This document summarizes Ana Aranda Castillo's blog "Alien Apples" which discusses her use of various social media platforms for marketing purposes. It describes statistics and analyses for her blog, Facebook, Twitter, and LinkedIn accounts. The blog had 8 posts which received the most engagement on Wednesdays. Most followers were from Poland. Future social media strategies discussed focusing promotion on Facebook and LinkedIn rather than Twitter due to time constraints. Lessons learned included using hashtags and video captions to increase engagement without spending money on ads.

1. Alien Apples:
A story. A blog. A boat.
Ana Aranda Castillo | Social Media Marketing | March 2018

2. Part 1: THE BLOG

3. Amount of posts: 8.
Amount of comments: 15.
Amount of followers: 11.
Busiest viewing day: Wednesdays.
Most popular post: "The Secret Behind Twitter, Marketing and Good Storytelling".
Statistical overview (1/3)

4. Statistical overview (2/3)
Traffic source URL’s:

5. Statistical overview (3/3)
What I would change and improve?
Taking into account the scarce amount of time users
have on certain social media platforms, the promotion
would be concentrated on Facebook and LinkedIn,
rather than Twitter.
Which country is most of our audience in?
Most of our followers are in Poland.

6. A study in Orange (1/4)
Behind the popularity of “The Secret Behind
Twitter, Marketing and Good Storytelling”.

7. A study in Orange (2/4)
Beginning: short reinterpretation of a classic fairy tale.

8. A study in Orange (3/4)
Intriguing GIF as the cover image.

9. A study in Orange (4/4)
Compelling title.

10. Vlog Statistics
Date of publication: February 06, 2018.
Amount of views: 7.
What I would change and improve:
Taking into account the scarce amount of time users have on certain
social media platforms, the promotion would be concentrated on
Facebook and LinkedIn, rather than Twitter.

11. The future of Alien Apples
Alien Apples shall be added to the collection of portfolios
and blogs, destined for different fields, which I develop.
Its focus on Social Media Marketing shall be centered on
developing my personal brand.
In the future, I shall employ the SMM tools and techniques
learned during this course.

12. Part 2: Facebook

13. Amount of friends: 463.
Amount of discussion groups: 2.
Amount of pages followed: + 150.
Statistical overview

14. How effective is FB?
One of the top three drivers for ROI among all the social
networks.
The most popular social network: +1.4 billion users.
Encompasses all demographics.
Facebook is “sticky”: users spend an average of 40 minutes
per day.

15. What I learned about FB
Creating a Facebook Group can achieve the same results as
hiring an advertisement – without the cost!
“People Talking About This”: the number of unique users who
have created a “story” about a page, in the past seven days.
The automated captioning tool optimizes videos without
sound.

16. Using FB in the future
Discovering new trends and ideas.
Communicating with fellow professionals and artists in my
field, sharing ideas, inquiries and knowledge.
Bring attention (and new traffic!) to my work.
Craft and promote my personal brand.

17. Part 3: Twitter

18. Amount of accounts followed: 146.
Amount of followers: 14.
An account I follow: DreamWorks Pictures.
Statistical overview

19. How effective is TW?
Over 500 million messages are posted daily!
The Twitter search engine allows to measure your buzz.
Post updates about your company and products.
Post promotions and specials.
Engage your target audience in conversation.

20. What I learned about TW
Key to success: showcasing a unique style.
Ideal tool for customer service.
Essential to reply, engage and participate.
Hashtag hitchhiking: making a popular topic relevant to your
business.

21. Using TW in the future
Give my (personal) brand a voice and a personality!
Create relationships with my consumers: interaction.
Trending topic hashtags: increase impressions, engagements
and potential follows.

22. Part 4: LinkedIn

23. My profile

24. Statistical overview
Amount of connections: 219.
Profiles and pages I follow:

25. How effective is LNKD? (1/3)
How do I use LinkedIn?
Optimizing my LinkedIn profile ensures that recruiters searching for
someone with my skillset shall be able to locate and contact me in
the most efficient manner possible.
LinkedIn is truly the Facebook of companies, both from a prospective
employer's point of view, as from an aspiring job-seeker!

26. How effective is LNKD? (2/3)
Which groups do I now belong to? Why?
Wishing to track the progress of their star companies, and preferred
public figures, I follow:
John Lasseter: the creative director of Pixar Animation Studios.
James Lange: the Strategy and Operations Manager at Google.
Conrad Vernon: one of the animators for the Shrek franchise.

27. How effective is LNKD? (3/3)
Which groups do I now belong to? Why?
These three professionals not only work in three of my star
companies, but also occupy positions which I aspire to reach in the
future!
Being able to track their actions and professional development
presents a marvelous learning opportunity.

28. Using LNKD in the future
How can I use this tool to build my personal brand?
By employing LinkedIn strategically, I shall build a network centered
on my aspirations and interests, thus aiding the development of my
personal, as well as my professional brand.

29. Part 5: Closing
thoughts

30. Highlights of our course
Social media is the modern key to communication.
These networks are essential for marketing.
Essential to master each platform – messages might
backfire.
Know your media! Each site has different styles and
audiences.

31. Special
Thanks

32. All that we have learned during this course has been
thanks to the time, effort and dedication of
Dr. S. Jeannette Guignard