project proprosal

1. Creating a Digital Footprint to
Increase Advertising
via Social Networking
For Dreamscapes Irrigation
By: AmyLynne Davis

2. Table of Contents
1. Executive summary
2. Introduction
3. The opportunity
4. Benefits and Risks
5. Final Recommendations
6. References
7. Appendix

3. Executive Summary
Dreamscapes Irrigation is local to Pinellas county.They specialize in sprinkler systems, shallow and deep wells,
and services for maintenance and rehabilitation of these items.
They currently only advertise online.The online sources of advertisement are Angie’s List, andYellow Book.They are not
taking advantage of the free advertising resources offered through social networking websites. I propose the creation of a
company website on various different social media outlets.
The creation of these websites will:
• Minimize advertising costs
• Increase customer feedback
• Promote brand recognition
• Increase online presence
• Take advantage of free advertising through Social
Networking

4. Introduction
Communication through the internet is accelerating rapidly with our current and future
generations.Almost everyone in the U.S. knows what Google is. Increasing the internet presence
of your business can have a positive effect on marketing, advertising, and customer relations.
Future generations of customers will be evaluating your business based on the virtual
recommendations of others via social media outlets, and maintaining a positive image is important
for the future of your company.
In an article found in Business Horizons, Hanna, Rohm, & Crittenden state that “Consumers now
expect to be active participants in the media process.This requires new approaches to media
strategy, involving media that do not simply replace traditional media, but rather expand media
choices so as to capture reach, intimacy, and engagement” (2011).

5. The Opportunity -current situation
 Monthly advertising costs for
yearly subscriptions
 Hassle of sales reps
 Customer reviews inaccessible to
the public
 No visual appeal to future
customers
• Not in control of “Digital
Footprint”
Currently Dreamscapes is dealing with:

6. The Opportunity - Key success factors
- No cost guarantee
- No hassle maintenance
- Increase in audience reach
- Promote visual feedback
- Increase customer relations
- Create “Digital Footprint”
Google + LinkedIn
Facebook
Angie’s
List
Yellow
BookYour Digital Footprint is traces of your existence in society
that can be found on the internet.

8. The Opportunity – strategic solution
My strategic solution to the problem is to create a website for the business under
popular social networking websites, such as Facebook and Google +, and eliminate
costs from Yellow Book.
These social Networking sites are “self-ran” for your convenience, and you decide what
is displayed on these pages.

9. Benefits and Risks of Strategic Solution
Benefits
• Cost free
• Increased Control of Digital Footprint
• Visual Stimulation
• Decrease Monthly Advertising
• Broaden Audience Reach
• Increase Customer Feedback
Risks
• Opportunity for negative feedback

10. Final Recommendation
My final recommendation is to discontinue services fromYellow Book, and
create a Facebook for Dreamscapes Irrigation Inc.
When promoting and marketing your business you can direct customers to
websites that are customer friendly, host customer reviews, and display
visual presentations of your work.

11. References
M. Fisher, Personal communication,April, 24th, 2014
Yellow book (2011). dreamscapes irrigation Inc.
Retrieved April 2014, from dreamcapesirr.com
Hanna, R., Rohm, A., & Crittenden,V. L. (2011). We’re all connected:
The power of the social media ecosystem. Business
Horizons, 54(3), 265-273.