introduction to digital marketing.

1. DIGITAL MARKETING
Booming SRMS INSTITUTIONS

2. LET’S DISCUSS!
What?
Why?
How?

3. “DIGITAL MARKETING” IS THE PROCESS OF BUILDING AND
MAINTAINING CUSTOMER RELATIONSHIPS THROUGH
ONLINE ACTIVITIES TO FACILITATE THE EXCHANGE OF
IDEAS, PRODUCTS, AND SERVICES THAT SATISFY THE
GOALS OF BOTH PARTIES.
Two term are :
Digital + Marketing = Digital Marketing
So,

4. Digital Marketing Is More Cost-Effective
than Traditional Marketing.
Digital Marketing Helps Generate Better
Revenues .
Digital Marketing Facilitates Interaction
with targeted Audiences .
Digital marketing Provides convenience.
It is measurable .
It’s increase satisfaction.
Last but not the least…

5. Social Network No. of Users
(Million)
% Increase
(per year)
Facebook 1281 37
Gmail 135 29
Twitter 282 20
Skype 65 14
You Tube 121 24
LinkedIn 364 27
Quora 103 17
Speed Popularity(reach 50 M users)
Radio 38 years
T.V. 13 years
Internet 4 Years
Facebook 62 Days
WhatsApp 5 Days
Source: Wikipedia

6. Social Media
Blogs
SEO Social
Bookmarks
Success Stories
Mobile Application
Forum
Email
Google Ad word
Media
Remarketing
Sales
SMS
Photo Sharing
Text Advertising
You tube
PPC
Websites
Marketing

7. Reaching the right audience.
Getting results on our ways.
Monitoring pitfalls on the way.
Efficient on our campaign & tasks.
Return on investment (ROI).
SO,
“SRMS INSTITUTIONS” needs..
Are we?
Proper Solutions!

8. WE PROVIDE COMPLETE SOLUTION
1.Search Engine Optimization.(ex. Engineering, Bareilly, AKTU, SR etc.)
2.Using Google Ad Words.
3.Success Stories on social network platform.(ex. Placements, Scholarship, University
Toppers, Achievements, Hospitality etc.)
4.You Tube banners and Video adds.(only in India or particular region)
5.Mobile app for all platforms(college have only for Android but no proper
channelization is done).
6.College must have a open Portal (for Students, Alumni, Faculties, etc.) which also
able add social issues and open to all for read only purpose.(online lectures , articles ,
skills etc.)

9. 8. Adds on student Related websites like CBSE, ISC, Aptitude ,Results etc.
9.Television advertisements, Cinema hall mainly on educational channel.
10. Digital Banners, LCD must be installed around the main part(Station of cities,
town hall of city) of state.
11.Emails and SMS are good tool to use.
12. Introducing concept of PPC (pay per click) .
13.Creating a platform for senior secondary students also helps a lot.

10. BY FOLLOWING THESE CORE STEPS
• Increase in number of new faces with ourselves.
• Increase in reputation and status of our institution.
• Increase of institutional assets and value.
• Globalization of SRMS Trust & institutions.
• Brand value is also goes to top.
• More recognition for students and people associated with our institutions.
• Increase in Return on investment.

11. CONCLUSION
IT helps to give a great rise to our institutions and new records are
set. Digital Marketing has a positive impact on our business and
assets. Global recognition is easily gained.
Thus it is a good idea to implement the above given methods for a
successful development of our institutions.

12. Thank’s.
BY:
Amit Singh
Akash Patel