
London, UK where he worked at Moving Picture Company
and Method Studio

Info-graphic Research: Lucas Films
You will need to copy and paste this slide several times. Lucas Films

10 facts
1. Gender differences (more men than women in the workforce)
2. Famous companies (double negative, Lucas Films)
3. Qualifications (universities)
4. Different wages for different paths in vfx (mainly and rouply at an estimate of $44,000)
5. Awards in which visual effects have won (Rogue one, Dr strange)
6. Skills required (min. of 5 years working experience)
7. Responsabilities of a vfx editor (making sure edits are in order e.t.c)
8. Costs to run vfx and the jobs similar =$535,000,000
9. References to areas of a vfx (workforce (Los Angeles(Hollywood))
10. A small insight of a company of how it grew (Double negative)

Info-graphic Insparations: #1
The info graphic poster will suit a
spider diagram base look to it, as this
poster is dedicating different facts all
pointing to the one thing that the
poster is about, making it look like
the thing in the middle is at fault or
the cause for all of the information.
The extra space left in the
info-graphic stops the
poster from having too
much information, which
could make the poster
boring to the readers eye,
the additional space leaves
the reader to focus on
what is going on in the
middle, the real
information.
The info-graphic poster sticks
with a colour scheme which
stops the poster from looking
clustered with different and
random colours, as when
looking at it, your eyes feel
relaxed, as there isn’t an odd
colour distracting the rest
The clear bubbles
surrounding the
poster makes the
the fact seem
noticable and
important, as the
bubbles are all
different sizes

Info-graphic inspirations: #2
Put your info-graphic design work here.
The highest figures on the 3D bar chart are
more bigger, making it look like which is
more important. The size is what inspires
me to show what has a higher number,
and what has the lower number. For the
info graphic, there wont be a 3D pie chart,
but somewhere in the poster, there will be
a size difference in percentage.
The dark and bland background
allows the poster to make you focus
on the bright and colourful charts of
information. This stops the reader
from getting distracted by
surrounding colours.
The way the poster shows the figures, is with shapes,
and by making it look more like a dioramic picture. By
doing this, it stops the poster information from
dragging on, leading the readers to get board, but it
also excites the reader, as its something new and
different to anything else

Info-graphic:
Put your info-graphic design work here.

Research:
Describe how you located, retrieved and stored information:
The way I located and found my information was by Searching the topic I was specifically looking for,
then reference Visual Effects in the search bar. For an example, I would type in VFX jobs payments to
find out This isn’t included for the inspirations, as I only wanted to find Info graphics. This also sort of
doesn’t include for Lucas arts, as I found out they were in vfx from the director who won best video
effects in rogue one, so I located information from references too. The way I retrived my information
was by picking the key facts that answer what I am looking for. For the Lucas arts section, it just
showed a picture of a timeline of films with VFX. That gave me the information I needed, as it showed
me when the first vfx film was introduced. Lastly, the way I put all of my information is by putting
them into separate topic sections. For examples, The inspirations would be on 2wo separate slides,
whilst the skills required will be on a separate slide. This makes it easier to track your information.

Client research:About
Irn Bru is a soft carbonated drink which is known to be from its origin in
Scotland. The drink was first introduced in 1901 and was first made in the
town of Falkirk (in Scotland). It is now the most popular drink in Scotland
(second place is coca cola, which is the most popular drink in the rest of
the UK). The drink was originally called Iron Brew, even though the drink
wasn’t actually physically brewed. After a while, the drink was rebranded
the same name but it is now miss spelt so it isn’t giving any false
information. The other flavors that the company have is zero sugar and irn
bru 32 which is an energy drink.
The advertisement side to the drink is known to have a funny, humorous side to the
industry. One example is this billboard advert, which shows a picture of a cow next to a
quote. This advert is pretty dark but quite funny, as it shows dreams and fantasy, as the
cow is showing how much they love irn bru, that they want to be soaked in it. It appeals
to the audience, as it shows that irn bru is loved so much, that even cows like it. This
poster is an anti realist, as a cow wouldn’t ever say about soaking themselves in irn bru.
The persuasion of the drink is the love that the cow has for the drink, showing how we
might like it
The orange soda comes in different sizes and shape. You can buy Irn bru in a 500m
bottle, which is the most popular sized bottle. You can even buy the drink in a can at
500m too. They also do the smaller bottles and cans, but the ½ a litre bottles are most
popular. Its possibly most popular bottle in Scotland because its so loved by the nation.

Client research: New Advert Posters
Here is a lit of a few examples of the funny poster
adverts filled with cheeky innuendos. You can see
that most of the quotes are quite rude if you read
them, until you look at the picture to realize what
the words actually means. This is comedic and very
humorous to the drink. The drink are trying to use
funny banter to get he audiences attention. This will
make irn bru recognized for having funny and risky
adverts, which will eventually lead to the persuasion
of the audience to actually buy the drink, to see if its
as good as the poster makes out it is.

Client research: Old advert posters
This is an old advertisement poster for irn bru. This poster isn’t like the funny and
humorous posters they advertise today but they have thought of a different approach to
sell the drink. They have used humour to advertise the drink, as the man in the middle is
holding the drink in the air, like he is saying cheers to the reader. This is trying to get the
viewers to join the man, and enjoy the drink along with everyone else. This advertisement
poster is realistic, as the poster is being really honest by saying what is inside the drink,
and how much the substance is contained in the drink, but the non realistic side of the
poster, is that the man isn’t in a room, as he is just in the poster. The poster have thought
about the appeal and persuasion, as the poster tells the truth, by revealing what is inside
the drink, so it solves our problems by knowing what’s inside of the drink.
This is another old advertisement poster that irn bru used to persuade the public to
drink their drink. The advert is saying that strong and macula people make irn bru.
This poster has a humorous side to it, but also a fantasy side as well. The humor in
the poster is the metaphor of the word grinders to represent strong people, which is
quite humorous, and a fantasy for those who wish to have that sort of muscle. The
advert also mentions the birth place of irn bru (Scotland), which appeals more to the
audience, as it shows how much tradition has gone into the drink.. This poster isn’t
realistic, as irn bru isn’t just made by macula people. The persuasion in the advert is
by showing the culture put into the drink.

Client research: TV Adverts/Commercials
In 2000, a commercial advert, (which was set in the 1950s) was made for iron bru. The
advert fits with crude humor, as the family sing “Everybody in the world Loves Irn Bru”, till
the mother starts saying “I used to be a man”. This is supposed to suggest that Irn bru is a
manly drink, so it convinces the male audience. The lines of appeal for the advert is happy
family, and childhood, for those who grew up in the 50s. Even though the advert
somehow got the message out, the advert got seventeen complaints for being offensive to
transgender. This advert later got banned. They persuaded the product by telling the
audience the truth in a happy and cheerful voice (during the beginning).
Going back to comedy adverts, another advert which is set for those who love Irn bru is
the baby Irn bru advert. The Adverts line of appeal fits in with the happy family theme, as
the advert is about a new baby girl being born. The advert is funny, as the name of the girl
is an unusual name, which the man doesn’t like, and tries to fix his problems by drinking
Irn bru. The message and persuasion out of this advert is that Irn bru can get you through
it, meaning it will stop you from feeling bad. Obviously, this advert is an anti realist advert,
as Irn bru can’t physically change your emotions.

Client research: Branding
With branding the irn bru drink, they have thought of many ways to get
their brands recognized. Many brands have something iconic that is trade
marked, for example co co pops has the monkey which many recognize,
and McDonalds has the iconic clown Ronald MacDonald. With irn bru,
they have its iconic orange colored cans ,(to relate to the colour of the
drink), with the blue girders in the middle. It isn’t as iconic as the other
brands, but the blue girder is iconic, as it relates to its old saying “ made
from girders”. The fact that they left a girder in the brand, makes a
reminder of the old saying making it iconic.
Also, as the irn bru cans modernize, there is still one thing which has
stayed on every can. The man in the middle of the old iron brew cans, has
stayed as irn bru’s iconic icon. This icon has been on its cans for a while,
so it staying on the new can, even as an icon, it will be remembered for
being on the irn bru cans.

Client research: Conclusion
To come to the conclusion about the irn bru advertisement and branding is that firstly, the adverts had started of
plain and honest, to funny, humorous and not realistic. The drink has always stayed true to Scotland, and always
puts its culture in their advertisements for example putting Scottish actors to be in the adverts to show how
Scots love and enjoy the drink, to convince the audience watching/reading the advertisement. The adverts seem
to be experiments to the audience, as they seem to be risky and filled with innuendoes which may offend some
viewers. They always try to tweak and fix their adverts so that they don’t offend anyone, but still have the funny
humor in it. They went truthful by saying what is inside of the content to having the saying “it will get you
through”, in which they started the trend in adverts where people drink irn bru to solve their problems. This isn’t
the truth about the drink, but irn bru is loved for the adverts and the slogan. The same goes for the posters, as
they start off innocent and simple, to distasteful and funny. They have really had a turning point for the posters,
as they have turned to jokes about cows e.t.c, s its has had a massive turnaround to meet today's audience.
The brand itself has always experimented with bottle sizing and new ingredients, but the original flavor seems
to be the top and most popular to the Scottish population

Market research: Competition
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Coca cola, one of irn bru’s competitors, is a coke flavored soda, which isn’t
as popular as irn bru in Scotland, but is the most popular soft drink in the
world. They have the iconic red and white layout, which most people
recognize. They have four different flavored cokes, Diet (sugar free), zero
sugar and life (low calorie). All of these different flavours are all popular, and
have worked well with sales. The drink has the famous xmas advert made in
the 90s. This advert is still used on christmas in the 21st century, as it is really
loved and family friendly, as the adverts arnt as risky as the irn bru adverts.
Pepsi, coca cola s rival, can also rival with irn bru. It isn’t as
popular as coke, but it is still highly recognized. They have 3
different flavors. Max (0 calorie), Diet (0 calorie and tastes less
like coke), and standard. For their advertisement, they
approach the audience by using an A listed celebrity to
persuade people to buy the product. By doing this, it shows
that someone famous likes the product, so you want to be like
them and have the same thing.

Market research: About the client
Irn Bru is part of the fizzy drink franchise, along with many other brands. It is sold
in standard shops, e.g. news agents, vending machines etc. the drink is very
popular in its home country, and a success in sells in shops, but even though it may
be popular in their home country, it is banned in some areas around the world.
One example is Canada. Canada previously had sold the drink in the country in the
pass, but by the time 0f 2014, the Country made the decision for shops to stop
selling the drink, as they had a ban on food coloring. Another country which
banned the drink is the United States. The USA also banned the drink for the same
reason as Canada.

Audience research: Target
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
This focuses on who in the UK buys irn bru, and what type of
people they are.
The audience that mainly approach and intrigued the drink Irn
bru is mainly male who are young adults at the age of 25-30.
Those who mainly like irn bru have a left wing political view, so
they are mainly socialists who care for everyone's need. The
top regions that drink iron bru is mainly the birth place of the
drink and home country, Scotland. The workforce that Irn bru
fans work in is mainly engineering and civil services showing
they are either teachers,(knowing information), or hands on
people.

Audience research: Entertainment
Irn bru fans must have something in common in the
entertainment industry. The favorite TV shows are
mainly interview like shows and They like superhero
films, which tells me that they like fantasy's, and they
like to hear news and facts. To come to conclusion,
the Popular audience is a drink for Young Scottish
males who have hardworking jobs, as engineering is a
hands on job, and education is long hours.

Audience research: why this audience?
One reason for the high Scottish audience is because of the way irn bru is so
passionate about it’s country, as they always put Scottish actors in their advert,
and they usually mention Scotland in their advertisement campaigns. Also, the
adverts always use young adults in their adverts, which is probably why the 25-
30 year olds buy the drink, as they want irn bru to et through the similar
problems to the advert.
Also, it is highly rumoured that irn bru has a secret resipe that only three
people in the whole world know about. This could persuade the in bru
audience that like to watch talk shows and those who work for the
government, as they may taste it, and want to know what is in it, and try to do
so much research into it.
The drink goes by the old saying “it’ll get you through” which means during
hard times, you can have irn bru to calm you down. It obviously can’t do
that, as it can’t change emotions. The slogan may explain why those who
like superhero and fantasy films may be drew to the drink, as to them, hey
see the drink as a hero for saving them, and for fantasy, it can magically
make you happy again.

Audience research: Primary
2)What makes you want to buy a drink? -The taste of it because if I think it is desgusting
there is no way I would drink it.
3) What advert persuades you most to buy irn bru? -Probably the comedic advert that
parodied the snowman film.
4) Do you drink more organic drinks, or soft drinks –I drink more organic drinks
because I tend to enjoy the taste more
5) Do you think irn bru should be banned here and why? –I don’t think it should be
banned in the UK because it isn’t exactly a harmful drink and the only reason it was
banned in America was because they wouldn’t reveal there secret recipe.

2)What makes you want to buy a drink?
If it tastes good and if it has a good marketing campaign
3) What advert persuades you most to buy irn bru?
Not really seen any
4) Do you drink more organic drinks, or soft drinks
organic
5) Do you think irn bru should be banned here and why?
It depends on the way it affects peoples health

2)What makes you want to buy a drink? It is nice and sweet and it is also fun to look at
because of its vibrant colures
3) What advert persuades you most to buy irn bru? Probably the comedic adverts such
as the new Irn Bru extra advert with a lot of crude humor in it.
4) Do you drink more organic drinks, or soft drinks? I drink more soft drinks than
organic drinks
5) Do you think irn bru should be banned here and why? No because there is nothing
wrong about it

Audience research: Primary Q1-2
In the survey, 19 students in a class had
shared their age. As it says, the majority
are 17 year olds, with 16 year olds being
in second place. There are no 19+
students in the room, meaning that
there aren’t any adults, even though
there are 2 young adults in the room.
The majority age for irn bru lovers was
25-30 year olds.
The students in the class had also revealed their
gender. The majority gender in the classroom is
male, which is the majority gender which like irn
bru according to yougov.

This question was about the consumption in
drinks (people buying drinks). Most people
in the class buy drinks every couple of days,
with the runner up with people buying
drinks occasionally. This sows that the
average student in the class don’t buy drinks
everyday.
On this question, the students were asked
which soft drink they preferred. Coke and
Pepsi are tied, because they are pretty
much the same drink. The majority vote
goes to other, showing that most people like
different variety of drinks. The least popular
drink is irn bru, showing that most people
don’t really favor irn bru.

This survey. Tells us about how the students in the
classroom are influenced in buying a drink. Most
people prefer the taste of a drink compared to the
branding of the drink. This shows how a flavor
matters in a drink, as some brands may look
appetizing, but taste terrible.
This question talks about the advertisement
breech, that the 19 students most watched. The
results show how most ads are viewed on screens,
as the most popular breech is on the web and on
tvs. This relates to the age range, as the 16-18 year
olds had grew up with technology, whish shows
why the most popular ads are on screens.

This survey shows how the 19 students are
persuaded to buy a product. Most people like
comedic approaches to buy product, which relates
to the irn bru adverts, as they have a comedic story
line about irn bru. The second, but small amount is a
celebrity approach. One example is Nespresso with
George Clooney, as people want to have his lifestyle.
This question is a simple yes and no question to
close the survey. It sees weather the 19 students
have played an advertisement game. The majority
said yes, whilst a few said no. A few examples of
advertisement games could be The Smiler game for
the ride at Alton towers, or even the game pepsi
man.

Research Summery
With the reasearch I have done so far for irn bru, I have found out a bit about the client itself, the typical
audience for it and the market for the drink. The client reasearch has shown me what the client has done, and
what they have. It has shown how irn bru is the most popular drink in Scotland only, s. It has also showed the
way they use comedic approaches to advertise their product, and how they like their cheeky innuendos in the
posters.
The market research has also told us some information about irn bru. One thing it shown is how the0 drink is
banned in some countries for food coloring purpose. It has also introduced me to irn brus competition, and
how they advertise their product, e.g. pepsi use celebrities, whilst irn bru use comedy.
Lastly, the Audience research has shown me that those who buy Irn Bru are usually the male gender, and live in
Scotland (home to Irn Bru). It has also told me that its people who are aged between 25-30, so its young and
upcoming adults with good jobs. With the classroom primary research, the three people that did my
questionnaire all agreed on one thing, the drink shouldn’t be banned in the uk, and 2/3 recognize its comedic
adverts they show on TV, showing Irn Bru is remembered for something. With the survey, it showed that most
people like soft drinks, as coke and Pepsi drew, it also showed how TV advertisement is the most popular use of
advertisement, as it shows how they are more recognized. Lastly, it shows how most of the students choose
drinks for the taste of it. This relates o the questionnaire, as the 3 people had described the how they liked or
hated irn bru, and didn’t really say they choose it for branding.

Idea Generation:
This is showing a link up of how irn
bru advertise, and how they change
their advertisement to meet their
audience. The bottom shows the
strategies that other companies do
to persuade their audience to buy
there drink.

Idea Generation: TV
Rebrand: Get the girder in you
The idea of getting strong
and confidence inside of you
Remove Scottish reference. Fresh new
approach to show its for everyone
New branding concept, which promotes the
backing girder more, Making it more recognized.
The cracks give the idea of strength of the drinks.
Ad set in a gym
Weak man
Drinks irn bru
Becomes strong man
Snicker advert inspiration
Mr. bean, a weak man. Eats
snickers, turning into ninja.

Idea Generation: Poster
Non obvious references to Scotland,
But to stay true to its culture, there may be
Scottish celebrities in the poster
Idea:
new Colour scheme on the
advertisement posters. The darker
colours makes you take irn bru
more seriously than a joke.
An idea is putting quotes that
celebrities say. The quotes will
praise irn bru.
Fan: whats your secret to winning
wimboldon
Andy: Drinking irn bru
Fan: Why?
Andy: because it gives me girders
in me
Inspired by brad pitt ad.
Celeb approach to convince others.

Idea Generation: Game
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked
products.
A hop game. The irn bru factory has flooded, and
has flooded and cursed the whole of Scotland.
Poor Scotland has been flooded with irn bru, and
has irn bru cans pop out of nowhere. Don’t fall
into the flood. It will be a simple non wifi game,
where you jump from bottle to can till yo fall in
the irn bru river. It will be un limited.
Smiler app. Based on controlling a
rollercoaster and not making it
break down.
This matches the concept of the ride
at Alton Towers.
Pepsi app don’t get
rolled over by the
pepsi can. An infinate
game of dodging
veacles and fences.
Doodle jump. An infinite
game. the Aim is to try not
fall of the pods/steps and
get a high score.
Infinate.Infinate.
Don’t fall
Don’t fall

Individual Idea: Posters
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
As the TV advert will be based on
Cowboys, and western style, we
originally decide to do propaganda style
adverts, but it didn’t really fit the theme
of the advert so we decided to use
posters from classic cowboy films and re
edit them to brand irn bru. This one is
from the food the bad and the ugly. The
reason I chose this film is because
The poster will have a certain colour scheme
which will match the brand of the drink. The
top will have orange words and the bottom
bit will be blue, as the can will go on the
side. The blue stops the orange from the can
blending in with its colour.
Another approach to advertisement of irn bru
is by rebranding famous propaganda to brand
Irn bru. One idea that I had was to brand up
the USA army propaganda to brand it and
recolour the red and blue to orange and blue,
and make it say I want you to drink irn bru.
Unfortunately, as the advert is already
decided on a western theme, I cant really use
this approach to advetise.

Individual Idea: Ad game
Ad game
An infinite run game which the aim of
the game is to not get rolled over by the
giant irn bru barrel. The game is set in
an old western town. The character is
shooting cans, till he misses and hits the
lock on the irn bru sop. A Massive irn
bru barrel falls out, and the character
has to run away from it. On hi journey,
he catches irn brew cans which earn
him points. Also, he may approach
some objects blocking his way, and
tripping on them slows him down,
allowing the to catch up.
A gun game. It will be a game of target. Its set in
an old western area. You have an irn bru cannon
and the aim is to hit the bad guys (with guns)
which pop up from the ground. If someone with
an irn bru can comes up, then he is a fellow good
cowboy and hitting him will be friendly fire,
deducting a point. (inspiration to apple shooter,
as the aim of that is to not hit the man, but the
apple). It is also inspiration from angry birds, as
that is about hitting enemies. This will be a first
person game
The character will be Doug the irn bru loving
cowboy. He will dress like a normal cowbow,
but have an orange cloak and a navy blue hat.
The character is a wannabe irn bru
cowboy called Ned. He dresses in blue
and orange, and is young.
Ad game

Individual Idea: Ad game (run)
A barrel chasing you
constantly non stop.
Aim is to not get hit
by it.
His is how the gameplay will
look to the players on the
phones or other devices. Unlike
temple run where you rotate
your device, you swipe to
change between three lanes,
and swipe to go left or right.
There will be obstacles which the
character will have to avoid. If it’s a
horse, he swipes down to duck under
it, if it’s a haystack, swipe up to jump
over it. If you miss once, the barrel
catches up wit you. If you hit it again,
you get ran over by the barrel.
You collect irn bru
cans to gain points.
20 cans means a
streak, doubling
points for ten
seconds.

Individual Idea: Ad game (Irn bru cannon)
This is Doug, the guy controlling the cannon.
You move the cannon left to right up and down in
order to aim the cannon at the bad gu.y
This haystack is where the bad guys pop up and duck
This is the good guy. He will have an I heart irn bru t-shirt
in the colors of orange and blue. You don’t hit him, or you
loose a point

Individual Idea: Sketch Print
Rebrand of the film,
the good, the bad,
and the ugly.
Original character,
but he holds an irn
bru in his hand
rather than a gun, as
that is his
protection.
Irn bru cans replace
The characters, to show
off the concept of the
drink.
Film title will be
replaced by the
new irn bru
slogan
There will be a picture
of the irn bru can, as
the overall branding
logo. Ot will be tinted
to look like an old
poster.
The bottom bit of the
poster will be blue.
This is so it sticks with
its colour scheme, as
the top bit will have
some orange features
A Scottish reference
to stick with irn bru’s
heritage.
Cannonball will look
like an irn bru can
to make out irn bru
is destructable like a
cannonball
The background will have
a crumpled or old
papered background, as it
needs to act like an old
poster from the 60s

Group Idea: mood board Cowboy + Western Advertisement
Parody of draw
movies
Good cowboy has irn
bru is Scottish to keep
its culture.
Cans replaces
guns to show
the drinks
strength
New slogan
Re-quoted from
western movie
Posters
Rebranded posters
and re-edited classic
western posters to fit
in with irn bru
Stick with the irn bru
colour scheme to fit
in with the brand
Leave it looking
rustic
Zoom in eye effect
Inspiration to the
halifax advert, as
they used the
classic cartoons
fron the 60s-70s to
persuade
customers

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
Western style Advertisement
Gun draws
Two cowboys, one bad and one good
The good one drinks irn bru and dodges
the bad cowboys bullets
Western style Poster
For the advertisement posters, we
have all decided to do 3 different
classic movie posters, edited to show
the irn bru franchise. It fits with the
advertisement, as the irn bru is
advertised as something's cowboys
have to avoid bullets. So by using
these posters, it shows more than
one good cowboy uses irn bru.
The Advert has a western theme to it.
It is aimed to show how irn bru is
strong to the point it can block a
bullet. The cow boys says a saying
about there being two types of
people those who drink irn bru and
those who don’t. This is a re-word
parody of the film the good the bad
and the ugly.
The new brand concept matches
the branding of irn bru, as it now
promotes irn bru to be strong like a
girder, which is shown from the
girder on the logo. So that is the
new idea looks into different
concept of irn bru.
We have had things which was decided
not to go ahead with. Firstly, we
originally decided to use propaganda
to advertise posters, but we needed to
link it with the TV ad. Secondly, we
originally decided on the phrase, get
the girder in you, but it didn’t go with
the concept of the advert.
We have confirmed that the new
branding approach will have a
cowboy theme to it.It was Josh’s idea,
but me and luke helped develop it.
This is a new approach of advertising,
as we will have new references to
classic cowboy films.

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

Planning Docs (TV Advert): Location
We are locating the whole of the TV advert in front of the green screen rather
than an actual scene in the real environment. The reasoning for this is firstly,
we don’t have to worry about the weather or moving equipment around area
to area. But the good thing about using a green screen, is that we have
multiple option for backgrounds, rather than a college premises which may not
even suit the scene or the theme of the Ad. Lastly, the camera angles. The fact
we are in one room, makes it easier to organise everything, especially the
cameras, as nothing in the actual footage will look out of place.
We have decided to use a dessert like background on the green screen in the
tv advert. We have decided to go with this background, as it fits in with the
wild west, and the typical scenery that you get in draw scenes in western films.
Another Alternate background is an old western town. This fits in with the
cowboy theme, but doesn't’t bring in the same tension as a dessert does, as it
doesn’t gibe an abandoned vibe like a dessert.

Planning Docs (TV Advert): Location

Planning Docs (TV Advert): Shot type
Use the Irn Bru Project UAL 2017 presentation to see the
planning requirements. Include all the required planning.
You may need to copy this slide several times, so you
can fit all the work on here.
This is a chronological list of the timings and places
that the shots of the advert will take place in. It is sort
of like a storyboard but in more detail and with
timings and locations of the scene which the advert is
taken place. It also describes what goes on in the
scene and how long it lasts for.

Planning Docs (TV Advert): Story Board
This is the storyboard for the TV Advert. As you
can see, the images represent a draw. It is
suppose to be a parody like version of draw
scenes of movies. It starts off with the intense
music and the famous cowboy eye shots, to
give it that dramatic feel to it. In the middle,
Instead of the good guy shooting the bad guy,
he pulls out an irn bru can, which makes him
dodge all of the bullets untill the guys gun jams.
At the end, the irn bru guy hits the bad guy with
a large irn bru, to make out its strong like
girders. With the ending, it has the irn bru logo.

Planning Docs (TV Advert): Contingericy
Use the Irn Bru Project UAL 2017 presentation to see
the planning requirements. Include all the required
planning.
You may need to copy this slide several times, so you
can fit all the work on here.
This is a list of the potential problems that could possibly
happen whilst filming the Irn bru advert. Me and my
group have had an idea of what could go wrong, and see
what we can do to fix or prevent the situation and keep
ahead of the ball (be more carefull). We have included
major issues, to do with the equipment (failure or
broken) and simple and possibly fixable ones e.g. Time
consuming and double checking work. Also, we have put
who is at fault to the situation that occurs. We have
shown the blame, so that those people can take more
action and be more responsible when filming of
whatever they are doing.

Planning Docs (TV Advert): Call sheet
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements.
Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on
Green screen room
This is a form sheet with information about the breaks we
have, who is in the group, emergency details for the cast and
the locations of the advert scenes. It also has timings of
hours we are in and the hours we aren’t at the college, to
show the times that recording of the advert could possibly
happen at.

Planning Docs (TV Advert): Group Information
The cast/crew
The cast for the TV advert is...
Andreas Mina-£4.50(+£2,99?)
Josh Eastham £2,99?
Luke Simpson fake gun?
The Equipment
The props
The props that will be used in the advert:
A fake gun (an old style western gun)- for the bad cowboy
Irn Bru can(8pack)- for the good cowboy to drink £3.50
Irn Bru bottle (2 litre)- to use to hit the bad cowboy £1,00
Cowboy hat- £2.99 each
This is a list of the things needed to film
the advert.
Green screen- for the background
3 differently angled cameras- so we
take different scenes
Computer- to edit the video
Lighting- in order to brighten up the set
Camera operator: Making sure that the scenes are filmed in the right
area, and technical problems e.g. Making sure the camera is fully
charged. Andreas Mina, Josh Eastham, Luke Simpson.
Acting: this role is what persuades the audience, so you need to make
sure that your character is believable, and not monotoned. Andreas
Mina, Josh Eastham
Director: this role is key, as you are leading in some way, as you give
the directions, and organise where everything in he set needs to be.
Josh Eastham.
Roles and responsibilities

Planning Docs (TV Advert): Resources
This is a list of the items or programs needed to make the tv advert
Adobe After effects- To do the background editing
Adobe Premier pro-to sort out the camera shots
Audio- to record a Scottish accent
Computer- to access the Adobe programs
Camera(s)-to shoot the advert
Green screen- in order to get our background which we choose
Locations- to film the advert at the place
Props- the objects which are included to the irn bru advert
Youtube- to get some special effects from to include to the advert

Planning Docs (Advergame): Pixel art experiments
An interpreted pixel sketch
of Ned
A hay stack that ned jumps
over
Two interpretations of the
irn bru cans which Ned pics
up

Planning Docs (Advergame):Digital layout plans
Barrel this is
what is
chasing the
player
This is a rough sketch plan of
the game play. The game is
going to be a run game, where
you have to infinitely run away
from the rolling barrel.
These are irn bru
points, which gain
you one point (25
point streak makes
you speed up for 10
seconds).
This is a haystack.
These will block your
entry way on the
lane, you have to
switch lane. If you
don’t, it will slow you
down, and loose your
streak
The game consists of
three lanes. To switch
lanes, you swipe to the
lane you want to go to
This is the side background.
This is suppose to represent
the town
The yellow scheme
is supposed to
represent a
desserty feel. The
light yellow is a
dirt track like road.

Planning Docs (Advergame): Levels
The game will be a birds eye viewed gameplay. You will see
the characters head, and control him in what lane he takes.
The run area will be a light yellow colour with two vertical
lines going down the screen to indicate the three lanes.
Outside of the yellow road, there will be an infinite rows of
old wooden shacks. This will be birds eyed viewed too. There
may be t junctions in which the player has to decide weather
to go left or right. The character will look like a typical
cowboy, but as an 8 bit. The stacks will appear on either
lane. They will be a really yellow like colour, so they stand
out. The irn bru cans will look like little 8 bit , pixelated cans,
and once the character runs over them, they will disappear.
The picture is an interpreted image.

Planning Docs (Advergame): Assets
Character
Ned the wannabe cowboy.
He will wear a typical cowboy hat, an orange bandana, boots
too big for him, and a blue shirt with a leather jacket. He will
be clumsy and irresponsible, as he ends up shooting open a
door, leading him to be chased by a giant barrel.
The advert game will be an infinite run game, where the player has to run away from the rolling giant barrel. Your
meters you go from the start up will be recorded. He will face some objects in the way for example hay, which he
will have to dodge. If hit, the barrel gets closer and 5 points will be deducted. He will also have to pick up the irn bru
cans which lead him to points, and after a streak (of not getting hit) of 25 points, the cowboy can speed up for 10
seconds. The gaming viewpoint will be a Birdseye viewpoint where you will see your characters head, and you will
make him dodge the obstacles. You will see what the character looks like in the start up menu.
Background
The background of the game is based on temple
run and the setting is based on the classic gta
games, as its birds eye viewed. The back-story to
the game is about a cowboy called Ned, he lives in
a western town near one of many irn bru factories.
All he wants to be is a cowboy, but he just cant be
as good as the other cowboys in the town. One
day, cone of the cowboys drops his gun onto the
floor. Ned picks that gun, and starts pretending to
shoot things. He accidently presses the shoot
button, aiming at the large door. An irn bru barrel
roles out, chasing Ned.

Planning Docs (Advergame): Noise
Sound effects
Running noise(Tap tap)- I will get this from either garage
band, or a video
Crash (running into something)- garage band
Roll noise- sound snap
Point noise(ding)- garage band
Streak clapping audience –sound garage
Possible 8bit music
https://www.youtube.com/watch?v=N9FkK3RvM7E The good.ugly
https://www.youtube.com/watch?v=WDdZLk7pRfI Fastest Gun in the 8-bit
West
https://www.youtube.com/watch?v=YuH9H1lntTg&list=PLKQWNXwX2zTkYU
BbLPaTwYpDBIcFnDch3 dubstep techno
https://www.youtube.com/watch?v=CHhbhqUwz0g&list=RDQM_yipwNC-
v0o&index=12 Eight Bit Commando
https://www.youtube.com/watch?v=YppfoNNtwzY&list=PLobY7vO0pgVKn4
FRDgwXk5FUSiGS8_jA8&index=34 The Trews Theme Song
https://www.youtube.com/watch?v=X2jIIRn0sYA&list=PLBE459782E55DE0D
8&index=56(Chiptune Heros) Eight Bit/Chiptune/8-bit
https://www.youtube.com/watch?v=NJxGXii-IvI Jazzy Battle 8-bit
https://www.youtube.com/watch?v=DqcYkRXmSXk The Good, the Bad and
the Ugly - The Ecstasy of Gold 8-Bit

Planning Docs (Advergame): graphics
un-included
This is one of the turnings that will
appear in the game. The player will
have to swipe left. If they don’t,
then, the game will end. When
coming to face with this turn, the
angle of the screen will turn 90
degrees CCW. The turnings wont
come often, but after a certain
amount of time. After turning, you
go back to the strait track. When
turning, the sidegrounds will also
turn with you and the three lane
track will still stay the same.
This is another of the
turnings that will appear in
the game. The player swipes
right. If they don’t, then, the
game will end like for
turning left. When coming
to face with this turn, the
angle of the screen will turn
90 degrees CW.
This is the third turnings in the game
play. This is a t junction, and no
matter what lane the player is in,
they will have either left or right. if
not then the game will end.
depending on which direction you
turn, the angle of the screen will
turn 90 degrees CW/CCW. With this,
the middle of the t, junction wont
have track in it, a it will mess up the
turnings of the character. Also, in
front, the side ground buildings will
be there, so when turning, it turns
back to the strait track.
is a three laned track. The track
will be rugged and wiggly, to go
with the theme of dirt tracks and
old towns.in order to change
lanes, the player will have to
swipe either left or right. There
will be haystacks in the way to
slow you down. On the plus side
bru cans appear gaining you
points. The sidegrounds and track
will move downwards to make it
look like the character is moveing.
The reasoning for the turns and t junctions is so the players are in the
zone when playing the game. If rhese turns weren’t included, the
gameplay will be repetitive and boaring, but the turns make the game
seem unexpectingly and unpredictable

Planning Docs (Advergame): New plans
new birds eye scale of
the game which will be
viewed by the player.
The different turnings
which the character
can take in the game.
This shows the
turnings which will
take plce depending
on what lane you
turn in.
The squares on the side are
the backgrounds. They will
move downwards along
with the track to look like
the character is moving
upwards.

Planning Docs (Print Advert):

Planning Docs (Print Advert): Fonts and colour scheme
There are two potential fonts I may consider using in the poster. The top
font is rustic old and fits in with the theme of cowboys and western, but
the words are a bit bouncy and jumpy and looks a bit funky which doesn’t
fit in with western. The bottom font is more in line, and looks like the
typical font you get on old style wanted papers. It looks rustic and old, and
fits in perfectly with the western style posters.
With colour schemes. I would mainly prefer to use orange and blue,
to represent the colours of Irn Bru, but that could be hard
considering my work will be on old style paper. I could use red and
navy blue, to go with the style of the paper, so nothing looks edited,
but it doesn't go with the theme of irn bru. Instead, I would prefer to
use a dark orange, navy blue and brown. By doing this, i can keep in
theme of the old style poster and link it with irn bru too.

Planning Docs (Print Advert): Resources
List
Adobe Photoshop- the main program to edit, crop, cut etc. the picture together
Font style website- in order to find a perfect font to match the theme and style of
the poster
Google images- in order to find the image to edit and cut.
A3 sized paper- something to make the poster on
Computer(mac)- to do all the work on
Printer- to print off the image
Photocopier- to get the sketches on the slides
Props I bring
Irn bru 8 pack £3.50
Irn bru bottle £1.00
Hat £2.99?

Planning Docs (Print Advert): Words/Phrases
The font of all of the text in
the advert will be western
bang bang. The font is
quite rustic fits in with the
old style print of the style
of paper and the print of
the original film poster, as
it has quite a old style
western look to it.
This is the new slogan for the
Poster. It is a reword of the quote
from the film the good, the bad and
the ugly. Its a slogan that a lot of
people may understand, as its a
famous quote and it fits in with the
theme of western. Also as seen
behind, the poster will have a rusty
paper background to it, to make it
look similar to the original poster
for the film.
Below, it says don’t be the other guy which is
basically linking with the quote as above. It is a last
reminder, having seeing everything on the poster,
you are reminded to not be the one who doesn’t
drink irn bru. The colour of the words is in black, as
it stands out better with the blue outline rather
than the orange. Also, it keeps a rustic look, but
with orange, it looks photoshopped.
There has to be some sort of link with
Scotland with an irn bru advert. In this
case, we are treating the poster as a
movie advert. So to keep with the movie
style, we made Scotland rate the drink 5
stars.

Planning Docs (Print Advert):Pictures A change of plan with the barrel
replacing the irn bru soda bottle
(which was the original plan). I
felt like i placed a bottle there
just to fill up space, when it
didn’t really fit in with the rustic
style. Instead, i added a barrel
with the irn bru logo on it, as
that fits in more with the
western theme.
A rustic style irn bru can is
placed as the official logo of the
brand. It has been tinted and
darkened to make it look rustic
and fit in with the old
background.
The man is from the
original poster of the good
the bad and the ugly. To
show this is a rebrand, we
added him in to show the
reference. Instead of
holding a gun, he holds an
irn bru can to represent
his weapon.
A change of plan with the
cannon, originally, it was
suppost to look like an irn
bru bottle is the cannon,
but i decided that it may
have looked too tacky.
Instead, I've edited a
bottle cap inside of the
cannon, to make it look
like a bottle is going to be
fired out of it.
For the colour scheme, I wanted to keep a blue and orange approach to the advert,
so that it fits in with the original branding. I’ve changed the bottom layer to be blue,
and keep everything else to have orange or a near orange look to it.

Finished Stuff: AD game
Finished pieces to be displayed on your blog.
Yt game: https://www.youtube.com/watch?v=x8PlOQZ_Bwk this is the video that was uploaded. This is footage of the game
content which i made. I features a start-up menu, the game play, and the game over page. It was uploaded on the 11/10/17 at
roughly half past four in the afternoon.
The top left picture is the start up menu of the game. It has a promotion to irn bru, and a front view of Ned the cowboy.
The top right picture is the gameplay of the game. It shows the
three lanes, and the hay and points.
The bottom left picture shows the point where the game ends.
The barrel runs over the character when e trips.
The bottom right picture shows the game over screen. It shows a
Record of your score in the game, and an achievement the player
Reached.

Finished Stuff:
Finished pieces to be displayed on your blog.
Yt game: https//youtu.be/X8PIOQZ_ Bwk this is the video that was uploaded. This is footage of the game content which
i made. I features a startup menu, the game play, and the game over page. It was uploaded on the 11/10/17 at rouphly
half past four in the afternoon.

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