6. Abbott Cycle meeting 2019 (Speak)
Brief:
Develop a cycle meeting for the Abbott employees celebrating their
success and motivating them for an innovative year.
Solution:
An event made by the employees themselves.
8. Abbott Cycle meeting 2019 (Speak)
We care about what you speak.
A WHATSAPP message will be sent to employees, with
a link to the e-invitation, a landing page with a special
app.
Each employee will recieve a gift box with a keychain.
The design on the key chain is the emolyee›s voice
signal engraved and crafted into a personal keychain.
Invitation: Registration:
9. Abbott Cycle meeting 2019 (Speak)
Your voices keep us moving.
Interactive screens in the foyer area with sound
detectors, writing words being said from the crowd in
appealing visual designs.
A song will be played in the event, with a video showing
the emplyees› recording every emplyee participating in
the clip with a word or a phrase.
Words detectors: Emplyees song:
17. Forxiga (Public campaign)
Brief:
Get diabetes patients to ask their doctor about the new method of getting
rid of excess sugar through urination.
Solution:
Urination ads
21. Urinate to watch the ad ..
Hydro ink.
Using the hidro ink, only when people urinate the
artwork will appear inviting them to ask their doctors
about urinating excess sugar.
Most of our best solutions are initiated in the restroom. What
was your biggest innovation in the restroom?
Diabetes could be also solved there.
You pee: Social Engagement:
Forxiga (Public campaign)
42. Brief:
Launch the New SAMSUNG A7, featuring three cameras; Normal camera,
Wide lense camera, and High iso (night clear) camera.
Solution:
Widen your imagination.
SAMSUNG: A7 Wide lense
46. SAMSUNG: A7 Wide lense
AR and more ..
Let the imagination begin.
Incomplete outdoors, with a QR code, leading to a
landing page with an AR, to show the complete picture.
Announcement on an unseen treasure that is only put at night
in a certain area. All you need is to take a photo and share it.
The treasure can not be seen except through a SAMSUNG A7
night camera.
Incomplete ad: The unseen reward:
SAMSUNG: A7 Wide lense
47. Egyptian & proud (Youtube show)
This is a sarcastic show assuming that
all the myths and silly beliefs we have are
all originated from the ancient Egyptian
culture.
In Egypt, it is said that opening and closing scissors is a bad-
luck.
There is an Egyptian tradition to take a shocking breath while
doing Molokheyya for a great taste.
They say, spilling coffee is a good sign!!! Seriously
https://www.youtube.com/watch?v=FYImZ6MCcds https://www.youtube.com/watch?v=JdVVfUj0Nqw
https://www.youtube.com/watch?v=HTnU0N4DpDY
Scissors: Molokheya:
Coffee: