8. Positioning
Aspirations of becoming the world’s largest carriers
Spark a “global movement”
New target audience: well travelled and embrace the
opportunity to try the unfamiliar
19. SWOT Analysis
Strengths
-Wide reach
-Safety record
-Flight
efficiency
Weakness
-Not a
member of
any alliance
Opportunities
-less fuel cost
Threats
-Competition
-Oppositions
20. Summary
• Stands for high quality commercial air transportation
• Looked upon as an innovative organization in terms of technology
• Major threats are due to high competition
• In term of Corporate social responsibility emirates is looked upon as a
global company based in the middle east
fly Emirates
Hello tomrw
Emirates is a dubai based airlines which providesair services that enable trade and travel.
IT is committed to connecting people around the globe, and helping them to discover, enjoy and share new experiences together
History of emirates
Emirates was conceived in March 1985 with backing from Dubai's royal family
The airline's first flight, flight EK600, was Dubai–Karachi on 25 October 1985
Initial operations started ewith just 2 flights
The Emirates Group, employed a total of 50,000 employees
Emirates provides its employees with benefits such asand paid matcernity and sick leave
allied 44 million in 2012 which increased to 49 million in 2014
Emirates has the world's largest fleets of the Boeing 777 and the Airbus A380
Emirates has been recognised many times over the years for the quality of their inflight cuisine, their inflight entertainment, and the excellence of their overall service
emirates is the largest airline in the Middle East,[4] operating over 3,600 flights per week from its hub at Dubai International Airport, to more than 140 cities in 81 countries across six continents.
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2004, when the airline changed its slogan to Fly Emirates. Keep Discovering
n 2008, Emirates launched a slogan mainly revolving around their route network of 100 destinations across six continents – Fl To over Six Continents.
As of 2012, Emirates currently uses the slogan Hello Tomorrow.
Hopes to become the largest airlinecarrier
mirates also hopes the “Hello Tomorrow” positioning will spark a “global movement”, encouraging people from different communities to join together and make a positive impact on society,
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he airline claims to have lower emissions than other airlines due to its fleet which has an average fuel burn of less than four litres for every 100 passenger kilometres it flies
he Emirates Airline Foundation is a non-profit charity organization formed by Emirates to provide humanitarian, aid and services for children in
Emirates Skywards is the frequent-flyer program of Emirates launched in the year 2000. The program had over 16 million members as of 2016
horse racing, Emirates sponsors the Dubai Racing Carnival, Melbourne Cup Carnival, and the Australian Turf Club's Autumn and Spring Carnival
Since the 2012 season, Emirates has sponsored the US Open Series, a six-week summer tennis season leading up to the US Open.
