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This medium close-up shot displays a cutaway of the main vocalist, which engages
the audience with a more interesting choice of shot, rather than one establishing shot
of the band performing.
Striking red lighting used throughout the entire video is low-key, creating silhouette
figures and shadows. The silhouette is of vocalist Oscar Pollock, who develops
branding and iconography of the band. He is instantly recognisable to audiences.
Timing: 0:06
Lyrics: intro
Camera: zoom
There is a medium close-up of the subject and drum kit, which highlights the
importance of the tempo of the song, as the pace quickens. The visual links to the
music, adhering to one of Goodwin’s aspects.
The body language (mise-en-scene) of the drummer is facing away from the camera,
which suggests the director wanted to focus on the drum kit rather than the band
member. The lighting is consistently red throughout the video, which forms part of the
branding and continuity and also relates the visual to the lyrics ‘love for blood’.
Timing: 0:12
Lyrics: intro
Camera: forward pan
The close-up shot of the bass drum, crash symbol & snare drum further illustrates the
importance of the tempo. There is synchronous sound between the visual and
music.
Timing: 0:15
Lyrics: intro
Camera: hand-held, arc shot (camera moves around subject)
This close-up shot is a cutaway from the band performing, making the shot
interesting for the audience. Furthermore, the audience is able to recognise
the singer, forming the brand identity and leading to identification.
Timing: 0:29
Lyrics: ‘waiting with my arms out’
Camera: close-up, arc shot
This shot adheres to Goodwin’s theory, as the visual, a hand reaching out, relates to
the lyrics ‘fortune brought me lovers’.
The cutaway conveys a narrative to the audience, which is a convention of a music
video. The narrative, according to Goodwin, should work in synergy with the
performance and engage the audience with a realistic, interesting video.
Timing: 0:45
Lyrics: ‘fortune brought me lovers’
Camera: medium close-up shot, cutaway
A close-up shot of a guitar is a key convention in indie music videos,
relating to mise-en-scene. It displays the talent of the band and emphasises
the bassist’s role.
This shot conforms to the rule of thirds, which frames the bass guitar on the
right instead of the centre to make the shot more appealing.
Timing: 1:53
Lyrics: ‘as she sweetly moans’
Camera: close-up, rule of thirds
A long, wide shot is edited to fade into a mid-shot of the band, which subsequently
fades into the cutaways of a snake and silk blanket.
The tempo slows, the cuts are fast-paced and there is fade editing and slow
motion used. This shot adheres to Goodwin’s theory of the relationship between
visuals and music.
Timing: 2:13
Lyrics: instrumental
Camera: mid-shot, fade & slow motion used in editing
The final shot is an establishing shot, showing the band and the studio
setting with low-key lighting. The shot shows all the instruments, which
forms the mise-en-scene. The singer is in the centre of the frame,
establishing the brand identity, as he is the most recognisable individual in
the band.
Timing: 3:53
Lyrics: ‘obsessed with love blood yet no one knows’
Camera: establishing shot, hand-held, pan backwards

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Textual Analysis of 'Loveblood' by Sundara Karma

  • 1. This medium close-up shot displays a cutaway of the main vocalist, which engages the audience with a more interesting choice of shot, rather than one establishing shot of the band performing. Striking red lighting used throughout the entire video is low-key, creating silhouette figures and shadows. The silhouette is of vocalist Oscar Pollock, who develops branding and iconography of the band. He is instantly recognisable to audiences. Timing: 0:06 Lyrics: intro Camera: zoom
  • 2. There is a medium close-up of the subject and drum kit, which highlights the importance of the tempo of the song, as the pace quickens. The visual links to the music, adhering to one of Goodwin’s aspects. The body language (mise-en-scene) of the drummer is facing away from the camera, which suggests the director wanted to focus on the drum kit rather than the band member. The lighting is consistently red throughout the video, which forms part of the branding and continuity and also relates the visual to the lyrics ‘love for blood’. Timing: 0:12 Lyrics: intro Camera: forward pan
  • 3. The close-up shot of the bass drum, crash symbol & snare drum further illustrates the importance of the tempo. There is synchronous sound between the visual and music. Timing: 0:15 Lyrics: intro Camera: hand-held, arc shot (camera moves around subject)
  • 4. This close-up shot is a cutaway from the band performing, making the shot interesting for the audience. Furthermore, the audience is able to recognise the singer, forming the brand identity and leading to identification. Timing: 0:29 Lyrics: ‘waiting with my arms out’ Camera: close-up, arc shot
  • 5. This shot adheres to Goodwin’s theory, as the visual, a hand reaching out, relates to the lyrics ‘fortune brought me lovers’. The cutaway conveys a narrative to the audience, which is a convention of a music video. The narrative, according to Goodwin, should work in synergy with the performance and engage the audience with a realistic, interesting video. Timing: 0:45 Lyrics: ‘fortune brought me lovers’ Camera: medium close-up shot, cutaway
  • 6. A close-up shot of a guitar is a key convention in indie music videos, relating to mise-en-scene. It displays the talent of the band and emphasises the bassist’s role. This shot conforms to the rule of thirds, which frames the bass guitar on the right instead of the centre to make the shot more appealing. Timing: 1:53 Lyrics: ‘as she sweetly moans’ Camera: close-up, rule of thirds
  • 7. A long, wide shot is edited to fade into a mid-shot of the band, which subsequently fades into the cutaways of a snake and silk blanket. The tempo slows, the cuts are fast-paced and there is fade editing and slow motion used. This shot adheres to Goodwin’s theory of the relationship between visuals and music. Timing: 2:13 Lyrics: instrumental Camera: mid-shot, fade & slow motion used in editing
  • 8. The final shot is an establishing shot, showing the band and the studio setting with low-key lighting. The shot shows all the instruments, which forms the mise-en-scene. The singer is in the centre of the frame, establishing the brand identity, as he is the most recognisable individual in the band. Timing: 3:53 Lyrics: ‘obsessed with love blood yet no one knows’ Camera: establishing shot, hand-held, pan backwards