Consumer behaviour is not constant. It changes with time and has its own forms. With access to technology and quick information, today’s consumers are way smarter in making a purchase decision. Businesses which keep themselves up to date with ongoing trends, will win the battle. Teach ‘consumer behaviour’ in your employee training sessions, to improve productivity and understand your Brand persona.
2. Secret behind consumer
purchasing behaviour..
All purchases are the result of an emotional
need and buyers logically justify the
purchase.
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Consultant Mitra
4. The Epiphany Bridge
where a customer has an emotional reaction to what
you’re telling them.
It leads them to move forward, and after crossing that
bridge, they’ll then use logic to justify their purchase.
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5. Loss aversion
A fear of loss also applies to missing out on
opportunities. If we think something is scarce,
we have a natural tendency to want to act
right away.
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6. Image credits - <a href='https://www.freepik.com/vectors/infographic'>Infographic vector created by freepik - www.freepik.com</a>
Buyer Persona
There’s a great opportunity for those who
endeavour to learn the psychology of their
buyer by creating a strong buyer persona.
Consultant Mitra
7. Customers don’t want to work with brands that
they can’t trust. 57% of customers said they
would no longer do business with a brand who
had used their data unethically.
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Consultant Mitra
Trust
8. 81% of shoppers conduct online research before buying. They are well aware of what
they want to buy, where they want to buy, how they want to buy, etc.
9. Thank You
Consultant Mitra
Disclaimer – The clips are created for the purpose of providing quick information on Consumer psychology. Information is
derived from various sources and all the images used are their owners property and information provided is as per the research
conducted. We thank everyone who have contributed directly / indirectly in the making of this video..
A detailed blog on Consumer Psychology is available on our website
www.consultantmitra.co.in
